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Small business

"Millionaires don't have astrologers, billionaires do."

December 6, 2013
Is the future of your business written in the stars?

Is the future of your business written in the stars?

I’m supposed to have been a multi-millionaire by now with a partner and kids and a career as this country’s most influential politician. My readiness for such a prestigious posting was apparently gained over many years of experience as a political adviser to kings and queens – not just years of experience but lifetimes, 14 of them to be precise. 

None of that, of course, is true. But the psychics who channeled those visions at the time seemed incredibly convincing. Now they’re just un-credibly convincing.

So why do some entrepreneurs and corporate types turn to tarot readers, psychics, fortunetellers and other manifestations of the supernatural? You’d hope it’s simply a desire for an intuitive sounding board, a metaphysical second opinion. But it seems as though many seriously consider astrologers to be a substitute for rigorous business analysis.

It’s rumoured, for example, that JP Morgan – the man, not the corporation – was scheduled to be on the Titanic but pulled out at the last minute because his astrologer told him not to board. He listened to her urgings and was grateful to have done so since, unlike others on that vessel, he lived for another year.

His reliance on an astrologer in many areas of business investment is perhaps best demonstrated by his quotation that “millionaires don’t have astrologers; billionaires do”.

Closer to home, I was talking recently with the owner of a mid-sized accounting firm who told me he never makes a major decision without first consulting his “spiritual guide”. She, for example, counseled him against expanding further interstate and advised him to close entirely one of his offices. He dutifully complied and doesn’t at all regret his decision.

Understandably, the guy wants to remain anonymous, conscious of the damage it’d do to his reputation (and perhaps to his business) if he were to ever come out of the closet as a passionate believer.

In the book Signs of Success: the remarkable power of business astrology, Steven Weiss writes that astrologers have made substantial contributions to the business success of luminaries such as Walt Disney, Bill Gates and Oprah Winfrey, and have been indispensable for presidents like Ronald Reagan who is famously said to have been addicted to his personal astrologer’s views.

Weiss explains that business leaders can learn from astrologers because, when they dismiss them, they put themselves “at a disadvantage in understanding international clients and consumers”. 

What he’s suggesting is that in a globalised world where customers can come from anywhere, it’s important to account and cater for people (such as those in India) whose culture is more inclined to believe in this sort of stuff.

So, if you’re thinking of starting a new business, here’s one thing in particular you should keep in mind from an astrological perspective: apparently, dates are crucially important. 

Some astrologers reckon it’s best to launch a new venture on a Wednesday or a Saturday, while others recommend kicking off in concert with a new moon, the upcoming dates of which are January 1 and January 30. The 30th, however, happens to be a Thursday – a clear contradiction there within the profession.

It’s difficult, though, to believe any astrologer is capable of predicting the future. The three I’ve personally consulted have been freakishly accurate at telling me my past and present, with all three describing my life with such clarity and consistency it could not possibly relate to anyone else. (In other words, they’re extremely talented at telling me what I already know.) 

But as for what’s to come? The jury’s still out on that one and, for that reason, it’s somewhat disconcerting for people in business to be relying on them. Nevertheless, I’ll keep waiting for that first million.

Do you believe in astrology? What are your experiences?

twitter Follow James Adonis on Twitter  @jamesadonis

42 comments so far

  • Astrology is an exceptionally powerful business tool. We hired a consultant astrologer a few years ago a we've doubled our profits since then, and also avoided making what would have turned out to be very bad investments. It was largely due to her advice. She can see through the haze that traditional business/financial modelling can't penetrate.

    Commenter
    John
    Location
    Sydney
    Date and time
    December 06, 2013, 2:19PM
    • Show us the proof.The day I see an astrologist win the lotto I will believe.

      Commenter
      Paul
      Location
      N Coast
      Date and time
      December 07, 2013, 7:51AM
    • Whatever John! I can predict the future too, someone will be a millionaire on Tuesday after $50million Ozlotto jackpot!

      Maybe that someone should hired me as an astrologer because i predict he/she will win the jackpot at a chargeable fees of $100 an hour for the next 10 years!

      Commenter
      Gerson
      Location
      Sydney
      Date and time
      December 07, 2013, 7:57PM
    • Complaining that astrology is useless because it can't pick specific lotto numbers is like saying trains are a useless because they can't drop you at specific addresses. Just because something isn't completely specific doesn't mean it's no good. The future isn't completely fixed, so there's no way astrology can nail down the details with infinite precision, but it can get you a long way towards the right answer...

      Commenter
      John
      Location
      Sydney
      Date and time
      December 08, 2013, 1:47PM
    • Astrologists and Economists have a lot in common when forecasting the future. Most will get the future events wrong ie Global Financial Crash with a few predicting the crash but not able to predict the year. If you keep predicting a collapse long enough, history tells us that one year it may come true. In your case John, if you needed an Astrologer to help your business define the business strategy you could have tossed a coin to get a similarly random outcome. No Astrologer can predict the future, either for business or for individuals.

      Commenter
      Quantum of Solace
      Location
      The Real World
      Date and time
      December 09, 2013, 2:17AM
    • "Complaining that astrology is useless because it can't pick specific lotto numbers is like saying trains are a useless because they can't drop you at specific addresses"
      What kind of analogy is that John?

      Well you are talking an engineer (i.e. ME), if i use Astrology, i'll be out of the job, and my job is to bring certainties with scientific method and engineering solutions and in most real life cases they are near certainties. No i haven't screw up yet otherwise i'll be in a cell with Iron bar.

      Those solutions and method with uncertainties, i keep it to myself in private or i'll just have a philosophical rant. And most likely the certainties of my philosophical rant is about as accurate as Astrology and if not better due to my experiences and judgement i learned in engineering!

      If you need direction in Astrology, it just means you're riding on luck in my opinion that's exactly what lotto is about. Which i will be purchased even as an engineer without Astrology because mathematically, not buying a ticket is certainty of winning is ZERO and buying one is a certainty of 1e-8 (roughly 1 in a 100 million), but i have a new way to interpret this mathematically.

      1 in a million / 0 = infinity!!

      It's call maths but pseudo-scientifically Astrology!

      Commenter
      Gerson
      Location
      Sydney
      Date and time
      December 09, 2013, 6:54PM
  • Billionaires also rely on government handouts, tax breaks, etc to horde the wealth. A few smart choices may have helped put them into this position but it is government impotence that keeps them there.

    Commenter
    Tony P
    Location
    Leumeah
    Date and time
    December 06, 2013, 4:12PM
    • Excellent argument. Choosing their parents wisely also helped in the case of many. The are also good arguments to show that if the wealthy pay their tax they work harder to rebuild their wealth and are more productive.

      Commenter
      good logic
      Location
      Date and time
      December 07, 2013, 9:03AM
  • Anybody who wastes time and money 'consulting' astrologers needs their head reading. Astrologers are charlatans.

    If you need advice on anything - consult someone who knows what they're talking about.

    I can't believe this crap is still being peddled.

    Commenter
    Dr Beaker
    Location
    Date and time
    December 06, 2013, 4:19PM
  • It is very easy to be ignorant of things that one does not understand, most probably because of lack of experience, far better to keep an open mind, there a lot of things in this life which are beyond explanation and therefore comprehension! One great man of history, Pythagoras, was much more than a man who worked with mathematics, in fact mathematics was but a very small percentage of his attributes. Pythagoras, said, “Man know thyself and thou shall know the universe and God”. He also said “Your Birthdate sets your Character and your Destiny!

    Commenter
    Cedes
    Location
    Date and time
    December 06, 2013, 5:44PM

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