JavaScript disabled. Please enable JavaScript to use My News, My Clippings, My Comments and user settings.

If you have trouble accessing our login form below, you can go to our login page.

If you have trouble accessing our login form below, you can go to our login page.

Becks brings sex appeal, but substance is key

FOOTBALL Federation Australia's new $160 million media rights deal might be the most significant moment for the game since John Aloisi knocked in that celebrated penalty at ANZ Stadium. The A-League still needs more, or at least some, clubs to turn a profit. But the competition is off the financial canvas and ready to start throwing a few punches.

But we live in a world where the fragrance an athlete puts on the department store shelves seems more significant than the one he emits after 90 minutes on the park. So it is the possible appearance of David Beckham with an A-League club, rather than the media deal, that has everyone talking.

Everyone except Beckham, who could not have seemed more surprised about a potential move to Australia had he been told his wife had won the Nobel Prize for physics. This cluelessness surprised everyone except the New Zealand Prime Minister, and caused some anxious moments for FFA officials who, for a few awkward hours, wondered if they had been sold a pup.

But some reassurance from the FFA's industrious go-between at the weekend, and Beckham's announcement on Tuesday that he would quit the LA Galaxy after the MLS final on December 1, have intensified the belief the world's most prominent soccer label could be attached to an A-League shirt.

For the sceptics - hands up here - the possibility Beckham could swap Hollywood for Villawood raises some awkward questions. First, it provides a reminder of the game's long-term addiction to the quick fix. The superstar saviour or, in the case of the failed World Cup bid, the far-fetched notion that putting a toe in FIFA's shark-infested waters would provide the impetus required to exploit soccer's latent potential.

In Beckham's case, the (red) devil in the detail was whether the 10-game guest appearance initially floated by his management would be more beneficial to Beckham Inc than the A-League. Comparisons with Alessandro Del Piero's very positive impact on Sydney FC's attendances and membership are apt. But Del Piero's two-year commitment creates a far greater chance he will leave a permanent legacy, not merely attract daytrippers who identify more with Beckham's celebrity than his killer right foot.

Harry Kewell's deal with Melbourne Victory started with the best of intentions. But as Kewell and his wife Sheree embedded themselves with Melbourne society B-listers, and put their affairs in the hands of a celebrity agent, the title ''marquee player'' referred more to the tents where he spent the spring carnival than his value on the pitch.

But as A-League clubs lined up for a crack at Beckham, the still unconfirmed possibility he could be available for more than just a 10-game guest stint made his signature far more valuable. LA Galaxy has progressed from being Beckham's club, to merely the club where Beckham plays. A longer commitment would significantly improve the chances of Beckham improving the value of an A-League franchise, and the A-League itself.

Importantly, the FFA will not dip significantly into its own pockets to pay for Beckham. Despite driving the Beckham deal, it would be up to his club of choice to find most of the cash. A compelling incentive to make the deal work.

Meanwhile, chairman Frank Lowy's statements on the FFA website after the media rights agreement was signed were encouraging. He made it clear the deal was about consolidating, even protecting, that to which the A-League had clung during the first seven years. You will have to wait for the trimmings such as further expansion and cup competitions.

From a viewer's perspective, it will be interesting to see whether SBS provides a distinctive production to Fox Sports' excellent coverage. If a pay-TV coverage has limited the A-League's reach, there is a real energy and enthusiasm about the way it presents the game. SBS has always been far more reverential.

Such a distinctive choice is the substance of a pleasant conversation for fans of a league that has been given a chance to create a business model that matches its ambition. And that remains far more significant than whether or not Becks and Posh are up for a barbie at Singo's beach house.

Hyundai A - 2014-15 - All Rounds

Round 1
Fri, 10 OctTimes shown AEDT
VIC 4vs WSW 1 Stats
Sat, 11 OctTimes shown AEDT
CCM 1vs NEW 0 Stats
SYD 1vs MCY 1 Stats
Sun, 12 OctTimes shown AEDT
WEL 1vs PER 2 Stats
BRI 1vs ADE 2 Stats
View All Fixtures
Round 2
Fri, 17 OctTimes shown AEDT
ADE 1vs VIC 1 Stats
Sat, 18 OctTimes shown AEDT
CCM 1vs WEL 2 Stats
SYD 3vs WSW 2 Stats
Sun, 19 OctTimes shown AEDT
MCY 1vs NEW 1 Stats
PER 3vs BRI 2 Stats
View All Fixtures
Round 3
Fri, 24 OctTimes shown AEDT
BRI 0vs SYD 2 Stats
Sat, 25 OctTimes shown AEDT
VIC 5vs MCY 2 Stats
Sun, 26 OctTimes shown AEDT
WEL 4vs NEW 1 Stats
ADE 2vs PER 0 Stats
Wed, 19 NovTimes shown AEDT
WSW 0vs CCM 0 Stats
View All Fixtures
Round 4
Fri, 31 OctTimes shown AEDT
MCY 1vs ADE 2 Stats
Sat, 01 NovTimes shown AEDT
PER 2vs NEW 1 Stats
Sun, 02 NovTimes shown AEDT
SYD 2vs CCM 0 Stats
Mon, 03 NovTimes shown AEDT
VIC 2vs WEL 0 Stats
Wed, 03 DecTimes shown AEDT
WSW 0vs BRI 1 Stats
View All Fixtures
Round 5
Fri, 07 NovTimes shown AEDT
WEL 1vs WSW 0 Stats
ADE 0vs SYD 0 Stats
Sat, 08 NovTimes shown AEDT
NEW 2vs VIC 2 Stats
BRI 1vs MCY 3 Stats
Sun, 09 NovTimes shown AEDT
CCM 0vs PER 1 Stats
View All Fixtures
Round 6
Fri, 14 NovTimes shown AEDT
NEW 0vs BRI 4 Stats
Sat, 15 NovTimes shown AEDT
ADE 2vs WEL 1 Stats
SYD 0vs VIC 0 Stats
PER 2vs WSW 1 Stats
Sun, 16 NovTimes shown AEDT
MCY 2vs CCM 2 Stats
View All Fixtures
Round 7
Fri, 21 NovTimes shown AEDT
VIC 1vs BRI 0 Stats
PER 2vs WEL 1 Stats
Sat, 22 NovTimes shown AEDT
WSW 1vs NEW 1 Stats
MCY 1vs SYD 2 Stats
Sun, 23 NovTimes shown AEDT
CCM 0vs ADE 2 Stats
View All Fixtures
Round 8
Fri, 28 NovTimes shown AEDT
VIC 3vs ADE 2 Stats
Sat, 29 NovTimes shown AEDT
BRI 1vs PER 1 Stats
WSW 1vs SYD 1 Stats
Sun, 30 NovTimes shown AEDT
WEL 5vs MCY 1 Stats
NEW 1vs CCM 1 Stats
View All Fixtures
Round 9
Thu, 04 DecTimes shown AEDT
SYD 1vs PER 2 Stats
Fri, 05 DecTimes shown AEDT
CCM 0vs VIC 3 Stats
Sat, 06 DecTimes shown AEDT
NEW 1vs WEL 3 Stats
ADE 2vs WSW 0 Stats
Sun, 07 DecTimes shown AEDT
MCY 1vs BRI 0 Stats
View All Fixtures
Round 10
Fri, 12 DecTimes shown AEDT
ADE 0vs BRI 1 Stats
PER 2vs NEW 0 Stats
Sat, 13 DecTimes shown AEDT
WEL 1vs CCM 1 Stats
VIC 3vs SYD 3 Stats
Wed, 11 MarTimes shown AEDT
WSW 3vs MCY 2 Stats
View All Fixtures
Round 11
Fri, 19 DecTimes shown AEDT
NEW 2vs ADE 1 Stats
Sat, 20 DecTimes shown AEDT
MCY 1vs VIC 0 Stats
PER 4vs CCM 1 Stats
Sun, 21 DecTimes shown AEDT
SYD 0vs WEL 2 Stats
Wed, 25 MarTimes shown AEDT
BRI 1vs WSW 4 Stats
View All Fixtures
Round 12
Fri, 26 DecTimes shown AEDT
MCY 1vs PER 1 Stats
SYD 0vs ADE 3 Stats
Sat, 27 DecTimes shown AEDT
CCM 3vs BRI 3 Stats
VIC 1vs NEW 0 Stats
Sun, 28 DecTimes shown AEDT
WEL 1vs WSW 0 Stats
View All Fixtures
Round 13
Tue, 30 DecTimes shown AEDT
NEW 2vs MCY 5 Stats
BRI 0vs SYD 0 Stats
Wed, 31 DecTimes shown AEDT
ADE 1vs WEL 3 Stats
Thu, 01 JanTimes shown AEDT
WSW 0vs CCM 0 Stats
Fri, 02 JanTimes shown AEDT
VIC 1vs PER 2 Stats
View All Fixtures
Round 14
Sat, 03 JanTimes shown AEDT
SYD 0vs NEW 0 Stats
Sun, 04 JanTimes shown AEDT
WEL 3vs BRI 0 Stats
CCM 2vs MCY 0 Stats
Mon, 05 JanTimes shown AEDT
PER 1vs ADE 2 Stats
Tue, 06 JanTimes shown AEDT
WSW 1vs VIC 2 Stats
View All Fixtures
Round 15
Sat, 24 JanTimes shown AEDT
ADE 7vs NEW 0 Stats
CCM 1vs SYD 5 Stats
Sun, 25 JanTimes shown AEDT
PER 3vs VIC 3 Stats
Sun, 01 FebTimes shown AEDT
MCY 2vs WSW 1 Stats
Mon, 02 FebTimes shown AEDT
BRI 3vs WEL 2 Stats
View All Fixtures
Round 16
Fri, 06 FebTimes shown AEDT
NEW 1vs BRI 2 Stats
Sat, 07 FebTimes shown AEDT
CCM 2vs ADE 1 Stats
VIC 3vs MCY 0 Stats
PER 1vs SYD 3 Stats
Sun, 08 FebTimes shown AEDT
WSW 2vs WEL 0 Stats
View All Fixtures
Round 17
Fri, 13 FebTimes shown AEDT
CCM 0vs BRI 2 Stats
Sat, 14 FebTimes shown AEDT
WEL 0vs MCY 0 Stats
NEW 1vs WSW 1 Stats
SYD 3vs VIC 3 Stats
Sun, 15 FebTimes shown AEDT
ADE 1vs PER 1 Stats
View All Fixtures
Round 18
Sat, 21 FebTimes shown AEDT
SYD 4vs CCM 2 Stats
ADE 2vs WSW 1 Stats
Sun, 22 FebTimes shown AEDT
WEL 2vs NEW 2 Stats
MCY 0vs PER 0 Stats
Wed, 15 AprTimes shown AEST
BRI 1vs VIC 2 Stats
View All Fixtures
Round 19
Fri, 27 FebTimes shown AEDT
MCY 3vs ADE 1 Stats
Sat, 28 FebTimes shown AEDT
NEW 0vs CCM 0 Stats
WSW 3vs SYD 4 Stats
PER 2vs BRI 2 Stats
Sun, 01 MarTimes shown AEDT
VIC 2vs WEL 3 Stats
View All Fixtures
Round 20
Fri, 06 MarTimes shown AEDT
NEW 0vs SYD 1 Stats
Sat, 07 MarTimes shown AEDT
WEL 2vs ADE 0 Stats
VIC 1vs PER 1 Stats
Sun, 08 MarTimes shown AEDT
CCM 1vs MCY 0 Stats
BRI 1vs WSW 0 Stats
View All Fixtures
Round 21
Thu, 12 MarTimes shown AEDT
ADE 2vs CCM 1 Stats
Fri, 13 MarTimes shown AEDT
WSW 0vs VIC 3 Stats
Sat, 14 MarTimes shown AEDT
MCY 4vs NEW 0 Stats
PER 1vs WEL 2 Stats
Sun, 15 MarTimes shown AEDT
SYD 5vs BRI 4 Stats
View All Fixtures
Round 22
Fri, 20 MarTimes shown AEDT
SYD 0vs MCY 1 Stats
Sat, 21 MarTimes shown AEDT
WSW 1vs NEW 2 Stats
ADE 2vs VIC 2 Stats
Sun, 22 MarTimes shown AEDT
CCM 1vs PER 1 Stats
BRI 1vs WEL 2 Stats
View All Fixtures
Round 23
Fri, 27 MarTimes shown AEDT
VIC 2vs CCM 1 Stats
Sat, 28 MarTimes shown AEDT
MCY 1vs BRI 0 Stats
PER 3vs WSW 2 Stats
Sun, 29 MarTimes shown AEDT
WEL 0vs SYD 3 Stats
NEW 0vs ADE 1 Stats
View All Fixtures
Round 24
Thu, 02 AprTimes shown AEDT
BRI 6vs CCM 1 Stats
Fri, 03 AprTimes shown AEDT
WSW 1vs MCY 1 Stats
Sat, 04 AprTimes shown AEDT
SYD 0vs ADE 1 Stats
Sun, 05 AprTimes shown AEST
WEL 0vs VIC 3 Stats
Mon, 06 AprTimes shown AEST
NEW 0vs PER 2 Stats
View All Fixtures
Round 25
Fri, 10 AprTimes shown AEST
VIC 0vs NEW 1 Stats
PER 0vs SYD 3 Stats
Sat, 11 AprTimes shown AEST
ADE 2vs BRI 3 Stats
CCM 1vs WSW 0 Stats
Sun, 12 AprTimes shown AEST
MCY 0vs WEL 0 Stats
View All Fixtures
Round 26
Fri, 17 AprTimes shown AEST
WEL 3vs CCM 2 Stats
NEW 3vs SYD 4 Stats
Sat, 18 AprTimes shown AEST
WSW 2vs ADE 1 Stats
BRI 0vs VIC 1 Stats
Sun, 19 AprTimes shown AEST
PER 3vs MCY 1 Stats
View All Fixtures
Round 27
Fri, 24 AprTimes shown AEST
BRI 2vs NEW 1 Stats
Sat, 25 AprTimes shown AEST
WSW 1vs PER 2 Stats
ADE 4vs MCY 1 Stats
Sun, 26 AprTimes shown AEST
WEL 1vs SYD 2 Stats
VIC 3vs CCM 1 Stats
View All Fixtures
Round 28
Fri, 01 MayTimes shown AEST
ADE 2vs BRI 1 Stats
Sun, 03 MayTimes shown AEST
WEL 0vs MCY 2 Stats
View All Fixtures
Round 29
Fri, 08 MayTimes shown AEST
VIC 3vs MCY 0 Stats
Sat, 09 MayTimes shown AEST
SYD 4vs ADE 1 Stats
View All Fixtures
Round 30
Sun, 17 MayTimes shown AEST
VIC 3vs SYD 0 Stats
View All Fixtures
Hyundai A - 2014-15 - Ladder
Overall standings
Team P W L +/- Pts
Melbourne Victory 27 15 4 25 53
Sydney FC 27 14 5 17 50
Adelaide United 27 14 9 15 46
Wellington Phoenix 27 14 9 10 46
Melbourne City FC 27 9 10 -5 35
Brisbane Roar 27 10 13 -1 34
Perth Glory 27 14 5 10 50
Central Coast Mariners 27 5 14 -24 23
View all
 
Featured advertisers