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Brumbies cash in on jersey

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit.

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit. Photo: Melissa Adams

The ACT Brumbies' on-field resurgence has delivered the richest playing kit in the club's history with $1.8 million of sponsorship unveiled on their new strip on Wednesday.

In a big financial boost less than a year after the Brumbies were searching for a naming rights sponsor on the eve of the season, the two-time Super Rugby champions have declared their lucrative strip an ''historic milestone'' in their rebuilding.

The club plans to celebrate the capital's centenary with a one-off 100th birthday playing jersey for their match against the NSW Waratahs at Canberra Stadium in March.

The Brumbies' 2013 kit pays tribute to Canberra's centenary.

The Brumbies' 2013 kit pays tribute to Canberra's centenary. Photo: Melissa Adams

A design for the jersey is being finalised and they will be auctioned off after the match against the Brumbies' arch-rivals.

It is expected to feature the centenary colours and have a ''strong alignment'' with the celebrations planned by the ACT Government.

The Brumbies have broken with tradition by removing the ACT Coat of Arms and replacing it with the centenary logo.

But it is the addition of car company Land Rover to the sleeve of the jerseys which has given the Brumbies' financial coffers a boost.

Land Rover's deal is for the next two years and part of the $1.8 million sponsorship which is largely made up of the University of Canberra's contribution with two other shirt and shorts partners.

''The jersey and the shorts as a package are worth as much as we have ever had,'' Brumbies chief executive Andrew Fagan said.

''It's a great thing that it's worth more than it has been in the history of the organisation and reflects the standing we have here in Canberra and the Brumbies brand internationally.''

The Canberra Raiders have also secured one of their most lucrative jersey sponsorships.

A year ago the Brumbies risked starting the Jake White era without a major backer when Chinese telecommunications giant Huawei pulled out of a deal.

But the club linked with the University of Canberra and has secured a deal to move its base to the Bruce campus at the end of the 2013 season.

The university, the Brumbies and the ACT government will build a new $15 million base next year with designs expected to be finalised in the coming months.

White has transformed the team on the field, lifting it to within one game of ending an eight-year finals drought.

Fagan said the Brumbies had a responsibility to ''keep our fans engaged'' with strong results on the field.

And White is confident his developing team can deliver with the experience of last season adding depth for the 2013 campaign.

''Having the most money on our jersey sends a statement to everyone,'' White said.

''We are the younger brother in the community and to get a sponsorship like this and the money and everyone wants to be a part of the Brumbies, you know you're selling the right product.

''I concentrate on the rugby and if the rugby is right, then all these other things fall into place … there's been a massive change and the people in Canberra are loving that the Brumbies are back.''

They will begin the season against the Queensland Reds at Canberra Stadium on February 16. There are only slight changes to the playing kit with the Brumbies to wear white shorts with their alternate strip.

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Super Rugby 2015

Round 1
Fri, 13 FebTimes shown AEDT
CRU 10 vs REB 20 Report Stats
BRU 47 vs RED 3 Stats
Sat, 14 FebTimes shown AEDT
LIO 8 vs HUR 22 Report Stats
BLU 18 vs CHF 23 Report Stats
Sun, 15 FebTimes shown AEDT
SHA 29 vs CHT 35 Report Stats
BUL 17 vs STO 29 Report Stats
WAR 13 vs FOR 25 Stats
View All Fixtures
Round 2
Fri, 20 FebTimes shown AEDT
CHF 19 vs BRU 17 Report Stats
REB 28 vs WAR 38 Report Stats
Sat, 21 FebTimes shown AEDT
BUL 13 vs HUR 17 Report Stats
HIG 20 vs CRU 26 Report Stats
RED 18 vs FOR 6 Report Stats
Sun, 22 FebTimes shown AEDT
STO 27 vs BLU 16 Report Stats
SHA 29 vs LIO 12 Report Stats
View All Fixtures
Round 3
Fri, 27 FebTimes shown AEDT
HIG 20 vs RED 13 Report Stats
FOR 13 vs HUR 42 Stats
Sat, 28 FebTimes shown AEDT
CHT 25 vs BLU 24 Report Stats
CHF 40 vs CRU 16 Stats
REB 15 vs BRU 20 Report Stats
Sun, 01 MarTimes shown AEDT
BUL 43 vs SHA 35 Report Stats
LIO 19 vs STO 22 Report Stats
View All Fixtures
Round 4
Fri, 06 MarTimes shown AEDT
CHF 17 vs HIG 20 Report Stats
BRU 27 vs FOR 15 Report Stats
Sat, 07 MarTimes shown AEDT
BLU 10 vs LIO 13 Report Stats
RED 5 vs WAR 23 Report Stats
Sun, 08 MarTimes shown AEDT
CHT 20 vs BUL 39 Report Stats
STO 29 vs SHA 13 Report Stats
View All Fixtures
Round 5
Fri, 13 MarTimes shown AEDT
HUR 30 vs BLU 23 Report Stats
FOR 17 vs REB 21 Report Stats
Sat, 14 MarTimes shown AEDT
CRU 34 vs LIO 6 Report Stats
HIG 26 vs WAR 19 Report Stats
RED vs BRU 29 Stats
Sun, 15 MarTimes shown AEDT
STO 19 vs CHF 28 Report Stats
CHT 10 vs SHA 27 Report Stats
View All Fixtures
Round 6
Fri, 20 MarTimes shown AEDT
HIG 13 vs HUR 20 Report Stats
REB 16 vs LIO 20 Report Stats
Sat, 21 MarTimes shown AEDT
CRU 57 vs CHT 14 Report Stats
Sun, 22 MarTimes shown AEDT
BUL 25 vs FOR 24 Report Stats
SHA 12 vs CHF 11 Report Stats
WAR 28 vs BRU 13 Report Stats
View All Fixtures
Round 7
Fri, 27 MarTimes shown AEDT
HUR 36 vs REB 12 Report Stats
RED 17 vs LIO 18 Report Stats
Sat, 28 MarTimes shown AEDT
CHF 37 vs CHT 27 Report Stats
HIG 39 vs STO 21 Report Stats
WAR 23 vs BLU 11 Report Stats
Sun, 29 MarTimes shown AEDT
SHA 15 vs FOR 9 Report Stats
BUL 31 vs CRU 19 Report Stats
View All Fixtures
Round 8
Fri, 03 AprTimes shown AEDT
HUR 25 vs STO 20 Report Stats
REB 23 vs RED 15 Report Stats
Sat, 04 AprTimes shown AEDT
CHF 23 vs BLU 16 Report Stats
BRU 20 vs CHT 3 Report Stats
Sun, 05 AprTimes shown AEDT
SHA 10 vs CRU 52 Report Stats
LIO 22 vs BUL 18 Report Stats
View All Fixtures
Round 9
Fri, 10 AprTimes shown AEST
BLU 16 vs BRU 14 Report Stats
Sat, 11 AprTimes shown AEST
CRU 20 vs HIG 25 Report Stats
WAR 18 vs STO 32 Report Stats
FOR 15 vs CHT 24 Report Stats
Sun, 12 AprTimes shown AEST
LIO 23 vs SHA 21 Report Stats
BUL 43 vs RED 22 Report Stats
View All Fixtures
Round 10
Fri, 17 AprTimes shown AEST
CRU 9 vs CHF 26 Report Stats
Sat, 18 AprTimes shown AEST
HUR 24 vs WAR 29 Report Stats
HIG 17 vs BLU Stats
BRU vs REB 19:40GIO Stadium
FOR vs STO 21:45nib Stadium
Sun, 19 AprTimes shown AEST
SHA vs BUL 01:05Growthpoint Kings Park
CHT vs RED 03:10FSS
View All Fixtures
Round 11
Fri, 24 AprTimes shown AEST
CHF vs FOR 17:35WS
BRU vs HIG 19:55GIO Stadium
Sat, 25 AprTimes shown AEST
CRU vs BLU 17:35AMI
WAR vs REB 19:55ANZ
Sun, 26 AprTimes shown AEST
LIO vs CHT 01:05Emirates Airlines Park
STO vs BUL 03:10DHL Newlands
RED vs HUR 16:05SS
View All Fixtures
Round 12
Fri, 01 MayTimes shown AEST
HIG vs SHA 17:35FBS
BRU vs WAR 19:40GIO Stadium
Sat, 02 MayTimes shown AEST
BLU vs FOR 15:30EP
HUR vs CRU 17:35WS
REB vs CHF 19:40AAMI
Sun, 03 MayTimes shown AEST
CHT vs STO 01:05FSS
BUL vs LIO 03:10Loftus Versfeld
View All Fixtures
Round 13
Fri, 08 MayTimes shown AEST
CRU vs RED 17:35AMI
REB vs BLU 19:40AAMI
Sat, 09 MayTimes shown AEST
HUR vs SHA 17:35WS
FOR vs WAR 19:40nib Stadium
LIO vs HIG 23:00Emirates Airlines Park
Sun, 10 MayTimes shown AEST
STO vs BRU 01:05DHL Newlands
View All Fixtures
Round 14
Fri, 15 MayTimes shown AEST
BLU vs BUL 17:35EP
RED vs REB 19:40SS
Sat, 16 MayTimes shown AEST
HUR vs CHF 17:35WS
WAR vs SHA 19:40AS
Sun, 17 MayTimes shown AEST
LIO vs BRU 01:05Emirates Airlines Park
CHT vs HIG 03:10FSS
View All Fixtures
Round 15
Fri, 22 MayTimes shown AEST
CHF vs BUL 17:35Rotorua International Stadium
RED vs SHA 19:40SS
Sat, 23 MayTimes shown AEST
BLU vs HUR 17:35Emirates Airlines Park
WAR vs CRU 19:40ANZ
FOR vs HIG 21:45nib Stadium
Sun, 24 MayTimes shown AEST
CHT vs LIO 01:05FSS
STO vs REB 03:10DHL Newlands
View All Fixtures
Round 16
Fri, 29 MayTimes shown AEST
CRU vs HUR 17:35Trafalgar Park
BRU vs BUL 19:40GIO Stadium
Sat, 30 MayTimes shown AEST
SHA vs REB 03:10Growthpoint Kings Park
HIG vs CHF 17:35Rugby Park
FOR vs RED 19:40nib Stadium
Sun, 31 MayTimes shown AEST
STO vs CHT 01:05DHL Newlands
LIO vs WAR 03:10Emirates Airlines Park
View All Fixtures
Round 17
Fri, 05 JunTimes shown AEST
HUR vs HIG 17:35McLean Park
FOR vs BRU 21:00nib Stadium
Sat, 06 JunTimes shown AEST
REB vs BUL 15:30AAMI
BLU vs CRU 17:35EP
RED vs CHF 19:40SS
CHT vs WAR 23:00FSS
Sun, 07 JunTimes shown AEST
STO vs LIO 01:05DHL Newlands
View All Fixtures
Round 18
Fri, 12 JunTimes shown AEST
BLU vs HIG 17:35EP
REB vs FOR 19:40AAMI
Sat, 13 JunTimes shown AEST
BRU vs CRU 15:30GIO Stadium
CHF vs HUR 17:35Yarrow Stadium
WAR vs RED 19:40AS
Sun, 14 JunTimes shown AEST
BUL vs CHT 01:05Loftus Versfeld
SHA vs STO 03:10Growthpoint Kings Park
View All Fixtures
Round 19
Fri, 19 JunTimes shown AEST
7 vs 7 09:00
Sat, 20 JunTimes shown AEST
7 vs 7 09:00
View All Fixtures
Round 20
Fri, 26 JunTimes shown AEST
7 vs 7 09:00
Sat, 27 JunTimes shown AEST
7 vs 7 09:00
View All Fixtures
Round 21
Sat, 04 JulTimes shown AEST
7 vs 7 09:00
View All Fixtures
Super Rugby 2015
Overall standings
Team P W L D +/- Pts
Hurricanes 8 7 1 0 85 33
Brumbies 8 5 3 0 88 25
Bulls 8 5 3 0 41 24
Chiefs 9 7 2 0 70 32
Waratahs 8 5 3 0 27 23
Stormers 8 5 3 0 24 22
Highlanders 7 5 2 0 27 24
Lions 9 5 4 0 -48 21
View all
 
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