Sales

START-UP

Pushing the right buttons: new help for start-ups

Alexandra Cain Forget traditional venture capital - a new approach to helping start-ups with potential is emerging.

START-UP TIPS

10 things to consider before ditching your day job

Ditching your day job.

David Wilson Dreaming of throwing in the towel and going it alone? Make sure you've thought of everything.

MARKETING

Red carpet ride: the power of celebrity endorsement

American megastar Oprah Winfrey.

Getting celebrities to wear or recommend your product for free can be a powerful marketing tool. Larissa Ham finds out what it takes to get the big names on board.

Gasp! It's a PR disaster - or is it?

Apparently not so much of a disaster after all.

Max Mason Kim Kardashian's lightning marriage, Gasp Jeans' bitchy email exchange and other so-called PR disasters.

ONLINE SELLING

A rookie's guide to online selling

Childrenswear designer Kate McLean.

Antonia Magee It may seem like an easy ticket to online riches, but the reality of setting up your own internet store is vastly different to what many expect.

Comments 13

START-UP

Hot or not? Market research tactics that work

Hot or not?

David Wilson So you've had that 'aha!' moment. Here's some tips on finding out whether your inspired idea is as good as you think.

Startup

What's your problem?

Got a problem?

Whats Your Problem Q. I've started an online store. How do I calculate postage costs for different countries?

Winner takes all: the global design race

99 designs chief executive Patrick Llewellyn.

Anneli Knight Crowd-sourcing designs is one way to get your website, logo or business card created on the cheap. But there are downfalls.

Comments 8

High-tech Aussie lands multimillion-dollar deal

Asher Moses Firemint founder Robert Murray is Australia's newest high-tech millionaire after selling his app company to US game giant Electronic Arts for an estimated $20-40 million.

TECH

Website or app: what should start-ups build first?

Smartphone.

Alexandra Cain Apps are becoming so popular that some start-ups are bypassing a website in favour of developing their own smartphone tool.

Tough times trigger net profit push

Sarah Paykel.

Tony Kaye With only weeks to go before Christmas, the signs are evident that times are very tough for many in Australia's traditional bricks-and-mortar retail heartland.

Gasp retail-row store shuts its doors

Gasp thumb

Mex Cooper A Chapel Street clothing store at the centre of a customer service row that went viral on the internet has shut up shop.

Comments 77

10 questions for ... Melissa Lee

Melissa Lee.

Interview: Max Mason Melissa Lee is co-founder of bespoke online retailer Joe Button.

Insuring yourself online

Got a problem?

Whats Your Problem Q. I'm selling sports equipment to customers around the world, but can't find insurance.

Aussies clean up in global contest

Now that's an Aussie invention.

Valerie Khoo Three Australian businesses have beaten a field of more than 3000 entrants in Shopify’s prestigious Build-A-Business contest.

Comments 1

Blank canvas inspires surprise hit

Kylie Jackson.

Creative Types Kylie Jackson's Etsy site is going great guns. She's selling 10 artworks a day, mostly to Americans, and this January hit a sales peak.

Cut-price deals miss the market

Online shopping.

Nina Hendy AUSTRALIAN brands offering cut-price deals on group buying sites are missing the chance to build customer loyalty, a retail expert has warned.

Will burger mania change group buying?

Whopper.

Larissa Ham In a result that will make dietitians recoil in horror, fast food lovers have snapped up $1.3 million of vouchers in under 48 hours.

Comments 62

Social media: Buying Facebook fans a cheap trick

'Like' us on Facebook

Adam Cooper Every business likes to be liked, but does it count if you're buying your own fan base?

Business builds on the Facebook friendship

Facebook

Anna Spargo-Ryan The widespread use of social media serves as both a challenge and an opportunity to all businesses.