Steve Smith during day two of the 3rd Investec Ashes Test match between England and Australia. Photo: Getty Images
The British will invade Australia once again this summer, with Cricket Australia officials predicting up to 50,000 overseas arrivals for the 2013-14 Ashes series.
Following the successes of the British and Irish Lions rugby tour and the pre-season friendlies of English football powerhouses Manchester United and Liverpool, Anglo-Australian contests will extend into the summer in the back-to-back Ashes series.
Days one, two and three of the Perth, Adelaide and Sydney Tests exhausted their public ticket allocations within days, and day one of the series in Brisbane is set to follow suit.
Over 330,000 tickets have been sold across the five Test-match venues so far. The first day of the Boxing Day Test match in Melbourne has predictably been the most popular day, with 46,784 fans seeking tickets.
The 2006-07 Ashes campaign injected $317 million into the Australian economy, and officials are hoping for an even greater financial boon this time around.
''Our focus is on putting on a great series of matches for the fans, and there's a range of benefits that flow from that,'' Cricket Australia spokesman Matthew Slade said.
More than 7000 tour packages have been booked through Cricket Australia's travel arm. The organisation expects to sell at least another 1000 packages before the series begins in Brisbane on November 21.
Some 30,000 Brits made the long trip south for the Lions tour, pouring an estimated $137 million into Australian coffers, while visits by Manchester United and Liverpool added an extra $16 million and $10 million into the economies of NSW and Victoria respectively.
Tourism Australia managing director Andrew McEvoy said: ''Major events likes the Ashes always go well and have a really positive impact for the tourism sector.''