Household names featuring in Sevens at the Rio Olympics is imperative for rugby maximising its opportunity on the world stage, according to IRB boss Brett Gosper.
The game's international body is encouraging international unions, including Australian Rugby to work through red tape issues and ensure the stars who want to play are allowed.
Australian Sevens coach Geraint John is open to the idea of including 15-a-side stars in his squad for the 2016 Olympics, but only if they spend a significant amount of time integrating themselves with the game in the months previous.
The ARU must work through a minefield with Wallabies scheduling and Super Rugby clubs, who don't want to give up their best talent.
Gosper says while the value of having out-and-out Sevens players must be properly respected, rugby's chances of becoming a permanent Olympic sport may rely on an injection of star power.
"In 2017, straight after Rio, they'll decide if rugby continues to be a core sport at the Olympics. We will be in Japan (2020) as well but that may be it," said Gosper, son of former International Olympic Committee vice-president, Kevan.
"We've got to work very hard to ensure we'll be successful at Rio ... because a lot of money comes into rugby because of the Olympics.
"It really is a differentiator. A powerful draw for youth, spectators and players to be part of an Olympic adventure.
"The profile of the players in 15s is obviously something which has a lot of impact.
"We think it's important and the Olympics would like us to have them there.
"We would hope the unions would make it easy for those top players who want to be part of the Olympics. It's good for their country, good for the sport and good for the Olympics."
Gosper said he'd personally love to see Wallabies fullback Israel Folau and England powerhouse Manu Tuilagi feature at the Games.