Small Business


Online serves up profit for Domino's

Domino's Pizza says it will be dishing up more dough over the next year, with full-year profits expected to grow by 15 per cent by June 2013.

The Australia-based pizza maker says the profits are being pushed by soaring digital sales and demand for more shopfronts.

It reported today a 26 per cent rise in full year net profit of $26.9 million for the year to June 30, 2012, up from $21.4 million in the previous year.

Chief executive Don Meij said customers were increasingly warming to buying pizzas online, especially through their smartphones instead of the conventional ways over the phone or in-person.

He said it's expected more than 60 per cent of Domino's overall pizza sales will come via online orders this year.

"We've gone from one per cent of (online sales) in 2005 to 50 per cent today, and 40 per cent of that's through smartphones," Mr Meij said.


"Once (customers) use those digital channels, we find they stick to it because of the convenience."

Domino's says its same store sales will grow by three to five per cent by June 2013, and about 75 new stores will open at the same time as a result of that.

"The whole digital exposure means we're getting more business, and more business means we need more shops to handle all that," Mr Meij said.

"We're getting the pizza kitchens closer to the customer and that means a hotter, fresher pizza and more accessibility with the cost of labour, delivery times, and more efficiency."

Domino's expects new product lines and online offerings will drive its sales this year.

The pizzamaker is to launch a new iPad app that allows customers to 'create' their own pizza before it's handed to them at the door.

"You actually make the pizza with your fingers, so you're actually pulling the topping on the pizza and building it."

"It's the ultimate platform for us, because food is visual, you can taste it with your eyes. It's a really quick app and it's also a bit of fun."

"The whole idea of digital is what can you do online that you can't do offline, well, you can't sit there with a pen and paper and draw a pizza (you want)," he said.

Domino's now sees itself not just as a fast food retailer, but a digital company, Mr Meij said.

"When we look at ourselves, we put our Domino's tile next to an Apple, next to an eBay, next to an Amazon (logo).

"We aspire to other digital retailers and say, well, who has best practices and how do we, in our space, learn and lead?"

Domino's will pay shareholders a full year fully-franked, dividend of 27.1 cents per share, up 23.7 per cent on the dividend paid in the corresponding period last year.

The company's shares rose 25 cents, or 2.66 per cent, to $9.65 today.