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Brumbies cash in on jersey

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit.

Matt Toomua and Christian Lealiifano model the Brumbies' 2013 playing kit. Photo: Melissa Adams

The ACT Brumbies' on-field resurgence has delivered the richest playing kit in the club's history with $1.8 million of sponsorship unveiled on their new strip on Wednesday.

In a big financial boost less than a year after the Brumbies were searching for a naming rights sponsor on the eve of the season, the two-time Super Rugby champions have declared their lucrative strip an ''historic milestone'' in their rebuilding.

The club plans to celebrate the capital's centenary with a one-off 100th birthday playing jersey for their match against the NSW Waratahs at Canberra Stadium in March.

The Brumbies' 2013 kit pays tribute to Canberra's centenary.

The Brumbies' 2013 kit pays tribute to Canberra's centenary. Photo: Melissa Adams

A design for the jersey is being finalised and they will be auctioned off after the match against the Brumbies' arch-rivals.

It is expected to feature the centenary colours and have a ''strong alignment'' with the celebrations planned by the ACT Government.

The Brumbies have broken with tradition by removing the ACT Coat of Arms and replacing it with the centenary logo.

But it is the addition of car company Land Rover to the sleeve of the jerseys which has given the Brumbies' financial coffers a boost.

Land Rover's deal is for the next two years and part of the $1.8 million sponsorship which is largely made up of the University of Canberra's contribution with two other shirt and shorts partners.

''The jersey and the shorts as a package are worth as much as we have ever had,'' Brumbies chief executive Andrew Fagan said.

''It's a great thing that it's worth more than it has been in the history of the organisation and reflects the standing we have here in Canberra and the Brumbies brand internationally.''

The Canberra Raiders have also secured one of their most lucrative jersey sponsorships.

A year ago the Brumbies risked starting the Jake White era without a major backer when Chinese telecommunications giant Huawei pulled out of a deal.

But the club linked with the University of Canberra and has secured a deal to move its base to the Bruce campus at the end of the 2013 season.

The university, the Brumbies and the ACT government will build a new $15 million base next year with designs expected to be finalised in the coming months.

White has transformed the team on the field, lifting it to within one game of ending an eight-year finals drought.

Fagan said the Brumbies had a responsibility to ''keep our fans engaged'' with strong results on the field.

And White is confident his developing team can deliver with the experience of last season adding depth for the 2013 campaign.

''Having the most money on our jersey sends a statement to everyone,'' White said.

''We are the younger brother in the community and to get a sponsorship like this and the money and everyone wants to be a part of the Brumbies, you know you're selling the right product.

''I concentrate on the rugby and if the rugby is right, then all these other things fall into place … there's been a massive change and the people in Canberra are loving that the Brumbies are back.''

They will begin the season against the Queensland Reds at Canberra Stadium on February 16. There are only slight changes to the playing kit with the Brumbies to wear white shorts with their alternate strip.

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Round 1
Sat, 19 SepTimes shown AEST
ENG 35vs FJI 11 Report Stats
TGA 10vs GEO 17 Report Stats
IRE 50vs CAN 7 Report Stats
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SAF 32vs JPN 34 Report Stats
FRA 32vs ITA 10 Report Stats
SAM 25vs USA 16 Report Stats
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ARG 54vs GEO 9 Report Stats
ITA 23vs CAN 18 Report Stats
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SAF 46vs SAM 6 Report Stats
ENG 25vs WAL 28 Report Stats
AUS 65vs URU 3 Report Stats
SCO 39vs USA 16 Report Stats
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IRE 44vs ROM 10 Report Stats
Wed, 30 SepTimes shown AEST
TGA 35vs NAM 21 Report Stats
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WAL 23vs FJI 13 Report Stats
FRA 41vs CAN 18 Report Stats
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NZL 43vs GEO 10 Report Stats
SAM 5vs JPN 26 Report Stats
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SAF 34vs SCO 16 Report Stats
ENG 13vs AUS 33 Report Stats
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ARG 45vs TGA 16 Report Stats
IRE 16vs ITA 9 Report Stats
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CAN 15vs ROM 17 Report Stats
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SAF 64vs USA 0 Report Stats
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NZL 47vs TGA 9 Stats
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SAM 0vs SCO 0 00:30St James' Park
AUS 0vs WAL 0 02:45Twic
ENG 0vs URU 0 06:00Manch
ARG 0vs NAM 0 22:00Leicester City Stadium
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ITA 0vs ROM 0 00:30Sand
FRA 0vs IRE 0 02:45MilS
USA 0vs JPN 0 06:00Kholm
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Sun, 18 OctTimes shown AEDT
SAF 0vs RUpA 0 02:00Twic
NZL 0vs RUpD 0 06:00MilS
WinD 0vs ARG 0 23:00MilS
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LSF1 0vs LSF2 0 07:00The Stadium, Queen Elizabeth Olympic Park
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Rugby World Cup 2015
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Australia 3 3 0 0 97 13
Wales 3 3 0 0 58 13
England 3 1 2 0 1 6
Fiji 4 1 3 0 -17 5
Uruguay 3 0 3 0 -139 0
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South Africa 4 3 1 0 120 16
Scotland 3 2 1 0 40 10
Japan 3 2 1 0 -12 8
Samoa 3 1 2 0 -52 4
USA 3 0 3 0 -96 0
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Rugby World Cup 2015
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New Zealand 4 4 0 0 125 19
Argentina 3 2 1 0 64 10
Georgia 4 2 2 0 -70 8
Tonga 4 1 3 0 -60 6
Namibia 3 0 3 0 -59 1
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Rugby World Cup 2015
Team P W L D +/- Pts
Ireland 3 3 0 0 84 14
France 3 3 0 0 72 14
Italy 3 1 2 0 -24 5
Romania 3 1 2 0 -59 4
Canada 4 0 4 0 -73 2
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