The All Blacks' World Cup-winning coach Graham Henry has described England as "world champions at wasting talent" and as playing a game based on fear.
Henry guided New Zealand to victory last October in stark contrast to England who endured a miserable World Cup, crashing out in the quarter-finals with their campaign marred by a number of off-field incidents.
Henry believes England have good attacking players but questions whether they can ever fulfil their potential as long as they persist with their present approach.
He told therugbysite.com that England had top-drawer attacking players but they were seldom used.
"It sometimes seem that England are world champions at wasting talent. At national level and at club level English teams are far too worried about securing possession," Henry said.
"No wonder England had trouble scoring tries against the better teams at the World Cup."
He singled out Ben Foden, Chris Ashton and Delon Armitage as players who had impressed him but believed they may never reach their potential.
"A country with over a million players should be the best team in the world and England's potential in the backs is as good as it has ever been.
"But how frustrated those players must get in a white shirt.
"England and the English clubs played a game based on fear and a generation of promising backs are dying on their feet.
"That has to change."