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Force lure former Brumbies boss home

Date
Mark Sinderberry during his time at the ACT Brumbies. He has taken over at the Western Force.

Mark Sinderberry during his time at the ACT Brumbies. He has taken over at the Western Force. Photo: Paul Miller

Former Brumbies chief executive Mark Sinderberry has been appointed CEO of Super Rugby rival the Western Force.

Sinderberry spent eight years at the Brumbies and six years with Saracens in England, but more recently was a business consultant for a London-based cleaning company.

The 48-year-old takes over at the Force from Vern Reid, who announced in October he wouldn't seek an extension to his contract.

Sinderberry has spent the past decade in Britain, but will return to Australia later this month before joining the Force on March 5.

''Mark not only has a passion for rugby, but he has a history of building and growing the clubs and organisations with which he's associated,'' RugbyWA chairman Russel Perry said. ''During his tenure at the Brumbies he built them into the most successful Australian rugby province, including their 2001 Super 12 title.

''On joining Saracens he helped them fight off relegation to become regular Premiership and Cup semi-finalists. He also boasts very astute business acumen which is important to the organisation in an increasingly challenging global financial environment.''

The Western Force have undergone a massive overhaul both on and off the field during the off-season. Michael Foley has been appointed head coach after Richard Graham left mid-season last year, while Steve Meehan and Philip Fowler were appointed as assistants.

And the playing roster has also undergone significant changes, with Hugh McMeniman, Sias Ebersohn, Jayden Hayward, Alby Mathewson, Sam Norton-Knight, Ed Stubbs, Solomoni Rasolea and Chris Tuatara-Morrison all new additions.

Champion lock Nathan Sharpe has retired, captain David Pocock left for the Brumbies, while winger Cameron Shepherd also left.

The Western Force have never reached the finals since their inception in 2006, and finished second last in a disappointing campaign last season.

Rugby Internationals 2014

Round 1
Sat, 07 JunTimes shown AEST
SAM 18 vs TGA 18 Report Stats
FJI 25 vs ITA 14 Report Stats
NZL 20 vs ENG 15 Report Stats
AUS 50 vs FRA 23 Report Stats
Sun, 08 JunTimes shown AEST
RSA 47 vs WXV 13 Report Stats
ARG 17 vs IRE 29 Report Stats
USA 6 vs SCO 24 Report Stats
CAN 25 vs JPN 34 Report Stats
View All Fixtures
Round 2
Sat, 14 JunTimes shown AEST
SAM 15 vs ITA Report Stats
FJI 45 vs TGA 17 Report Stats
NZL 28 vs ENG 27 Report Stats
AUS 6 vs FRA Report Stats
Sun, 15 JunTimes shown AEST
RSA 38 vs WAL 16 Report Stats
CAN 17 vs SCO 19 Report Stats
ARG 17 vs IRE 23 Report Stats
USA 29 vs JPN 37 Report Stats
View All Fixtures
Round 3
Sat, 21 JunTimes shown AEST
ARG 19 vs SCO 21 Report Stats
FJI 13 vs SAM 18 Report Stats
JPN 26 vs ITA 23 Report Stats
AUS 39 vs FRA 13 Stats
NZL 36 vs ENG 13 Report Stats
Sun, 22 JunTimes shown AEST
RSA 31 vs WAL 30 Report Stats
USA 38 vs CAN 35 Report Stats
View All Fixtures
Round 4
Sun, 29 JunTimes shown AEST
RSA 55 vs SCO 6 Report Stats
View All Fixtures
Round 5
Sun, 02 NovTimes shown AEDT
BAR 36 vs AUS 40 Report Stats
USA 6 vs NZL 74 Report Stats
View All Fixtures
Round 6
Sun, 09 NovTimes shown AEDT
ITA 24 vs SAM 13 Report Stats
ENG 21 vs NZL 24 Report Stats
WAL 28 vs AUS 33 Report Stats
FRA 40 vs FJI 14 Report Stats
IRE 29 vs RSA 15 Report Stats
SCO 41 vs ARG 31 Report Stats
View All Fixtures
Round 7
Sun, 16 NovTimes shown AEDT
ITA 18 vs ARG 20 Report Stats
ENG 28 vs RSA 31 Report Stats
WAL 17 vs FJI 13 Report Stats
SCO 16 vs NZL 24 Report Stats
FRA 29 vs AUS 26 Report Stats
Mon, 17 NovTimes shown AEDT
IRE 49 vs GEO 7 Report Stats
View All Fixtures
Round 8
Sun, 23 NovTimes shown AEDT
ITA 6 vs RSA 22 Report Stats
SCO 37 vs TGA 12 Report Stats
IRE 26 vs AUS 23 Report Stats
WAL 16 vs NZL 34 Report Stats
ENG 28 vs SAM 9 Report Stats
FRA 13 vs ARG 18 Report Stats
View All Fixtures
Round 9
Sun, 30 NovTimes shown AEDT
ENG vs AUS 01:30Twic
WAL vs RSA 01:30MilS
View All Fixtures
 
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