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You can't buy loyalty

Date

Chris Wilson

Saturday Serve

So a turncoat-turned-rugby-union-player-turned-boxer turned up to a press conference on Tuesday to tell us he was reluctantly turning back to rugby league, the sport that originally turned him into a household name.

And the NRL's giddy reaction to all that turning was to signal that 2013 would be the year of SBW, the game's most infamous code-hopper to become the new face of the code.

In their defence, you can only figure the NRL thought it had better cash in now, because Sonny Bill Williams is not guaranteed to be around any longer than that.

After all, Williams doesn't do contracts for more than one year. Not since he jumped on a plane to France mid-season in 2008, skipping out on a four-year deal at the Bulldogs without so much as a Dear John letter.

You may have picked up, I'm not exactly doing backflips just because Sonny Bill does.

The NRL now has a billion-dollar television deal, but surely it can do better than investing a big chunk of its marketing dollar into a blatant mercenary who has no long-term investment.

The NRL would like fans to think that Williams is another one of the game's prodigal sons. Players have previously left for the money in other football codes, but they eventually come back to the ''greatest game of all''.

Wendell Sailor. Lote Tuqiri. Mat Rogers. Now Sonny Bill and soon (if they can ever get their act together) Israel Folau.

The difference is that at least Folau has said all the right things before his impending return to rugby league.

Folau, who took more millions than marks in the AFL, opted to end his rich deal with Aussie rules because ''the passion wasn't there''.

Folau, of course, won't be much poorer for his return to rugby league, but he handled the situation with humility.

In contrast, Williams returned to league admitting his heart wasn't really in the move.

He'd made a handshake agreement with Roosters boss Nick Politis three years ago and was honouring that - reluctantly.

''If I'm honest with myself I must admit that it was pretty tough to honour what Nick and I had agreed about but I'm here today to announce I'll be doing it and it's going to be a massive challenge,'' Williams said.

Funny how a handshake agreement with one of rugby league's most powerful men meant more to Williams than a contract.

Reminds me of the scene from the movie Jerry Maguire, where Tom Cruise's character, a desperate sports agent, loses the No.1 draft pick on the eve of the NFL draft because he'd accepted the father's word. No contract was needed because ''my word is stronger than oak'', the father had assured with a handshake.

In this case, the NRL, the victim in 2008, is handing Williams everything he demands.

He can play rugby in Japan. He can participate in a boxing bout in February. And then, without a pre-season, if he's fit to return from a pectoral injury, he can play the opening match of the NRL season in March.

And in all likelihood Williams will still return to rugby union in 2014, because he must do so if he wants to play in the 2015 Rugby World Cup.

We've already seen evidence that Williams' return to league has inspired greed. Benji Marshall's manager this week tried to claim the Wests Tigers superstar would seek a release to play rugby union in Japan in the off-season, to earn a few easy bucks.

The Tigers immediately blocked that, and correctly.

Despite Marshall's request, it's only a matter of time before the next player will come out and whinge about the drawn out length of the season and needing stand-alone representative matches.

The NRL recently blocked Danny Buderus from working as a consultant coach with the ACT Brumbies because it was a conflict of interest with the code.

What angered the NRL most, more than his co-operation with rugby union, was making the announcement in Canberra in a Brumbies polo shirt.

Did anyone take note that Williams didn't even wear a Roosters polo - or any club kit for that matter - when he announced his return to rugby league on Tuesday?

That's because Williams is a man and a brand unto himself. The game needs to be branded by superstars who are loyal to the game. Former Bulldogs sharp-shooter Hazem El Masri was one of those.

El Masri said earlier this week that Williams should not have been welcomed back to rugby league, that ''he just turned his back on us''.

Maybe that's what disgruntled fans should do whenever SBW gets the ball next season. Stand up and turn around in their seats with their backs to the field. Remind Williams that you can't buy loyalty, it needs to be earned.

HuffPost Australia

NRL Season 2016

Round 1
Thu, 03 MarTimes shown AEDT
PAR vs BRI 20:05Pirtek
Fri, 04 MarTimes shown AEDT
MAN vs CBY 20:05BO
Sat, 05 MarTimes shown AEDT
CBR vs PEN 15:00GIO
WST vs NZW 17:30CSS
NQL vs CRO 19:301300
Sun, 06 MarTimes shown AEDT
SYD vs SOU 16:00AS
GCT vs NEW 18:30Cbus
Mon, 07 MarTimes shown AEDT
MEL vs STG 19:00AAMI
Fri, 09 SepTimes shown AEST
vs 00:00TBA
Sat, 10 SepTimes shown AEST
vs 00:00TBA
vs 00:00TBA
Sun, 11 SepTimes shown AEST
vs 00:00TBA
View All Fixtures
Round 2
Thu, 10 MarTimes shown AEDT
PEN vs CBY 20:05Pepp
Fri, 11 MarTimes shown AEDT
BRI vs NZW 20:05SUN
Sat, 12 MarTimes shown AEDT
CBR vs SYD 15:00GIO
SOU vs NEW 17:30ANZ
PAR vs NQL 19:30Pirtek
Sun, 13 MarTimes shown AEDT
CRO vs STG 16:00Shark Park
MEL vs GCT 18:30AAMI
Mon, 14 MarTimes shown AEDT
WST vs MAN 19:00VAS
Fri, 16 SepTimes shown AEST
vs 00:00TBA
Sat, 17 SepTimes shown AEST
vs 00:00TBA
View All Fixtures
Round 3
Thu, 17 MarTimes shown AEDT
NQL vs SYD 20:051300
Fri, 18 MarTimes shown AEDT
CBY vs PAR 20:05ANZ
Sat, 19 MarTimes shown AEDT
NEW vs CBR 17:30HS
PEN vs BRI 19:30Pepp
GCT vs WST 21:30Cbus
Sun, 20 MarTimes shown AEDT
NZW vs MEL 14:00MSS
STG vs SOU 16:00SCG
Mon, 21 MarTimes shown AEDT
MAN vs CRO 19:00BO
Fri, 23 SepTimes shown AEST
vs 00:00TBA
Sat, 24 SepTimes shown AEST
vs 00:00TBA
View All Fixtures
Round 4
Fri, 25 MarTimes shown AEDT
SOU vs CBY 16:00ANZ
BRI vs NQL 20:05SUN
Sat, 26 MarTimes shown AEDT
CBR vs GCT 17:30GIO
SYD vs MAN 19:30AS
Sun, 27 MarTimes shown AEDT
STG vs PEN 16:00WIN
Mon, 28 MarTimes shown AEDT
NZW vs NEW 14:00MSS
WST vs PAR 16:00ANZ
CRO vs MEL 19:00Shark Park
Sun, 02 OctTimes shown AEST
vs 00:00TBA
View All Fixtures
Round 5
Thu, 31 MarTimes shown AEDT
MAN vs SOU 20:05BO
Fri, 01 AprTimes shown AEDT
GCT vs BRI 20:05Cbus
Sat, 02 AprTimes shown AEDT
MEL vs NEW 15:00AAMI
WST vs CRO 17:30CSS
NQL vs STG 19:301300
Sun, 03 AprTimes shown AEST
SYD vs NZW 14:00AS
PAR vs PEN 16:00Pirtek
Mon, 04 AprTimes shown AEST
CBY vs CBR 19:00Belmore Sports Ground
View All Fixtures
Round 6
Thu, 07 AprTimes shown AEST
BRI vs STG 19:50SUN
Fri, 08 AprTimes shown AEST
SOU vs SYD 19:50ANZ
Sat, 09 AprTimes shown AEST
PAR vs CBR 15:00Pirtek
NZW vs MAN 17:30MSS
PEN vs NQL 19:30Pepp
Sun, 10 AprTimes shown AEST
CRO vs GCT 14:00Shark Park
NEW vs WST 16:00HS
Mon, 11 AprTimes shown AEST
MEL vs CBY 19:00AAMI
View All Fixtures
Round 7
Thu, 14 AprTimes shown AEST
MAN vs PAR 19:50BO
Fri, 15 AprTimes shown AEST
NQL vs SOU 19:501300
Sat, 16 AprTimes shown AEST
GCT vs STG 15:00Cbus
CBY vs NZW 17:30Westpac Stadium
BRI vs NEW 19:30SUN
Sun, 17 AprTimes shown AEST
CBR vs CRO 14:00GIO
WST vs MEL 16:00VAS
Mon, 18 AprTimes shown AEST
SYD vs PEN 19:00AS
View All Fixtures
Round 8
Fri, 22 AprTimes shown AEST
BRI vs SOU 19:50SUN
Sat, 23 AprTimes shown AEST
CBY vs GCT 15:00ANZ
CBR vs WST 17:30GIO
NQL vs PAR 19:301300
Sun, 24 AprTimes shown AEST
CRO vs PEN 16:00Shark Park
Mon, 25 AprTimes shown AEST
NEW vs MAN 14:00HS
STG vs SYD 16:00AS
MEL vs NZW 19:00AAMI
View All Fixtures
Round 9
Thu, 28 AprTimes shown AEST
SOU vs WST 19:50ANZ
PAR vs CBY 19:50ANZ
Sat, 30 AprTimes shown AEST
PEN vs CBR 15:00Carrington Park
SYD vs NEW 17:30CCS
MAN vs NQL 19:30BO
Sun, 01 MayTimes shown AEST
NZW vs STG 12:00MSS
GCT vs MEL 14:00Cbus
CRO vs BRI 16:00Shark Park
View All Fixtures
Round 10
Thu, 12 MayTimes shown AEST
STG vs CBR 19:50Jubilee Oval
Fri, 13 MayTimes shown AEST
PAR vs SOU 19:50Pirtek
Sat, 14 MayTimes shown AEST
PEN vs NZW 15:00AMI Stadium
MEL vs NQL 17:30SUN
MAN vs BRI 19:30SUN
Sun, 15 MayTimes shown AEST
NEW vs CRO 14:00HS
WST vs CBY 16:00ANZ
Mon, 16 MayTimes shown AEST
GCT vs SYD 19:00Cbus
View All Fixtures
Round 11
Thu, 19 MayTimes shown AEST
SOU vs STG 19:50ANZ
Fri, 20 MayTimes shown AEST
NQL vs BRI 19:501300
Sat, 21 MayTimes shown AEST
WST vs NEW 15:00CSS
NZW vs CBR 17:30Yarrow Stadium
CRO vs MAN 19:30Shark Park
Sun, 22 MayTimes shown AEST
PEN vs GCT 14:00Pepp
CBY vs SYD 16:00ANZ
Mon, 23 MayTimes shown AEST
PAR vs MEL 19:00Pirtek
View All Fixtures
Round 12
Fri, 27 MayTimes shown AEST
BRI vs WST 19:50SUN
Sat, 28 MayTimes shown AEST
STG vs NQL 19:30WIN
Sun, 29 MayTimes shown AEST
CBR vs CBY 16:00GIO
Mon, 30 MayTimes shown AEST
NEW vs PAR 19:00HS
View All Fixtures
Round 13
Fri, 03 JunTimes shown AEST
CBR vs MAN 19:50GIO
Sat, 04 JunTimes shown AEST
NZW vs BRI 15:00MSS
NQL vs NEW 17:301300
MEL vs PEN 19:30AAMI
Sun, 05 JunTimes shown AEST
SYD vs WST 16:00AS
SOU vs GCT 18:30nib Stadium
Mon, 06 JunTimes shown AEST
CBY vs CRO 19:00ANZ
View All Fixtures
Round 14
Thu, 09 JunTimes shown AEST
BRI vs CBR 19:50SUN
Fri, 10 JunTimes shown AEST
WST vs SOU 19:50ANZ
Sat, 11 JunTimes shown AEST
NEW vs NZW 15:00HS
PAR vs GCT 17:30TIO
SYD vs MEL 19:30AS
Sun, 12 JunTimes shown AEST
MAN vs PEN 16:00BO
Mon, 13 JunTimes shown AEST
STG vs CBY 16:00ANZ
CRO vs NQL 19:00Shark Park
View All Fixtures
Round 15
Fri, 17 JunTimes shown AEST
SOU vs PAR 19:50ANZ
Sat, 18 JunTimes shown AEST
STG vs MEL 19:30WIN
Sun, 19 JunTimes shown AEST
NZW vs SYD 16:00MSS
Mon, 20 JunTimes shown AEST
GCT vs MAN 19:00Cbus
View All Fixtures
Round 16
Fri, 24 JunTimes shown AEST
PEN vs SOU 19:50Pepp
Sat, 25 JunTimes shown AEST
NEW vs STG 15:00HS
CRO vs NZW 17:30Shark Park
CBY vs BRI 19:30ANZ
Sun, 26 JunTimes shown AEST
GCT vs CBR 14:00Cbus
MEL vs WST 16:00AAMI
Mon, 27 JunTimes shown AEST
NQL vs MAN 19:001300
View All Fixtures
Round 17
Thu, 30 JunTimes shown AEST
SYD vs CBY 19:50AS
Fri, 01 JulTimes shown AEST
BRI vs MEL 19:50SUN
Sat, 02 JulTimes shown AEST
NZW vs GCT 15:00MSS
WST vs PEN 17:30ANZ
CRO vs PAR 19:30Shark Park
Sun, 03 JulTimes shown AEST
CBR vs NEW 14:00GIO
SOU vs NQL 16:00Barlow Park
Mon, 04 JulTimes shown AEST
MAN vs STG 19:00BO
View All Fixtures
Round 18
Fri, 08 JulTimes shown AEST
PAR vs SYD 19:50Pirtek
Sat, 09 JulTimes shown AEST
CBY vs WST 19:30ANZ
Sun, 10 JulTimes shown AEST
PEN vs CRO 16:00Pepp
Mon, 11 JulTimes shown AEST
CBR vs NQL 19:00GIO
View All Fixtures
Round 19
Fri, 15 JulTimes shown AEST
STG vs GCT 19:50Jubilee Oval
Sat, 16 JulTimes shown AEST
MAN vs NZW 17:30nib Stadium
SOU vs BRI 19:30ANZ
Sun, 17 JulTimes shown AEST
NEW vs MEL 14:00HS
PEN vs PAR 16:00Pepp
Mon, 18 JulTimes shown AEST
SYD vs CRO 19:00AS
View All Fixtures
Round 20
Thu, 21 JulTimes shown AEST
NQL vs CBY 19:501300
Fri, 22 JulTimes shown AEST
BRI vs PEN 19:50SUN
Sat, 23 JulTimes shown AEST
CBR vs NZW 15:00GIO
GCT vs PAR 17:30Cbus
MEL vs SYD 19:30AAMI
Sun, 24 JulTimes shown AEST
CRO vs NEW 14:00Shark Park
STG vs WST 16:00ANZ
Mon, 25 JulTimes shown AEST
SOU vs MAN 19:00ANZ
View All Fixtures
Round 21
Wed, 27 JulTimes shown AEST
NZW vs PEN 22:00MSS
Thu, 28 JulTimes shown AEST
SYD vs BRI 00:00AS
CBY vs STG 00:00ANZ
GCT vs CRO 00:00Cbus
PAR vs WST 00:00ANZ
SOU vs CBR 00:00ANZ
MAN vs NEW 00:00BO
NQL vs MEL 00:001300
View All Fixtures
Round 22
Thu, 04 AugTimes shown AEST
STG vs BRI 00:00WIN
PAR vs MAN 00:00Pirtek
CRO vs CBR 00:00Shark Park
NEW vs CBY 00:00HS
MEL vs SOU 00:00AAMI
GCT vs NZW 00:00Cbus
WST vs NQL 00:00VAS
PEN vs SYD 00:00Pepp
View All Fixtures
Round 23
Wed, 10 AugTimes shown AEST
NZW vs SOU 22:00MSS
Thu, 11 AugTimes shown AEST
CBY vs MAN 00:00ANZ
BRI vs PAR 00:00SUN
WST vs GCT 00:00CSS
STG vs CRO 00:00Jubilee Oval
NEW vs PEN 00:00HS
SYD vs NQL 00:00AS
CBR vs MEL 00:00GIO
View All Fixtures
Round 24
Thu, 18 AugTimes shown AEST
BRI vs CBY 00:00SUN
SYD vs STG 00:00AS
NEW vs GCT 00:00HS
NQL vs NZW 00:001300
MAN vs MEL 00:00BO
CBR vs PAR 00:00GIO
PEN vs WST 00:00Pepp
SOU vs CRO 00:00ANZ
View All Fixtures
Round 25
Wed, 24 AugTimes shown AEST
NZW vs WST 22:00MSS
Thu, 25 AugTimes shown AEST
CBY vs NQL 00:00Belmore Sports Ground
MEL vs BRI 00:00AAMI
GCT vs PEN 00:00Cbus
MAN vs CBR 00:00BO
CRO vs SYD 00:00Shark Park
NEW vs SOU 00:00HS
PAR vs STG 00:00Pirtek
View All Fixtures
Round 26
Wed, 31 AugTimes shown AEST
NZW vs PAR 22:00MSS
Thu, 01 SepTimes shown AEST
BRI vs SYD 00:00SUN
CBY vs SOU 00:00ANZ
STG vs NEW 00:00Jubilee Oval
NQL vs GCT 00:001300
MEL vs CRO 00:00AAMI
WST vs CBR 00:00VAS
PEN vs MAN 00:00Pepp
View All Fixtures

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