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Force lure former Brumbies boss home

Date
Mark Sinderberry during his time at the ACT Brumbies. He has taken over at the Western Force.

Mark Sinderberry during his time at the ACT Brumbies. He has taken over at the Western Force. Photo: Paul Miller

Former Brumbies chief executive Mark Sinderberry has been appointed CEO of Super Rugby rival the Western Force.

Sinderberry spent eight years at the Brumbies and six years with Saracens in England, but more recently was a business consultant for a London-based cleaning company.

The 48-year-old takes over at the Force from Vern Reid, who announced in October he wouldn't seek an extension to his contract.

Sinderberry has spent the past decade in Britain, but will return to Australia later this month before joining the Force on March 5.

''Mark not only has a passion for rugby, but he has a history of building and growing the clubs and organisations with which he's associated,'' RugbyWA chairman Russel Perry said. ''During his tenure at the Brumbies he built them into the most successful Australian rugby province, including their 2001 Super 12 title.

''On joining Saracens he helped them fight off relegation to become regular Premiership and Cup semi-finalists. He also boasts very astute business acumen which is important to the organisation in an increasingly challenging global financial environment.''

The Western Force have undergone a massive overhaul both on and off the field during the off-season. Michael Foley has been appointed head coach after Richard Graham left mid-season last year, while Steve Meehan and Philip Fowler were appointed as assistants.

And the playing roster has also undergone significant changes, with Hugh McMeniman, Sias Ebersohn, Jayden Hayward, Alby Mathewson, Sam Norton-Knight, Ed Stubbs, Solomoni Rasolea and Chris Tuatara-Morrison all new additions.

Champion lock Nathan Sharpe has retired, captain David Pocock left for the Brumbies, while winger Cameron Shepherd also left.

The Western Force have never reached the finals since their inception in 2006, and finished second last in a disappointing campaign last season.

HuffPost Australia

Rugby World Cup 2015

Round 1
Sat, 19 SepTimes shown AEST
ENG 35vs FJI 11 Report Stats
TGA 10vs GEO 17 Report Stats
IRE 50vs CAN 7 Report Stats
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SAF 32vs JPN 34 Report Stats
FRA 32vs ITA 10 Report Stats
SAM 25vs USA 16 Report Stats
WAL 54vs URU 9 Report Stats
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NZL 26vs ARG 16 Report Stats
Wed, 23 SepTimes shown AEST
SCO 45vs JPN 10 Report Stats
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AUS 28vs FJI 13 Report Stats
FRA 38vs ROM 11 Report Stats
Fri, 25 SepTimes shown AEST
NZL 58vs NAM 14 Report Stats
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ARG 54vs GEO 9 Report Stats
ITA 23vs CAN 18 Report Stats
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SAF 46vs SAM 6 Report Stats
ENG 25vs WAL 28 Report Stats
AUS 65vs URU 3 Report Stats
SCO 39vs USA 16 Report Stats
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IRE 44vs ROM 10 Report Stats
Wed, 30 SepTimes shown AEST
TGA 35vs NAM 21 Report Stats
Fri, 02 OctTimes shown AEST
WAL 23vs FJI 13 Report Stats
FRA 41vs CAN 18 Report Stats
Sat, 03 OctTimes shown AEST
NZL 43vs GEO 10 Report Stats
SAM 5vs JPN 26 Report Stats
Sun, 04 OctTimes shown AEST
SAF 34vs SCO 16 Report Stats
ENG 13vs AUS 33 Report Stats
Mon, 05 OctTimes shown AEDT
ARG 45vs TGA 16 Report Stats
IRE 16vs ITA 9 Report Stats
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CAN 15vs ROM 17 Report Stats
FJI 47vs URU 15 Report Stats
Thu, 08 OctTimes shown AEDT
SAF 64vs USA 0 Report Stats
NAM 16vs GEO 17 Stats
Sat, 10 OctTimes shown AEDT
NZL 47vs TGA 9 Report Stats
Sun, 11 OctTimes shown AEDT
SAM 33vs SCO 36 Report Stats
AUS 15vs WAL 6 Report Stats
ENG 60vs URU 3 Stats
ARG 64vs NAM 19 Report Stats
Mon, 12 OctTimes shown AEDT
ITA 32vs ROM 22 Report Stats
FRA 9vs IRE 24 Report Stats
USA 18vs JPN 28 Report Stats
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Round 2
Sun, 18 OctTimes shown AEDT
SAF 23vs WAL 19 Stats
NZL 62vs FRA 13 Report Stats
IRE 20vs ARG 43 Report Stats
Mon, 19 OctTimes shown AEDT
AUS 35vs SCO 34 Stats
Sun, 25 OctTimes shown AEDT
SAF 18vs NZL 20 Stats
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ARG 15vs AUS 29 Stats
Sat, 31 OctTimes shown AEDT
SAF 24vs ARG 13 Stats
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NZL 34vs AUS 17 Stats
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Rugby World Cup 2015
Team P W L D +/- Pts
Australia 4 4 0 0 106 17
Wales 4 3 1 0 49 13
England 4 2 2 0 58 11
Fiji 4 1 3 0 -17 5
Uruguay 4 0 4 0 -196 0
View all
Rugby World Cup 2015
Team P W L D +/- Pts
South Africa 4 3 1 0 120 16
Scotland 4 3 1 0 43 14
Japan 4 3 1 0 -2 12
Samoa 4 1 3 0 -55 6
USA 4 0 4 0 -106 0
View all
Rugby World Cup 2015
Team P W L D +/- Pts
New Zealand 4 4 0 0 125 19
Argentina 4 3 1 0 109 15
Georgia 4 2 2 0 -70 8
Tonga 4 1 3 0 -60 6
Namibia 4 0 4 0 -104 1
View all
Rugby World Cup 2015
Team P W L D +/- Pts
Ireland 4 4 0 0 99 18
France 4 3 1 0 57 14
Italy 4 2 2 0 -14 10
Romania 4 1 3 0 -69 4
Canada 4 0 4 0 -73 2
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