West Indies cricketer Chris Gayle's indecent proposal to Mel McLaughlin was wrong. But let's use the opportunity to have a discussion rather than sharpen the pitchforks.
Chris Gayle interview: sexist or flirty?
Cricketer Chris Gayle has copped criticism for hitting on a female sports reporter. But what was the reaction when tennis star Maria Sharapova did the same?
When Gayle asked Australian reporter Mel McLaughlin out during a live sideline interview in Melbourne on Monday night, he overstepped the mark.
To make matters worse, the 36-year-old batsman seemed to take amusement from McLaughlin's discomfort and pushed on with his misplaced courtship by adding, "don't blush, baby".
On the surface, what he did was unprofessional and inappropriate - but there's more to it.
No person, should ever be made to feel uncomfortable or treated differently because of their gender.
Things were made worse because McLaughlin was at work and of course the interview was being broadcast live to an international audience.
While some see the comments as harmless cheekiness, others are condemning Gayle's actions as overtly sexist and degrading.
Chris Gayle's interview fail
West Indian cricketer Chris Gayle has been slammed for making 'inappropriate' comments during an interview with Network Ten journalist Mel McLaughlin.
We've already agreed what he did was wrong and it isn't the first time he's done something sexist - for reference, he had a strip club installed in his house - but it's fair to say he's far from the world's worst man.
Gayle's comments need to be put into perspective and used to spark a meaningful discussion. He should be made an example of but condemning one man isn't going to fix this culture.
It's also important to establish whether there's a difference between harmless flirting and sexist behaviour, and if so where that line is drawn.
When tennis superstar Maria Sharapova (who is in a relationship) flirted with an Aussie reporter during a press conference at last year's Australian Open, it was seen as a bit of fun and no one seemed offended.
While Sharapova was in a position of power, her comments came across as complimentary and light-hearted, rather than threatening.
When she commented on how she admired Aussie journalist Lauchlan Wills' "form", Wills chuckled and returned the compliment - he was not uncomfortable or embarrassed.
The head honchos in sport, and in some workplaces around the world, need to be asking how to get rid of demeaning, macho behaviour that has somehow hung around, despite numerous advances in women's rights and equal opportunity in employment.
As a female reporter, I'm no stranger to being called "love" or "honey" during a discussion or interview with a man.
I ignore it as best I can and carry on - setting them straight isn't worth ruining the professional relationship - but on the inside my independent self rages.
Chances are these men don't even realise what they're doing is wrong.
I'm not saying this is on the same scale as what McLaughlin endured, but I bet she was struggling with the same internal dilemma - professionalism or feminism?
No doubt, McLaughlin's been met with borderline sexist and inappropriate remarks before, considering her line of work.
Unfortunately, a culture that leads to incidents like this one is partly to blame for women shying away from careers in male-dominated professions.
Maybe Gayle's comments are a blessing in disguise, maybe it takes an indecent proposal to get people to start changing behaviour.