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Brumbies cash in on jersey

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit.

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit. Photo: Melissa Adams

The ACT Brumbies' on-field resurgence has delivered the richest playing kit in the club's history with $1.8 million of sponsorship unveiled on their new strip on Wednesday.

In a big financial boost less than a year after the Brumbies were searching for a naming rights sponsor on the eve of the season, the two-time Super Rugby champions have declared their lucrative strip an ''historic milestone'' in their rebuilding.

The club plans to celebrate the capital's centenary with a one-off 100th birthday playing jersey for their match against the NSW Waratahs at Canberra Stadium in March.

The Brumbies' 2013 kit pays tribute to Canberra's centenary.

The Brumbies' 2013 kit pays tribute to Canberra's centenary. Photo: Melissa Adams

A design for the jersey is being finalised and they will be auctioned off after the match against the Brumbies' arch-rivals.

It is expected to feature the centenary colours and have a ''strong alignment'' with the celebrations planned by the ACT Government.

The Brumbies have broken with tradition by removing the ACT Coat of Arms and replacing it with the centenary logo.

But it is the addition of car company Land Rover to the sleeve of the jerseys which has given the Brumbies' financial coffers a boost.

Land Rover's deal is for the next two years and part of the $1.8 million sponsorship which is largely made up of the University of Canberra's contribution with two other shirt and shorts partners.

''The jersey and the shorts as a package are worth as much as we have ever had,'' Brumbies chief executive Andrew Fagan said.

''It's a great thing that it's worth more than it has been in the history of the organisation and reflects the standing we have here in Canberra and the Brumbies brand internationally.''

The Canberra Raiders have also secured one of their most lucrative jersey sponsorships.

A year ago the Brumbies risked starting the Jake White era without a major backer when Chinese telecommunications giant Huawei pulled out of a deal.

But the club linked with the University of Canberra and has secured a deal to move its base to the Bruce campus at the end of the 2013 season.

The university, the Brumbies and the ACT government will build a new $15 million base next year with designs expected to be finalised in the coming months.

White has transformed the team on the field, lifting it to within one game of ending an eight-year finals drought.

Fagan said the Brumbies had a responsibility to ''keep our fans engaged'' with strong results on the field.

And White is confident his developing team can deliver with the experience of last season adding depth for the 2013 campaign.

''Having the most money on our jersey sends a statement to everyone,'' White said.

''We are the younger brother in the community and to get a sponsorship like this and the money and everyone wants to be a part of the Brumbies, you know you're selling the right product.

''I concentrate on the rugby and if the rugby is right, then all these other things fall into place … there's been a massive change and the people in Canberra are loving that the Brumbies are back.''

They will begin the season against the Queensland Reds at Canberra Stadium on February 16. There are only slight changes to the playing kit with the Brumbies to wear white shorts with their alternate strip.

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Super Rugby 2015

Round 1
Fri, 13 FebTimes shown AEDT
CRU 10 vs REB 20 Report Stats
BRU 47 vs RED 3 Stats
Sat, 14 FebTimes shown AEDT
LIO 8 vs HUR 22 Report Stats
BLU 18 vs CHF 23 Report Stats
Sun, 15 FebTimes shown AEDT
SHA 29 vs CHT 35 Report Stats
BUL 17 vs STO 29 Report Stats
WAR 13 vs FOR 25 Stats
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Round 2
Fri, 20 FebTimes shown AEDT
CHF 19 vs BRU 17 Report Stats
REB 28 vs WAR 38 Report Stats
Sat, 21 FebTimes shown AEDT
BUL 13 vs HUR 17 Report Stats
HIG 20 vs CRU 26 Report Stats
RED 18 vs FOR 6 Report Stats
Sun, 22 FebTimes shown AEDT
STO 27 vs BLU 16 Report Stats
SHA 29 vs LIO 12 Report Stats
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Round 3
Fri, 27 FebTimes shown AEDT
HIG 20 vs RED 13 Report Stats
FOR 13 vs HUR 42 Stats
Sat, 28 FebTimes shown AEDT
CHT 25 vs BLU 24 Report Stats
CHF 40 vs CRU 16 Stats
REB 15 vs BRU 20 Report Stats
Sun, 01 MarTimes shown AEDT
BUL 43 vs SHA 35 Report Stats
LIO 19 vs STO 22 Report Stats
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Round 4
Fri, 06 MarTimes shown AEDT
CHF 17 vs HIG 20 Report Stats
BRU 27 vs FOR 15 Report Stats
Sat, 07 MarTimes shown AEDT
BLU 10 vs LIO 13 Report Stats
RED 5 vs WAR 23 Report Stats
Sun, 08 MarTimes shown AEDT
CHT 20 vs BUL 39 Report Stats
STO 29 vs SHA 13 Report Stats
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Round 5
Fri, 13 MarTimes shown AEDT
HUR 30 vs BLU 23 Report Stats
FOR 17 vs REB 21 Report Stats
Sat, 14 MarTimes shown AEDT
CRU 34 vs LIO 6 Report Stats
HIG 26 vs WAR 19 Report Stats
RED vs BRU 29 Stats
Sun, 15 MarTimes shown AEDT
STO 19 vs CHF 28 Report Stats
CHT 10 vs SHA 27 Report Stats
View All Fixtures
Round 6
Fri, 20 MarTimes shown AEDT
HIG 13 vs HUR 20 Report Stats
REB 16 vs LIO 20 Report Stats
Sat, 21 MarTimes shown AEDT
CRU 57 vs CHT 14 Report Stats
Sun, 22 MarTimes shown AEDT
BUL 25 vs FOR 24 Report Stats
SHA 12 vs CHF 11 Report Stats
WAR 28 vs BRU 13 Report Stats
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Round 7
Fri, 27 MarTimes shown AEDT
HUR 36 vs REB 12 Report Stats
RED 17 vs LIO 18 Report Stats
Sat, 28 MarTimes shown AEDT
CHF 37 vs CHT 27 Report Stats
HIG 39 vs STO 21 Report Stats
WAR 23 vs BLU 11 Report Stats
Sun, 29 MarTimes shown AEDT
SHA 15 vs FOR 9 Report Stats
BUL 31 vs CRU 19 Report Stats
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Round 8
Fri, 03 AprTimes shown AEDT
HUR 25 vs STO 20 Report Stats
REB 23 vs RED 15 Report Stats
Sat, 04 AprTimes shown AEDT
CHF 23 vs BLU 16 Report Stats
BRU 20 vs CHT 3 Report Stats
Sun, 05 AprTimes shown AEDT
SHA 10 vs CRU 52 Report Stats
LIO 22 vs BUL 18 Report Stats
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Round 9
Fri, 10 AprTimes shown AEST
BLU 16 vs BRU 14 Report Stats
Sat, 11 AprTimes shown AEST
CRU 20 vs HIG 25 Report Stats
WAR 18 vs STO 32 Report Stats
FOR 15 vs CHT 24 Report Stats
Sun, 12 AprTimes shown AEST
LIO 23 vs SHA 21 Report Stats
BUL 43 vs RED 22 Report Stats
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Round 10
Fri, 17 AprTimes shown AEST
CRU 9 vs CHF 26 Report Stats
Sat, 18 AprTimes shown AEST
HUR 24 vs WAR 29 Report Stats
HIG 30 vs BLU 24 Report Stats
BRU 8 vs REB 13 Report Stats
FOR 6 vs STO 13 Report Stats
Sun, 19 AprTimes shown AEST
SHA 10 vs BUL 17 Report Stats
CHT 17 vs RED 18 Report Stats
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Round 11
Fri, 24 AprTimes shown AEST
CHF 35 vs FOR 27 Report Stats
BRU 31 vs HIG 18 Report Stats
Sat, 25 AprTimes shown AEST
CRU 29 vs BLU 15 Report Stats
WAR 18 vs REB 16 Report Stats
Sun, 26 AprTimes shown AEST
LIO 34 vs CHT 29 Report Stats
STO 15 vs BUL 13 Report Stats
RED 19 vs HUR 35 Report Stats
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Round 12
Fri, 01 MayTimes shown AEST
HIG 48 vs SHA 15 Report Stats
BRU 10 vs WAR 13 Report Stats
Sat, 02 MayTimes shown AEST
BLU 41 vs FOR 24 Report Stats
HUR 29 vs CRU 23 Report Stats
REB 16 vs CHF 15 Report Stats
Sun, 03 MayTimes shown AEST
CHT 25 vs STO 17 Report Stats
BUL 35 vs LIO 33 Report Stats
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Round 13
Fri, 08 MayTimes shown AEST
CRU 58 vs RED 17 Report Stats
REB 42 vs BLU 22 Report Stats
Sat, 09 MayTimes shown AEST
HUR 32 vs SHA 24 Report Stats
FOR 18 vs WAR 11 Report Stats
LIO 28 vs HIG 23 Report Stats
Sun, 10 MayTimes shown AEST
STO 25 vs BRU 24 Report Stats
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Round 14
Fri, 15 MayTimes shown AEST
BLU 23 vs BUL 18 Report Stats
RED 46 vs REB 29 Stats
Sat, 16 MayTimes shown AEST
HUR 22 vs CHF 18 Report Stats
WAR 33 vs SHA 18 Report Stats
Sun, 17 MayTimes shown AEST
LIO 20 vs BRU 30 Stats
CHT 24 vs HIG 45 Stats
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Round 15
Fri, 22 MayTimes shown AEST
CHF 34 vs BUL 20 Report Stats
RED 14 vs SHA 21 Report Stats
Sat, 23 MayTimes shown AEST
BLU 5 vs HUR 29 Report Stats
WAR 32 vs CRU 22 Report Stats
FOR 3 vs HIG 23 Report Stats
Sun, 24 MayTimes shown AEST
CHT 17 vs LIO 40 Report Stats
STO 31 vs REB 15 Report Stats
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Round 16
Fri, 29 MayTimes shown AEST
CRU 35 vs HUR 18 Report Stats
BRU 22 vs BUL 16 Report Stats
Sat, 30 MayTimes shown AEST
SHA 25 vs REB 21 Report Stats
HIG 36 vs CHF 9 Report Stats
FOR 10 vs RED 32 Report Stats
Sun, 31 MayTimes shown AEST
STO 42 vs CHT 12 Report Stats
LIO 27 vs WAR 22 Report Stats
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Round 17
Fri, 05 JunTimes shown AEST
HUR 56 vs HIG 20 Report Stats
FOR 20 vs BRU 33 Report Stats
Sat, 06 JunTimes shown AEST
REB 21 vs BUL 20 Report Stats
BLU 11 vs CRU 34 Report Stats
RED 3 vs CHF 24 Report Stats
CHT 33 vs WAR 58 Report Stats
Sun, 07 JunTimes shown AEST
STO 19 vs LIO 19 Report Stats
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Round 18
Fri, 12 JunTimes shown AEST
BLU 7 vs HIG 44 Report Stats
REB 11 vs FOR 13 Report Stats
Sat, 13 JunTimes shown AEST
BRU 24 vs CRU 37 Report Stats
CHF 13 vs HUR 21 Report Stats
WAR 31 vs RED 5 Report Stats
Sun, 14 JunTimes shown AEST
BUL 29 vs CHT 42 Report Stats
SHA 34 vs STO 12 Stats
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Super Rugby Qualifying Finals
Sat, 20 JunTimes shown AEST
HIG 24 vs CHF 14 Report Stats
Sun, 21 JunTimes shown AEST
STO 19 vs BRU 39 Report Stats
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Super Rugby Semi Finals
Sat, 27 JunTimes shown AEST
HUR 29 vs BRU 9 Stats
WAR 17 vs HIG 35 Report Stats
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Super Rugby Grand Final
Sat, 04 JulTimes shown AEST
HUR 14 vs HIG 21 Report Stats
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Super Rugby 2015
Overall standings
Team P W L D +/- Pts
Hurricanes 16 14 2 0 170 66
Waratahs 16 11 5 0 96 52
Stormers 16 10 5 1 50 45
Highlanders 16 11 5 0 117 53
Brumbies 16 9 7 0 108 47
Lions 16 9 6 1 -22 42
Chiefs 16 10 6 0 73 48
Bulls 16 7 9 0 9 38
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