Free postcard business Avant Card has been rescued by a Melbourne businessman.
The struggle to measure your marketing is real.
What could a sports star like that do for your brand?
A Geelong store has defended what it calls "a black doll in a Santa suit".
Viral social media posts bring the promise of fame and even fortune to small business owners.
"Most people are after an honest tradesman, and I have nothing to hide."
An Australian entrepreneur wants you to stop calling her, and yourself, a 'girl boss'.
Loan agreements need to be drawn up when shareholders are paid.
Melbourne's oldest magic shop is being forced to transform for the digital age.
Sophisticated online marketing is the key to success.
Hair by Tommy J uses social media to remind customers to come in for a cut, and so much more.
A blog launched in 2009 is about to become a bricks and mortar shopfront in Melbourne.
Here's how you get customers to return and even be passionate advocates for your business.
Local businesses have become creative in winning new customers through this fad.
Half of small businesses are still not using social media.
A quirky point of difference may be a great way to get people through the door, but what next?
As more of us live in apartments, our dogs won't be missing out on the great outdoors.
The 'poorly serviced' rental market has provided an opportunity for two Melbourne women.
Customers love complaining online, but you don't have to take it lying down.
Meet the laptop jockeys making a full-time living from the comfort of their homes.
Nine sure-fire ways to get your mug in print, on radio, TV and online.
They're the new darlings of the marketing world and businesses are clamouring to get them on board.
Thirsty Camel bottle shops have run into trouble over advertising a free bottle of water as a "gourmet supermodel's lunch".
The Advertising Standards Board has upheld complaints against lingerie advertising by Honey Birdette due to suggestions of sexual violence.
"Let's stop being an industry where girls jump out of birthday cakes" says Mumbrella after backlash over M&C Saatchi's party.
Like Nigella Lawson you can benefit if your personal brand becomes your business.
Why having a cult business is the holy grail of business.
The world's best Obama impersonator, chauffeured Tesla rides and a banana split stall were the key elements to this successful business launch.
The advertising watchdog has dismissed complaints an advertisement for ADT Security promotes and trivialises domestic violence.
A historic Australian manufacturer hopes a towel that soaks up two litres of water can help it compete with imported products.