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Doug Edwards wants to add ACT Brumbies success to his scrapbook

Interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time.

Interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time. Photo: Rohan Thomson

He's part-owner of a multimillion-dollar scrapbooking company in Queensland, but interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time, hoping to stick around in Canberra and help create a legacy.

The Brumbies board member of more than 10 years relocated to Mooloolaba on Queensland's Sunshine Coast earlier this year to focus on his online craft business. It boasts the knick-knacks of American entrepreneur Martha Stewart and has an annual turnover in excess of $5 million.

But after answering a call from the Brumbies in February to return to Canberra as a caretaker chief executive, Edwards told the board this week that he was willing to stay in the position for the next two years.

The former Prime television boss is contracted until August, but will present a proposal to the board on Monday detailing his first 90 days in the job and his vision for the future.

The Brumbies are in the midst of a key transitional stage. The club moved into its new home, the $16 million sports hub at the University of Canberra, on Friday.

The Brumbies also presented their sponsorship proposal to UC last week, with the university expected to decide within the next four weeks whether it will continue as the major commercial backer beyond this season. The Brumbies and UC have a 10-year alliance agreement which will involve some form of sponsorship.

Edwards, who stepped into the breach when long-time Brumbies chief executive Andrew Fagan unexpectedly quit, has his Queensland business to return to. But Edwards confirmed his heart was in the challenge at the Brumbies. 

"I only came here [initially] for a month, and I think there's still plenty of work to be done," Edwards said.

"It's very exciting times. We've got state-of-the-art facilities for the players, the administration will be working a lot closer with the university.

"I'm originally from Victoria so rugby was never a major part of my life, it's more the business side I like. The drive of being successful with the direction of the team, there's a lot of challenges in any sporting administration. You've always got the challenge of finances and trying to fund the team.

"I've said to the Brumbies board 'if you want me to stay I'll stay', but they'll go through the process now and decide if that's what they want to do. I'm not desperate to have the job, I can work in my own business. But if the board wants me to stay, I will."

In television the bulk of his career, Edwards said he invested in an online craft and scrapbooking company with three partners less than two years ago. He calls it an "absolute fluke", but the business has grown to be Australia's largest online scrapbooking and craft supplies store.

"We deliver 300-400 parcels a day all around Australia," Edwards said. "It'll turn over this year about $5.5 million and the projections are it'll probably turn over $7 million next year.The last three years it's pretty much doubled in size each year."

Edwards was a board member when the Brumbies won their last title in 2004. The Brumbies are fourth on the Super Rugby ladder, with two games remaining to cement a finals sport.

Asked if the Brumbies could add another title to his own scrapbook, Edwards said: "We're in a pretty good position where most of the squad has reconfirmed for next year and quite a lot of them for the years beyond. It looks like we've got a good nucleus of players.

"I'd be comfortable staying for another couple of years and seeing what it brings, you never know what's around the corner."

Super Rugby 2015

Round 1
Fri, 13 FebTimes shown AEDT
CRU 10vs REB 20 Report Stats
BRU 47vs RED 3 Stats
Sat, 14 FebTimes shown AEDT
LIO 8vs HUR 22 Report Stats
BLU 18vs CHF 23 Report Stats
Sun, 15 FebTimes shown AEDT
SHA 29vs CHT 35 Report Stats
BUL 17vs STO 29 Report Stats
WAR 13vs FOR 25 Stats
View All Fixtures
Round 2
Fri, 20 FebTimes shown AEDT
CHF 19vs BRU 17 Report Stats
REB 28vs WAR 38 Report Stats
Sat, 21 FebTimes shown AEDT
BUL 13vs HUR 17 Report Stats
HIG 20vs CRU 26 Report Stats
RED 18vs FOR 6 Report Stats
Sun, 22 FebTimes shown AEDT
STO 27vs BLU 16 Report Stats
SHA 29vs LIO 12 Report Stats
View All Fixtures
Round 3
Fri, 27 FebTimes shown AEDT
HIG 20vs RED 13 Report Stats
FOR 13vs HUR 42 Stats
Sat, 28 FebTimes shown AEDT
CHT 25vs BLU 24 Report Stats
CHF 40vs CRU 16 Stats
REB 15vs BRU 20 Report Stats
Sun, 01 MarTimes shown AEDT
BUL 43vs SHA 35 Report Stats
LIO 19vs STO 22 Report Stats
View All Fixtures
Round 4
Fri, 06 MarTimes shown AEDT
CHF 17vs HIG 20 Report Stats
BRU 27vs FOR 15 Report Stats
Sat, 07 MarTimes shown AEDT
BLU 10vs LIO 13 Report Stats
RED 5vs WAR 23 Report Stats
Sun, 08 MarTimes shown AEDT
CHT 20vs BUL 39 Report Stats
STO 29vs SHA 13 Report Stats
View All Fixtures
Round 5
Fri, 13 MarTimes shown AEDT
HUR 30vs BLU 23 Report Stats
FOR 17vs REB 21 Report Stats
Sat, 14 MarTimes shown AEDT
CRU 34vs LIO 6 Report Stats
HIG 26vs WAR 19 Report Stats
RED 0vs BRU 29 Stats
Sun, 15 MarTimes shown AEDT
STO 19vs CHF 28 Report Stats
CHT 10vs SHA 27 Report Stats
View All Fixtures
Round 6
Fri, 20 MarTimes shown AEDT
HIG 13vs HUR 20 Report Stats
REB 16vs LIO 20 Report Stats
Sat, 21 MarTimes shown AEDT
CRU 57vs CHT 14 Report Stats
Sun, 22 MarTimes shown AEDT
BUL 25vs FOR 24 Report Stats
SHA 12vs CHF 11 Report Stats
WAR 28vs BRU 13 Report Stats
View All Fixtures
Round 7
Fri, 27 MarTimes shown AEDT
HUR 36vs REB 12 Report Stats
RED 17vs LIO 18 Report Stats
Sat, 28 MarTimes shown AEDT
CHF 37vs CHT 27 Report Stats
HIG 39vs STO 21 Report Stats
WAR 23vs BLU 11 Report Stats
Sun, 29 MarTimes shown AEDT
SHA 15vs FOR 9 Report Stats
BUL 31vs CRU 19 Report Stats
View All Fixtures
Round 8
Fri, 03 AprTimes shown AEDT
HUR 25vs STO 20 Report Stats
REB 23vs RED 15 Report Stats
Sat, 04 AprTimes shown AEDT
CHF 23vs BLU 16 Report Stats
BRU 20vs CHT 3 Report Stats
Sun, 05 AprTimes shown AEDT
SHA 10vs CRU 52 Report Stats
LIO 22vs BUL 18 Report Stats
View All Fixtures
Round 9
Fri, 10 AprTimes shown AEST
BLU 16vs BRU 14 Report Stats
Sat, 11 AprTimes shown AEST
CRU 20vs HIG 25 Report Stats
WAR 18vs STO 32 Report Stats
FOR 15vs CHT 24 Report Stats
Sun, 12 AprTimes shown AEST
LIO 23vs SHA 21 Report Stats
BUL 43vs RED 22 Report Stats
View All Fixtures
Round 10
Fri, 17 AprTimes shown AEST
CRU 9vs CHF 26 Report Stats
Sat, 18 AprTimes shown AEST
HUR 24vs WAR 29 Report Stats
HIG 30vs BLU 24 Report Stats
BRU 8vs REB 13 Report Stats
FOR 6vs STO 13 Report Stats
Sun, 19 AprTimes shown AEST
SHA 10vs BUL 17 Report Stats
CHT 17vs RED 18 Report Stats
View All Fixtures
Round 11
Fri, 24 AprTimes shown AEST
CHF 35vs FOR 27 Report Stats
BRU 31vs HIG 18 Report Stats
Sat, 25 AprTimes shown AEST
CRU 29vs BLU 15 Report Stats
WAR 18vs REB 16 Report Stats
Sun, 26 AprTimes shown AEST
LIO 34vs CHT 29 Report Stats
STO 15vs BUL 13 Report Stats
RED 19vs HUR 35 Report Stats
View All Fixtures
Round 12
Fri, 01 MayTimes shown AEST
HIG 48vs SHA 15 Report Stats
BRU 10vs WAR 13 Report Stats
Sat, 02 MayTimes shown AEST
BLU 41vs FOR 24 Report Stats
HUR 29vs CRU 23 Report Stats
REB 16vs CHF 15 Report Stats
Sun, 03 MayTimes shown AEST
CHT 25vs STO 17 Report Stats
BUL 35vs LIO 33 Report Stats
View All Fixtures
Round 13
Fri, 08 MayTimes shown AEST
CRU 58vs RED 17 Report Stats
REB 42vs BLU 22 Report Stats
Sat, 09 MayTimes shown AEST
HUR 32vs SHA 24 Report Stats
FOR 18vs WAR 11 Report Stats
LIO 28vs HIG 23 Report Stats
Sun, 10 MayTimes shown AEST
STO 25vs BRU 24 Report Stats
View All Fixtures
Round 14
Fri, 15 MayTimes shown AEST
BLU 23vs BUL 18 Report Stats
RED 46vs REB 29 Report Stats
Sat, 16 MayTimes shown AEST
HUR 22vs CHF 18 Report Stats
WAR 33vs SHA 18 Report Stats
Sun, 17 MayTimes shown AEST
LIO 20vs BRU 30 Report Stats
CHT 24vs HIG 45 Report Stats
View All Fixtures
Round 15
Fri, 22 MayTimes shown AEST
CHF 34vs BUL 20 Report Stats
RED 14vs SHA 21 Report Stats
Sat, 23 MayTimes shown AEST
BLU 5vs HUR 29 Report Stats
WAR 32vs CRU 22 Report Stats
FOR 3vs HIG 23 Report Stats
Sun, 24 MayTimes shown AEST
CHT 17vs LIO 40 Report Stats
STO 31vs REB 15 Report Stats
View All Fixtures
Round 16
Fri, 29 MayTimes shown AEST
CRU 0vs HUR 0 17:35Trafalgar Park
BRU 0vs BUL 0 19:40GIO Stadium
Sat, 30 MayTimes shown AEST
SHA 0vs REB 0 03:10Growthpoint Kings Park
HIG 0vs CHF 0 17:35Rugby Park
FOR 0vs RED 0 19:40nib Stadium
Sun, 31 MayTimes shown AEST
STO 0vs CHT 0 01:05DHL Newlands
LIO 0vs WAR 0 03:10Emirates Airlines Park
View All Fixtures
Round 17
Fri, 05 JunTimes shown AEST
HUR 0vs HIG 0 17:35McLean Park
FOR 0vs BRU 0 21:00nib Stadium
Sat, 06 JunTimes shown AEST
REB 0vs BUL 0 15:30AAMI
BLU 0vs CRU 0 17:35EP
RED 0vs CHF 0 19:40SS
CHT 0vs WAR 0 23:00FSS
Sun, 07 JunTimes shown AEST
STO 0vs LIO 0 01:05DHL Newlands
View All Fixtures
Round 18
Fri, 12 JunTimes shown AEST
BLU 0vs HIG 0 17:35EP
REB 0vs FOR 0 19:40AAMI
Sat, 13 JunTimes shown AEST
BRU 0vs CRU 0 15:30GIO Stadium
CHF 0vs HUR 0 17:35Yarrow Stadium
WAR 0vs RED 0 19:40AS
Sun, 14 JunTimes shown AEST
BUL 0vs CHT 0 01:05Loftus Versfeld
SHA 0vs STO 0 03:10Growthpoint Kings Park
View All Fixtures
Round 19
Fri, 19 JunTimes shown AEST
7 0vs 7 0 09:00
Sat, 20 JunTimes shown AEST
7 0vs 7 0 09:00
View All Fixtures
Round 20
Fri, 26 JunTimes shown AEST
7 0vs 7 0 09:00
Sat, 27 JunTimes shown AEST
7 0vs 7 0 09:00
View All Fixtures
Round 21
Sat, 04 JulTimes shown AEST
7 0vs 7 0 09:00
View All Fixtures
Super Rugby 2015
Overall standings
Team P W L D +/- Pts
Hurricanes 13 12 1 0 143 57
Waratahs 13 9 4 0 50 41
Stormers 13 9 4 0 42 38
Chiefs 13 9 4 0 87 44
Brumbies 13 7 6 0 102 38
Lions 14 8 6 0 -27 36
Highlanders 13 9 4 0 89 43
Bulls 13 7 6 0 29 35
View all
 
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