Alicia Gowans a picture of fitness and fashion

By Chris Dutton
Updated April 23 2018 - 11:06pm, first published July 30 2014 - 6:42pm

It's described as the Super Bowl of women's fitness, a "muscles meets fashion" show in Las Vegas, and Canberra coach Alicia Gowans hopes she can shine with the world's eyes watching. Gowans will leave for the US next week to compete in her first world beauty fitness and fashion show against more than 100 competitors. Gold's Gym ambassador Gowans hopes to be an inspiration for mums around Australia as she juggles motherhood and her fitness career. Gowans won Miss Fitness Australia last year. She competed at events just four months after giving birth to her second child Calla and is ready to take the world by storm. "This competition in Las Vegas is huge, it's muscles meets fashion. It's like the Super Bowl of competitions, streamed live on pay per view on Foxtel. It's Victoria's Secret meets the gym," Gowans said. Calla has been at the gym with Gowans since she was born. "She squats, she's almost two years old and she's close to being able to do push-ups," Gowans said. "She loves it. When I fell pregnant [with Calla], I set myself the goal of competing to keep myself sane during pregnancy and five months later I competed and got a trophy. I was hooked." Gowans coaches 30 girls in Canberra. They hope to compete in shows in September. She has also been working with Christos Kyrgios, the older brother of tennis star Nick and Gold's Gym general manager, to build a coaching group in Canberra. "We're preparing aspiring fitness models in Australia, I work more so with the elite athletes who want to take their conditioning to the next level," Gowans said. Gowans will compete in Las Vegas on August 16-17.

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