It's confident, bold and ready - the CBR Brave has emerged from the ashes of the Canberra Knights to continue the city's legacy in the Australian Ice Hockey League.
The Brave is ''90 per cent locked in'' to adopting traditional ACT colours navy blue and yellow and will play out of the Phillip Swimming and Ice Skating Centre after receiving a provisional licence from the AIHL for this season.
Brave officials believe they can turn a profit this season following encouraging interest from sponsors, more than $27,000 of donations and soon-to-be released memberships.
Allinsure director Peter Chamberlain and Jamie Wilson, owner-director of advertising agency Coordinate, are in charge of running the club after getting in touch with former Knights captain Mark Rummukainen.
Chamberlain has had 15 years experience as an umpire with AFL Canberra and has had links with Softball ACT, while Wilson's company was behind the CBR Canberra marketing campaign launched last year.
Wilson said the considerable public interest in reviving a Canberra men's ice-hockey team since the demise of the Knights had shown the city was capable of sustaining the Brave.
''Clearly there's an appetite in Canberra for sport and for this team,'' Wilson said.
''I think there's enough passionate Canberrans who want to see national sporting teams in this market … If we can bring the entertainment value to the game and engage the community, then I think this will be a team that will be around for a long time.''
The Brave has signed up four game-day sponsors, is in discussions with three organisations in regards to naming-rights sponsorship and will also receive $29,000 in ACT government funding for national sporting teams.
Adopting the CBR brand instead of having Canberra in the team's title is sure to divide opinion.
Rummukainen said he would have liked to have asked the public to vote on a new name, but it wasn't feasible given there is just more than a month to go before the season starts.
''We're over the moon, we got the call from the league and we're all shaking,'' Rummukainen said.
''We would have liked to have gone to the public on the name, but with time constraints we couldn't do that.
''The league said we could have had six imports if we couldn't field a strong team, but with the proposal we put forward the league feels we'll be competitive and we feel the same way.''
ACT Sports Minister Andrew Barr said having the CBR name would further promote Canberra to the rest of the country.
''We welcome the Brave adopting CBR into their name,'' Barr said.
''At its core, the brand project was designed for the Canberra community, and it's great to see it being embraced by different partners like the Brave.
''Canberra's ice-hockey fans are renowned for their passionate support, and I urge Canberrans to get behind the new team to ensure its viability.''
The Brave open its season at home against the Newcastle North Stars on April 12.