Best not to mix business with work
Illustration: Robin Cowcher
Q. Is there an opportunity to open a distinctive and promising stationary business in my school?
What will be the;
- target market
- State business mission, objective, and goals statement
- How would I serve it differently than current businesses do?
- How would I position my product?
- What sort of marketing mix would I use for my business?
A. Hi, You do not say whether you are a student or a staff member, so I will assume the latter in my response.
I think that selling stationery to your own school would be a difficult proposition both for yourself as well as your relationship with your school and fellow staff. I would be surprised if any principal would enter into an agreement with a staff member to source the school’s stationery requirements, mainly due to conflict of interest considerations.
In developing your business idea, I suggest you consider what is being done badly with the way your school’s stationery supplies are currently being handled. What are the problems? Where are the opportunities to offer new services and products? These problems are likely to be common to many other schools.
When you have done this analysis you will then be in a position to launch a business to supply stationery supplies to schools in general. Furthermore, your knowledge of how schools are organised will enable you to promote your products into schools Australia-wide.
I hope that is helpful and wish you good luck with developing your business.
Please note that this information may be regarded as general advice. Accordingly, you should consider the appropriateness of any advice with regards to your own objectives and financial situation before acting on it.
Guy Ward is a business and engineering consultant and a business mentor with Small Business Mentoring Services. SBMS is a not-for-profit association offering SMEs guidance and advice. www.sbms.org.au
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