I recently started my own communications/public relations consultancy after working in the industry for more than 10 years. Prospective clients often want to see examples of work done by my consultancy and testimonials from other clients. As I don't have any clients yet, I am finding this difficult. I have an extensive portfolio of work and have also won several awards, but all my work has been done as an employee working within an organisation. How can I get around this and establish my consultancy's credibility with potential clients?
If you have done the work with a previous agency, I see no reason why you can't present that work to potential clients under the caveat that the work was done by you at another agency.
I'm sure that many of your prospective clients have heard of you by word of mouth, probably from former clients who are recommending you because you did a great job for them.Remember, your consultancy is your business and while it may be brand new, you have extensive experience in the industry and it sounds like you have several happy clients who would vouch for your work ethic and the results that you have delivered.
My advice would be to contact some of your former clients and ask if they'd be happy to create a written or video testimonial for you. You might ask them if they are comfortable endorsing your new business and next career step.
Any client who has done business with you and is happy with your services will surely be happy to advise others that you're a reliable and well-established business person who delivers results.
Everyone in business has various stages in their career and this is the next step in yours. Be proud of your achievements.
Mark Bouris is executive chairman of wealth management company Yellow Brick Road. His advice here is intended as guidance only.
Email questions for Mark Bouris to Larissa Ham at email@example.com