JavaScript disabled. Please enable JavaScript to use My News, My Clippings, My Comments and user settings.

If you have trouble accessing our login form below, you can go to our login page.

If you have trouble accessing our login form below, you can go to our login page.

A bloody good day: Lowy ecstatic with landmark deal

Date

Sebastian Hassett

Video settings

Please Log in to update your video settings

Video will begin in 5 seconds.

Video settings

Please Log in to update your video settings

FFA announces $160m TV deal

Football writer Michael Lynch dissects the FFA's TV rights deal, a split between Fox Sports and SBS over the next four years.

PT0M0S 620 349

THERE were no surprises when Football Federation Australia announced its four-year, $160 million television deal yesterday, but that didn't stop the game's chiefs from proclaiming it a landmark moment.

Almost all the details were known well before the announcement and, in truth, the figures were agreed several months beforehand.

Only a combination of late fine-tuning and some minor haggling meant that it dragged on until now.

Winners are grinners ... FFA chairman Frank Lowy can't disguise his delight.

Winners are grinners ... FFA chairman Frank Lowy can't disguise his delight. Photo: Brendan Esposito

That wait aside, all the parties looked rapt at the announcement at FFA's Sydney headquarters. Fox Sports chief executive Patrick Delaney confidently predicted that the investment would be great value for money. SBS's managing director Michael Ebeid hailed football's return to its ''spiritual home'' after a decade-long absence.

However, the FFA chairman Frank Lowy was perhaps the most pleased, saying it was a ''bloody good day'' after some lean years at the helm.

''I'm happy, let's put it that way,'' Lowy said. ''Of course you would like to have more, but I think we are very happy with it.

''The average yearly licence fee is double the annual fee for the existing broadcasting arrangement. This is great news for Australian football.''

The FFA's newly appointed chief executive David Gallop was bullish about what the agreement meant for the game. ''The former sleeping giant of Australian sport is awake,'' he said. ''He's out of bed, he's in the street and now has some cash in his pockets.''

Delaney said negotiations were frequently quite tense before the deal was done.

''Rest assured, they've got every cent we're able to provide,'' he said. ''But we do that willingly. The FFA has been very open with us in the way the money has been spent. It's good. It's an investment in the future, and, gee, it's an entertaining investment.''

Australian football's most iconic television figure, SBS presenter Les Murray, said the arrangement ''may just be a three-way marriage made in heaven''.

''SBS also has form in living happily with a pay-TV partner. This was the case when both SBS and Fox Sports broadcast the English Premier League through three rights contracts from the mid-1990s to the mid-2000s,'' he said. ''This happy symbiosis can now resume, and is bound to bring enormous benefits to the league and the game.''

Lowy was initially reluctant to expand on what the new deal meant for A-League players, only saying ''existing salary cap arrangements will not change'', before expanding in a supplied statement.

''The players deserve whatever they can get. They are working very hard; they do a good job. But as I understand, the current average salary is about $110,000.

''I don't think that will increase greatly. What we have to do first is make the clubs sustainable. Without the clubs, there is no football. They [players] have to do their own jobs, and they are doing very well now.

''They have to do [their] job, and not to try to gouge more from here and there, because there is no gouging around. There's not enough money for that.''

Professional Footballers Australia welcomed the deal but let it be known that they felt it was largely attributable to improving playing standards.

''There is little doubt, however, that the players, through the quality of their performances, have contributed significantly to this outcome,'' the PFA's chief executive Nick Holland said. ''Critically, we must continue to invest in the development and support of our players if we are to be competitive in a domestic, regional and international sense''.

A-League club owners welcomed the television deal with the hope that it would end some tough financial days. ''It must be remembered that most, if not all, of the A-League clubs have recorded significant losses in recent years, so these arrangements will enable the clubs to reverse that situation somewhat and hopefully generate profits, which can be reinvested back into the game, which is important for the long-term viability of the clubs and the league,'' Perth Glory's owner Tony Sage said.

Central Coast Mariners chairman Peter Turnbull said the ''expectation is that the new TV contract will cover 100 per cent of the salary cap'' and that such an deal should ''go some way to alleviating the financial losses incurred by club owners since the establishment of the A-League''.

Related Coverage

Hyundai A-League 2015-16

Round 1
Thu, 08 OctTimes shown AEDT
WSW 1vs BRI 3 Stats
Fri, 09 OctTimes shown AEDT
ADE 0vs VIC 0 Stats
Sat, 10 OctTimes shown AEDT
CCM 3vs PER 2 Stats
SYD 1vs MCY 1 Stats
Sun, 11 OctTimes shown AEDT
WEL 1vs NEW 2 Stats
View All Fixtures
Round 2
Fri, 16 OctTimes shown AEDT
ADE 1vs WSW 1 Stats
Sat, 17 OctTimes shown AEDT
NEW 0vs SYD 1 Stats
VIC 3vs MCY 2 Stats
Sun, 18 OctTimes shown AEDT
BRI 2vs CCM 1 Stats
PER 1vs WEL 2 Stats
View All Fixtures
Round 3
Fri, 23 OctTimes shown AEDT
NEW 1vs VIC 0 Stats
Sat, 24 OctTimes shown AEDT
WEL 3vs BRI 2 Stats
SYD 1vs WSW 0 Stats
Sun, 25 OctTimes shown AEDT
MCY 3vs CCM 1 Stats
PER 3vs ADE 1 Stats
View All Fixtures
Round 4
Fri, 30 OctTimes shown AEDT
MCY 2vs NEW 3 Stats
Sat, 31 OctTimes shown AEDT
CCM 1vs SYD 3 Stats
BRI 3vs ADE 0 Stats
Sun, 01 NovTimes shown AEDT
WSW 1vs PER 0 Stats
Mon, 02 NovTimes shown AEDT
VIC 3vs WEL 0 Stats
View All Fixtures
Round 5
Thu, 05 NovTimes shown AEDT
ADE 2vs MCY 4 Stats
Fri, 06 NovTimes shown AEDT
SYD 0vs BRI 0 Stats
Sat, 07 NovTimes shown AEDT
NEW 1vs WSW 2 Stats
Sun, 08 NovTimes shown AEDT
CCM 1vs WEL 1 Stats
Wed, 16 DecTimes shown AEDT
PER 1vs VIC 0 Stats
View All Fixtures
Round 6
Fri, 13 NovTimes shown AEDT
WEL 4vs ADE 2 Stats
MCY 0vs WSW 3 Stats
Sat, 14 NovTimes shown AEDT
NEW 1vs CCM 1 Stats
SYD 2vs VIC 4 Stats
Sun, 15 NovTimes shown AEDT
BRI 1vs PER 0 Stats
View All Fixtures
Round 7
Thu, 19 NovTimes shown AEDT
VIC 2vs CCM 1 Stats
Fri, 20 NovTimes shown AEDT
BRI 1vs MCY 1 Stats
Sat, 21 NovTimes shown AEDT
WSW 2vs WEL 1 Stats
PER 0vs SYD 0 Stats
Sun, 22 NovTimes shown AEDT
ADE 0vs NEW 0 Stats
View All Fixtures
Round 8
Thu, 26 NovTimes shown AEDT
SYD 0vs WEL 0 Stats
Fri, 27 NovTimes shown AEDT
MCY 5vs PER 1 Stats
Sat, 28 NovTimes shown AEDT
NEW 1vs BRI 1 Stats
VIC 2vs ADE 1 Stats
Sun, 29 NovTimes shown AEDT
CCM 0vs WSW 2 Stats
View All Fixtures
Round 9
Thu, 03 DecTimes shown AEDT
CCM 1vs MCY 5 Stats
Fri, 04 DecTimes shown AEDT
SYD 1vs NEW 0 Stats
Sat, 05 DecTimes shown AEDT
WEL 2vs VIC 0 Stats
WSW 2vs BRI 1 Stats
Sun, 06 DecTimes shown AEDT
ADE 1vs PER 0 Stats
View All Fixtures
Round 10
Fri, 11 DecTimes shown AEDT
ADE 2vs SYD 1 Stats
Sat, 12 DecTimes shown AEDT
BRI 2vs WEL 1 Stats
WSW 2vs VIC 0 Stats
PER 2vs CCM 1 Stats
Sun, 13 DecTimes shown AEDT
NEW 0vs MCY 4 Stats
View All Fixtures
Round 11
Fri, 18 DecTimes shown AEDT
NEW 0vs ADE 0 Stats
Sat, 19 DecTimes shown AEDT
WEL 1vs SYD 1 Stats
MCY 2vs VIC 1 Stats
PER 2vs WSW 2 Stats
Sun, 20 DecTimes shown AEDT
CCM 0vs BRI 1 Stats
View All Fixtures
Round 12
Thu, 24 DecTimes shown AEDT
WSW 2vs NEW 0 Stats
Sat, 26 DecTimes shown AEDT
ADE 3vs WEL 0 Stats
SYD 4vs CCM 1 Stats
Sun, 27 DecTimes shown AEDT
VIC 1vs PER 1 Stats
BRI 3vs MCY 1 Stats
View All Fixtures
Round 13
Thu, 31 DecTimes shown AEDT
CCM 3vs WEL 1 Stats
Fri, 01 JanTimes shown AEDT
WSW 0vs ADE 0 Stats
Sat, 02 JanTimes shown AEDT
BRI 2vs PER 1 Stats
MCY 2vs SYD 2 Stats
Sun, 03 JanTimes shown AEDT
NEW 0vs VIC 1 Stats
View All Fixtures
Round 14
Fri, 08 JanTimes shown AEDT
CCM 3vs VIC 3 Stats
Sat, 09 JanTimes shown AEDT
SYD 2vs NEW 0 Stats
MCY 3vs WSW 2 Stats
PER 1vs ADE 3 Stats
Sun, 10 JanTimes shown AEDT
WEL 0vs BRI 0 Stats
View All Fixtures
Round 15
Fri, 15 JanTimes shown AEDT
VIC 4vs BRI 0 Stats
Sat, 16 JanTimes shown AEDT
ADE 3vs CCM 1 Stats
WSW 1vs SYD 2 Stats
PER 2vs MCY 2 Stats
Sun, 17 JanTimes shown AEDT
NEW 3vs WEL 1 Stats
View All Fixtures
Round 16
Fri, 22 JanTimes shown AEDT
BRI 1vs ADE 4 Stats
Sat, 23 JanTimes shown AEDT
CCM 1vs WSW 2 Stats
Sun, 24 JanTimes shown AEDT
NEW 1vs PER 6 Stats
Mon, 25 JanTimes shown AEDT
MCY 3vs WEL 1 Stats
Tue, 26 JanTimes shown AEDT
VIC 1vs SYD 0 Stats
View All Fixtures
Round 17
Fri, 29 JanTimes shown AEDT
WSW 4vs MCY 3 Stats
Sat, 30 JanTimes shown AEDT
WEL 1vs CCM 3 Stats
SYD 1vs BRI 3 Stats
PER 3vs VIC 2 Stats
Sun, 31 JanTimes shown AEDT
ADE 1vs NEW 0 Stats
View All Fixtures
Round 18
Fri, 05 FebTimes shown AEDT
ADE 2vs SYD 2 Stats
Sat, 06 FebTimes shown AEDT
BRI 4vs CCM 0 Stats
VIC 1vs WSW 1 Stats
Sun, 07 FebTimes shown AEDT
WEL 0vs PER 1 Stats
NEW 2vs MCY 1 Stats
View All Fixtures
Round 19
Fri, 12 FebTimes shown AEDT
BRI 2vs NEW 2 Stats
Sat, 13 FebTimes shown AEDT
SYD vs PER 17:15Allianz Stadium
MCY vs VIC 19:30AAMI Park
Sun, 14 FebTimes shown AEDT
CCM vs ADE 15:00Central Coast Stadium
WSW vs WEL 17:00Pirtek Stadium
View All Fixtures
Round 20
Fri, 19 FebTimes shown AEDT
VIC vs ADE 19:40AAMI Park
Sat, 20 FebTimes shown AEDT
NEW vs WEL 17:15Hunter Stadium
SYD vs WSW 19:30Allianz Stadium
PER vs BRI 21:40nib Stadium
Sun, 21 FebTimes shown AEDT
MCY vs CCM 17:00AAMI Park
View All Fixtures
Round 21
Fri, 26 FebTimes shown AEDT
WEL vs MCY 17:30Westpac Stadium
WSW vs PER 19:40Pirtek Stadium
Sat, 27 FebTimes shown AEDT
ADE vs BRI 17:15Coopers Stadium
VIC vs SYD 19:30AAMI Park
Sun, 28 FebTimes shown AEDT
CCM vs NEW 17:00Central Coast Stadium
View All Fixtures
Round 22
Fri, 04 MarTimes shown AEDT
BRI vs WSW 20:00Suncorp Stadium
Sat, 05 MarTimes shown AEDT
WEL vs ADE 17:15Westpac Stadium
MCY vs SYD 19:30AAMI Park
Sun, 06 MarTimes shown AEDT
CCM vs VIC 17:00Central Coast Stadium
Mon, 07 MarTimes shown AEDT
PER vs NEW 20:00nib Stadium
View All Fixtures
Round 23
Fri, 11 MarTimes shown AEDT
ADE vs MCY 19:40Coopers Stadium
Sat, 12 MarTimes shown AEDT
SYD vs WEL 17:15Allianz Stadium
BRI vs VIC 19:30Suncorp Stadium
PER vs CCM 21:40nib Stadium
Sun, 13 MarTimes shown AEDT
NEW vs WSW 17:00Hunter Stadium
View All Fixtures
Round 24
Fri, 18 MarTimes shown AEDT
MCY vs BRI 19:40AAMI Park
Sat, 19 MarTimes shown AEDT
CCM vs SYD 17:15Central Coast Stadium
WSW vs ADE 19:30Pirtek Stadium
Sun, 20 MarTimes shown AEDT
WEL vs PER 15:00Westpac Stadium
VIC vs NEW 17:00AAMI Park
View All Fixtures
Round 25
Fri, 25 MarTimes shown AEDT
VIC vs WSW 19:40AAMI Park
Sat, 26 MarTimes shown AEDT
NEW vs PER 17:15Hunter Stadium
BRI vs SYD 19:30Suncorp Stadium
Sun, 27 MarTimes shown AEDT
ADE vs CCM 17:00Coopers Stadium
Mon, 28 MarTimes shown AEDT
MCY vs WEL 19:30AAMI Park
View All Fixtures
Round 26
Fri, 01 AprTimes shown AEDT
WSW vs CCM 19:40Pirtek Stadium
Sat, 02 AprTimes shown AEDT
WEL vs VIC 17:15Westpac Stadium
SYD vs ADE 19:30Allianz Stadium
Sun, 03 AprTimes shown AEST
BRI vs NEW 17:00Suncorp Stadium
PER vs MCY 19:00nib Stadium
View All Fixtures
Round 27
Fri, 08 AprTimes shown AEST
MCY vs ADE 19:40AAMI Park
Sat, 09 AprTimes shown AEST
CCM vs NEW 17:15Central Coast Stadium
VIC vs BRI 19:30AAMI Park
Sun, 10 AprTimes shown AEST
WEL vs WSW 15:00Westpac Stadium
SYD vs PER 17:00Allianz Stadium
View All Fixtures
Hyundai A-League 2015-16
Overall standings
Team P W L +/- Pts
Brisbane Roar FC 19 10 4 9 35
Western Sydney Wanderers FC 18 10 4 10 34
Melbourne City FC 18 8 6 11 28
Melbourne Victory 18 8 6 6 28
Sydney FC 18 7 4 5 28
Adelaide United 18 7 5 3 27
Perth Glory 18 6 8 -1 22
Newcastle Jets 19 5 9 -12 20
View all
 

HuffPost Australia

Featured advertisers