Luke Nash, 5, photobombs the launch of the 2013 season of women's sport. Photo: Jay Cronan
They compete for sponsorship dollars and bums on seats, but Canberra's premier female teams will officially join forces this season to cement their dominance of the summer sports scene.
Basketball's Canberra Capitals, volleyball's Canberra Heat, cricket's ACT Meteors and soccer's Canberra United are all pushing to enhance the city's reputation as Australia's home of women's sport.
The quartet will offer a free pass for children, most likely to matches in November.
Capitals coach Carrie Graf, a long-time campaigner for female sport to become professional, said strength in numbers would further that goal.
''There's always been a supportiveness from all the clubs, but at the same time we're in a sporting market and it's silly to say we're not competing for sponsors and media space,'' Graf said.
''We're talking about a more strategic approach in the way we do it.
''We hear a lot when people come to a game for the first time they love it. Each sport provides something different.''
It shapes as a season of redemption after all four sides missed the finals in their respective national competitions last year.
The seven-time champion Capitals were playoff spectators for the second straight campaign, while Canberra United finished fifth after winning the 2011-12 W-League title undefeated.
''We had a fantastic year a couple of years ago and that would have increased the expectations,'' said Canberra United midfielder Sally Shipard.
''I think we were probably a little overwhelmed.''
Meteors batsman Kris Britt said the team was seeking to return to the finals in both the Twenty20 and 50-over formats.
''We've had a huge culture change the last six months and got some young girls in the mix now who are keeping us older ones on our toes,'' Britt said.
''We had a big review of the last season and the first four years of the Meteors programs, and there's a few off-field things we can change.''
Volleyball's Heat have struggled for exposure, but skipper Kylie Granter hopes the partnership will fix that.
''We hadn't been achieving the results to warrant the exposure, but we've got some US imports and the junior girls coming through the ranks are giving us a better foundation,'' she said.