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Doug Edwards wants to add ACT Brumbies success to his scrapbook

Interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time.

Interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time. Photo: Rohan Thomson

He's part-owner of a multimillion-dollar scrapbooking company in Queensland, but interim ACT Brumbies chief executive Doug Edwards has put up his hand to continue running the Super Rugby club full-time, hoping to stick around in Canberra and help create a legacy.

The Brumbies board member of more than 10 years relocated to Mooloolaba on Queensland's Sunshine Coast earlier this year to focus on his online craft business. It boasts the knick-knacks of American entrepreneur Martha Stewart and has an annual turnover in excess of $5 million.

But after answering a call from the Brumbies in February to return to Canberra as a caretaker chief executive, Edwards told the board this week that he was willing to stay in the position for the next two years.

The former Prime television boss is contracted until August, but will present a proposal to the board on Monday detailing his first 90 days in the job and his vision for the future.

The Brumbies are in the midst of a key transitional stage. The club moved into its new home, the $16 million sports hub at the University of Canberra, on Friday.

The Brumbies also presented their sponsorship proposal to UC last week, with the university expected to decide within the next four weeks whether it will continue as the major commercial backer beyond this season. The Brumbies and UC have a 10-year alliance agreement which will involve some form of sponsorship.

Edwards, who stepped into the breach when long-time Brumbies chief executive Andrew Fagan unexpectedly quit, has his Queensland business to return to. But Edwards confirmed his heart was in the challenge at the Brumbies. 

"I only came here [initially] for a month, and I think there's still plenty of work to be done," Edwards said.

"It's very exciting times. We've got state-of-the-art facilities for the players, the administration will be working a lot closer with the university.

"I'm originally from Victoria so rugby was never a major part of my life, it's more the business side I like. The drive of being successful with the direction of the team, there's a lot of challenges in any sporting administration. You've always got the challenge of finances and trying to fund the team.

"I've said to the Brumbies board 'if you want me to stay I'll stay', but they'll go through the process now and decide if that's what they want to do. I'm not desperate to have the job, I can work in my own business. But if the board wants me to stay, I will."

In television the bulk of his career, Edwards said he invested in an online craft and scrapbooking company with three partners less than two years ago. He calls it an "absolute fluke", but the business has grown to be Australia's largest online scrapbooking and craft supplies store.

"We deliver 300-400 parcels a day all around Australia," Edwards said. "It'll turn over this year about $5.5 million and the projections are it'll probably turn over $7 million next year.The last three years it's pretty much doubled in size each year."

Edwards was a board member when the Brumbies won their last title in 2004. The Brumbies are fourth on the Super Rugby ladder, with two games remaining to cement a finals sport.

Asked if the Brumbies could add another title to his own scrapbook, Edwards said: "We're in a pretty good position where most of the squad has reconfirmed for next year and quite a lot of them for the years beyond. It looks like we've got a good nucleus of players.

"I'd be comfortable staying for another couple of years and seeing what it brings, you never know what's around the corner."

Rugby World Cup 2015

Round 1
Sat, 19 SepTimes shown AEST
ENG 0vs FJI 0 05:00Twic
TGA 0vs GEO 0 21:00Kholm
IRE 0vs CAN 0 23:30MilS
Sun, 20 SepTimes shown AEST
SAF 0vs JPN 0 01:45Brig
FRA 0vs ITA 0 05:00Twic
SAM 0vs USA 0 21:00Brig
WAL 0vs URU 0 23:30MilS
Mon, 21 SepTimes shown AEST
NZL 0vs ARG 0 01:45Wemb
Wed, 23 SepTimes shown AEST
SCO 0vs JPN 0 23:30Kholm
Thu, 24 SepTimes shown AEST
AUS 0vs FJI 0 01:45MilS
FRA 0vs ROM 0 05:00Olym
Fri, 25 SepTimes shown AEST
NZL 0vs NAM 0 05:00Olym
Sat, 26 SepTimes shown AEST
ARG 0vs GEO 0 01:45Kholm
ITA 0vs CAN 0 23:30Ella
Sun, 27 SepTimes shown AEST
SAF 0vs SAM 0 01:45Villa
ENG 0vs WAL 0 05:00Twic
AUS 0vs URU 0 21:00Villa
SCO 0vs USA 0 23:30Ella
Mon, 28 SepTimes shown AEST
IRE 0vs ROM 0 01:45Wemb
Wed, 30 SepTimes shown AEST
TGA 0vs NAM 0 01:45Sand
Fri, 02 OctTimes shown AEST
WAL 0vs FJI 0 01:45MilS
FRA 0vs CAN 0 05:00stadium:mk
Sat, 03 OctTimes shown AEST
NZL 0vs GEO 0 05:00MilS
SAM 0vs JPN 0 23:30stadium:mk
Sun, 04 OctTimes shown AEST
SAF 0vs SCO 0 01:45St James' Park
ENG 0vs AUS 0 06:00Twic
Mon, 05 OctTimes shown AEDT
ARG 0vs TGA 0 00:30KPS
IRE 0vs ITA 0 02:45Olym
Wed, 07 OctTimes shown AEDT
CAN 0vs ROM 0 02:45KPS
FJI 0vs URU 0 06:00stadium:mk
Thu, 08 OctTimes shown AEDT
SAF 0vs USA 0 02:45Olym
NAM 0vs GEO 0 06:00Sand
Sat, 10 OctTimes shown AEDT
NZL 0vs TGA 0 06:00St James' Park
Sun, 11 OctTimes shown AEDT
SAM 0vs SCO 0 00:30St James' Park
AUS 0vs WAL 0 02:45Twic
ENG 0vs URU 0 06:00Manch
ARG 0vs NAM 0 22:00KPS
Mon, 12 OctTimes shown AEDT
ITA 0vs ROM 0 00:30Sand
FRA 0vs IRE 0 02:45MilS
USA 0vs JPN 0 06:00Kholm
View All Fixtures
Round 2
Sun, 18 OctTimes shown AEDT
WinB 0vs RUpA 0 02:00Twic
WinC 0vs RUpD 0 06:00MilS
WinD 0vs RUpC 0 23:00MilS
Mon, 19 OctTimes shown AEDT
WinA 0vs RUpB 0 02:00Twic
Sun, 25 OctTimes shown AEDT
WQF1 0vs WQF2 0 02:00Twic
Mon, 26 OctTimes shown AEDT
WQF3 0vs WQF4 0 03:00Twic
Sat, 31 OctTimes shown AEDT
LSF1 0vs LSF2 0 07:00Olym
Sun, 01 NovTimes shown AEDT
WSF1 0vs WSF2 0 03:00Twic
View All Fixtures
Rugby World Cup 2015
Overall standings
Team P W L D +/- Pts
France 0 0 0 0 0 0
New Zealand 0 0 0 0 0 0
Canada 0 0 0 0 0 0
Tonga 0 0 0 0 0 0
Japan 0 0 0 0 0 0
View all
Rugby World Cup 2015
Overall standings
Team P W L D +/- Pts
Romania 0 0 0 0 0 0
Argentina 0 0 0 0 0 0
England 0 0 0 0 0 0
Georgia 0 0 0 0 0 0
Scotland 0 0 0 0 0 0
View all
Rugby World Cup 2015
Overall standings
Team P W L D +/- Pts
Australia 0 0 0 0 0 0
USA 0 0 0 0 0 0
Italy 0 0 0 0 0 0
Ireland 0 0 0 0 0 0
View all
Rugby World Cup 2015
Overall standings
Team P W L D +/- Pts
Fiji 0 0 0 0 0 0
Samoa 0 0 0 0 0 0
Namibia 0 0 0 0 0 0
South Africa 0 0 0 0 0 0
Wales 0 0 0 0 0 0
View all
 

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