Sales

Business builds on the Facebook friendship

Facebook

Anna Spargo-Ryan The widespread use of social media serves as both a challenge and an opportunity to all businesses.

Regional move a powerful stimulant for coffee roasters

Bill Parianos

Coffee roasters Bill and Lisa Parianos have managed to infuse a slice of Sydney's cafe culture into the regional centre of Orange. And it's paying dividends.

Preferential treatment a click away

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Alexandra Cain You may not have yet heard of s-commerce, but it has gained serious traction in the US.

Daily deals have all the right flavours for wine entrepreneur

Wine

Craig Butt Entrepreneur Andre Eikmeier has plenty of reasons to crack open a bottle of wine and celebrate.

Start-up out to show Wyngle is no wangle

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Christopher Niesche Damien Cantelo is preparing his retail website for launch in the US market with a name change and a push for more investment.

Sisters-in-law find that if the shoe fits, sell it

BUSINESS. Sophie Richmond (left) and Sophie Carnegie, founders of the kids and womens shoe label Walnut Melbourne.
9 May 2012.
Picture by PAUL ROVERE / THE AGE

Miriam Steffens The world's most photographed kid, Suri Cruise, has been spotted wearing them.

10 Questions for ... Marie Enna-Cocciolone

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Marie Enna-Cocciolone left "no room for failure" when she aimed to corner the skin care market with inskincosmedics.

MANAGING

Mate, this is serious business

Apple.

Jo-Anne Hui Some of the world's most successful businesses were launched by two mates with a great idea. Think Steve Jobs and Steve Wozniak at Apple.

New track for daily deals duo

The TuneDay team.

Madeleine Heffernan It's been a busy couple of weeks for the 30-something entrepreneurs behind daily deals site deals.com.au, with the launch of two new businesses in food and music.

Planning

How to write an effective business plan

biz

Christopher Niesche The research and analysis involved in writing a business plan can be more important than the document itself.

FINANCE

Build your brand without breaking the bank

money

Christopher Niesche Six low-cost tips from marketing experts on how to raise your business’ profile.

START-UP

Online selling with a social mission

Rupal.

Alexandra Cain The inspiration for Rupal Ismin's new website came from her Indian grandfather, who despite being so poor he couldn't afford shoes, donated 10 per cent of everything he earned to charity.

START-UP

Pushing the right buttons: new help for start-ups

New help for start-ups.

Alexandra Cain Forget traditional venture capital - a new approach to helping start-ups with potential is emerging.

START-UP TIPS

10 things to consider before ditching your day job

Ditching your day job.

David Wilson Dreaming of throwing in the towel and going it alone? Make sure you've thought of everything.

MARKETING

Red carpet ride: the power of celebrity endorsement

American megastar Oprah Winfrey.

Getting celebrities to wear or recommend your product for free can be a powerful marketing tool. Larissa Ham finds out what it takes to get the big names on board.

Gasp! It's a PR disaster - or is it?

Apparently not so much of a disaster after all.

Max Mason Kim Kardashian's lightning marriage, Gasp Jeans' bitchy email exchange and other so-called PR disasters.

ONLINE SELLING

A rookie's guide to online selling

Childrenswear designer Kate McLean.

Antonia Magee It may seem like an easy ticket to online riches, but the reality of setting up your own internet store is vastly different to what many expect.

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START-UP

Hot or not? Market research tactics that work

Hot or not?

David Wilson So you've had that 'aha!' moment. Here's some tips on finding out whether your inspired idea is as good as you think.

Startup

What's your problem?

Got a problem?

Whats Your Problem Q. I've started an online store. How do I calculate postage costs for different countries?

Winner takes all: the global design race

99 designs chief executive Patrick Llewellyn.

Anneli Knight Crowd-sourcing designs is one way to get your website, logo or business card created on the cheap. But there are downfalls.

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