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Man Utd defend spate of new sponsors

Date
Strong support ... Manchester United are one of the best supported teams in world football.

Strong support ... Manchester United are one of the best supported teams in world football. Photo: Reuters

Premier League giants Manchester United have dismissed suggestions they have diluted their brand by announcing a glut of new sponsorship deals.

Just last week, United revealed they had signed agreements with Chinese firms Wahaha and China Construction Bank, as well a three-year partnership with Japanese paint manufacturer Kansai Paint.

A massive STG357 million ($A540 million) shirt sponsorship deal with American car manufacturer Chevrolet is also due to begin next year.

The income from sponsors has helped the 19-time English champions establish themselves as one of the richest teams in world sport.

United were ranked third behind Real Madrid and Barcelona in the latest Deloitte Football Money League published on Thursday, while their most recent annual results showed a 13.7 per cent rise in commercial revenue to 117.6 million.

According to United marketing manager Jonathan Rigby, such figures demonstrate they are not over-extending themselves by accumulating multiple sponsorship deals.

"In fact, we see the opposite. We see a fan base that is growing, we see engagement levels growing, we see viewing figures continuing to grow."

Rigby feels that United are yet to fulfil their full marketing potential.

"We don't know how far we can go," he said. "We certainly don't think we are reaching a limit.

"It is a model that is working very well. The evidence I see every day is that our partners get a huge amount and are all able to get their own part of Manchester United."

United have never finished lower than third in the table in the Premier League era, which has helped them to qualify for the lucrative Champions League season after season.

It has helped the club attract an estimated worldwide fan base of 700 million, and Rigby believes those supporters would remain loyal even if the team's fortunes were to dip.

"We will always strive to be right at the top of our game but we feel the love of our fans for the club goes deeper; into its history, the success and the players, both now and in the past," he said.

"Of course, success is important, but there its lots of evidence to suggest the fans will be with us forever."

AFP

Hyundai A - 2014-15 - All Rounds

Round 1
Thu, 08 OctTimes shown AEDT
WSW 1vs BRI 3 Stats
Fri, 09 OctTimes shown AEDT
ADE 0vs VIC 0 Stats
Sat, 10 OctTimes shown AEDT
CCM 3vs PER 2 Stats
SYD 1vs MCY 1 Stats
Sun, 11 OctTimes shown AEDT
WEL 1vs NEW 2 Stats
View All Fixtures
Round 2
Fri, 16 OctTimes shown AEDT
ADE 1vs WSW 1 Stats
Sat, 17 OctTimes shown AEDT
NEW 0vs SYD 1 Stats
VIC 3vs MCY 2 Stats
Sun, 18 OctTimes shown AEDT
BRI 2vs CCM 1 Stats
PER 1vs WEL 2 Stats
View All Fixtures
Round 3
Fri, 23 OctTimes shown AEDT
NEW 1vs VIC 0 Stats
Sat, 24 OctTimes shown AEDT
WEL 3vs BRI 2 Stats
SYD 1vs WSW 0 Stats
Sun, 25 OctTimes shown AEDT
MCY 3vs CCM 1 Stats
PER 3vs ADE 1 Stats
View All Fixtures
Round 4
Fri, 30 OctTimes shown AEDT
MCY 2vs NEW 3 Stats
Sat, 31 OctTimes shown AEDT
CCM 1vs SYD 3 Stats
BRI 3vs ADE 0 Stats
Sun, 01 NovTimes shown AEDT
WSW 1vs PER 0 Stats
Mon, 02 NovTimes shown AEDT
VIC 3vs WEL 0 Stats
View All Fixtures
Round 5
Thu, 05 NovTimes shown AEDT
ADE 2vs MCY 4 Stats
Fri, 06 NovTimes shown AEDT
SYD 0vs BRI 0 Stats
Sat, 07 NovTimes shown AEDT
NEW 1vs WSW 2 Stats
Sun, 08 NovTimes shown AEDT
CCM 1vs WEL 1 Stats
Wed, 16 DecTimes shown AEDT
PER 1vs VIC 0 Stats
View All Fixtures
Round 6
Fri, 13 NovTimes shown AEDT
WEL 4vs ADE 2 Stats
MCY 0vs WSW 3 Stats
Sat, 14 NovTimes shown AEDT
NEW 1vs CCM 1 Stats
SYD 2vs VIC 4 Stats
Sun, 15 NovTimes shown AEDT
BRI 1vs PER 0 Stats
View All Fixtures
Round 7
Thu, 19 NovTimes shown AEDT
VIC 2vs CCM 1 Stats
Fri, 20 NovTimes shown AEDT
BRI 1vs MCY 1 Stats
Sat, 21 NovTimes shown AEDT
WSW 2vs WEL 1 Stats
PER 0vs SYD 0 Stats
Sun, 22 NovTimes shown AEDT
ADE 0vs NEW 0 Stats
View All Fixtures
Round 8
Thu, 26 NovTimes shown AEDT
SYD 0vs WEL 0 Stats
Fri, 27 NovTimes shown AEDT
MCY 5vs PER 1 Stats
Sat, 28 NovTimes shown AEDT
NEW 1vs BRI 1 Stats
VIC 2vs ADE 1 Stats
Sun, 29 NovTimes shown AEDT
CCM 0vs WSW 2 Stats
View All Fixtures
Round 9
Thu, 03 DecTimes shown AEDT
CCM 1vs MCY 5 Stats
Fri, 04 DecTimes shown AEDT
SYD 1vs NEW 0 Stats
Sat, 05 DecTimes shown AEDT
WEL 2vs VIC 0 Stats
WSW 2vs BRI 1 Stats
Sun, 06 DecTimes shown AEDT
ADE 1vs PER 0 Stats
View All Fixtures
Round 10
Fri, 11 DecTimes shown AEDT
ADE 2vs SYD 1 Stats
Sat, 12 DecTimes shown AEDT
BRI 2vs WEL 1 Stats
WSW 2vs VIC 0 Stats
PER 2vs CCM 1 Stats
Sun, 13 DecTimes shown AEDT
NEW 0vs MCY 4 Stats
View All Fixtures
Round 11
Fri, 18 DecTimes shown AEDT
NEW 0vs ADE 0 Stats
Sat, 19 DecTimes shown AEDT
WEL 1vs SYD 1 Stats
MCY 2vs VIC 1 Stats
PER 2vs WSW 2 Stats
Sun, 20 DecTimes shown AEDT
CCM 0vs BRI 1 Stats
View All Fixtures
Round 12
Thu, 24 DecTimes shown AEDT
WSW 2vs NEW 0 Stats
Sat, 26 DecTimes shown AEDT
ADE 3vs WEL 0 Stats
SYD 4vs CCM 1 Stats
Sun, 27 DecTimes shown AEDT
VIC 1vs PER 1 Stats
BRI 3vs MCY 1 Stats
View All Fixtures
Round 13
Thu, 31 DecTimes shown AEDT
CCM 3vs WEL 1 Stats
Fri, 01 JanTimes shown AEDT
WSW 0vs ADE 0 Stats
Sat, 02 JanTimes shown AEDT
BRI 2vs PER 1 Stats
MCY 2vs SYD 2 Stats
Sun, 03 JanTimes shown AEDT
NEW 0vs VIC 1 Stats
View All Fixtures
Round 14
Fri, 08 JanTimes shown AEDT
CCM 3vs VIC 3 Stats
Sat, 09 JanTimes shown AEDT
SYD 2vs NEW 0 Stats
MCY 3vs WSW 2 Stats
PER 1vs ADE 3 Stats
Sun, 10 JanTimes shown AEDT
WEL 0vs BRI 0 Stats
View All Fixtures
Round 15
Fri, 15 JanTimes shown AEDT
VIC 4vs BRI 0 Stats
Sat, 16 JanTimes shown AEDT
ADE 3vs CCM 1 Stats
WSW 1vs SYD 2 Stats
PER 2vs MCY 2 Stats
Sun, 17 JanTimes shown AEDT
NEW 3vs WEL 1 Stats
View All Fixtures
Round 16
Fri, 22 JanTimes shown AEDT
BRI 1vs ADE 4 Stats
Sat, 23 JanTimes shown AEDT
CCM 1vs WSW 2 Stats
Sun, 24 JanTimes shown AEDT
NEW 1vs PER 6 Stats
Mon, 25 JanTimes shown AEDT
MCY 3vs WEL 1 Stats
Tue, 26 JanTimes shown AEDT
VIC 1vs SYD 0 Stats
View All Fixtures
Round 17
Fri, 29 JanTimes shown AEDT
WSW 4vs MCY 3 Stats
Sat, 30 JanTimes shown AEDT
WEL 1vs CCM 3 Stats
SYD 1vs BRI 3 Stats
PER 3vs VIC 2 Stats
Sun, 31 JanTimes shown AEDT
ADE 1vs NEW 0 Stats
View All Fixtures
Round 18
Fri, 05 FebTimes shown AEDT
ADE 2vs SYD 2 Stats
Sat, 06 FebTimes shown AEDT
BRI 4vs CCM 0 Stats
VIC 1vs WSW 1 Stats
Sun, 07 FebTimes shown AEDT
WEL vs PER 15:00Westpac Stadium
NEW vs MCY 17:00Hunter Stadium
View All Fixtures
Round 19
Fri, 12 FebTimes shown AEDT
BRI vs NEW 20:00Suncorp Stadium
Sat, 13 FebTimes shown AEDT
SYD vs PER 17:15Allianz Stadium
MCY vs VIC 19:30AAMI Park
Sun, 14 FebTimes shown AEDT
CCM vs ADE 15:00Central Coast Stadium
WSW vs WEL 17:00Pirtek Stadium
View All Fixtures
Round 20
Fri, 19 FebTimes shown AEDT
VIC vs ADE 19:40AAMI Park
Sat, 20 FebTimes shown AEDT
NEW vs WEL 17:15Hunter Stadium
SYD vs WSW 19:30Allianz Stadium
PER vs BRI 21:40nib Stadium
Sun, 21 FebTimes shown AEDT
MCY vs CCM 17:00AAMI Park
View All Fixtures
Round 21
Fri, 26 FebTimes shown AEDT
WEL vs MCY 17:30Westpac Stadium
WSW vs PER 19:40Pirtek Stadium
Sat, 27 FebTimes shown AEDT
ADE vs BRI 17:15Coopers Stadium
VIC vs SYD 19:30AAMI Park
Sun, 28 FebTimes shown AEDT
CCM vs NEW 17:00Central Coast Stadium
View All Fixtures
Round 22
Fri, 04 MarTimes shown AEDT
BRI vs WSW 20:00Suncorp Stadium
Sat, 05 MarTimes shown AEDT
WEL vs ADE 17:15Westpac Stadium
MCY vs SYD 19:30AAMI Park
Sun, 06 MarTimes shown AEDT
CCM vs VIC 17:00Central Coast Stadium
Mon, 07 MarTimes shown AEDT
PER vs NEW 20:00nib Stadium
View All Fixtures
Round 23
Fri, 11 MarTimes shown AEDT
ADE vs MCY 19:40Coopers Stadium
Sat, 12 MarTimes shown AEDT
SYD vs WEL 17:15Allianz Stadium
BRI vs VIC 19:30Suncorp Stadium
PER vs CCM 21:40nib Stadium
Sun, 13 MarTimes shown AEDT
NEW vs WSW 17:00Hunter Stadium
View All Fixtures
Round 24
Fri, 18 MarTimes shown AEDT
MCY vs BRI 19:40AAMI Park
Sat, 19 MarTimes shown AEDT
CCM vs SYD 17:15Central Coast Stadium
WSW vs ADE 19:30Pirtek Stadium
Sun, 20 MarTimes shown AEDT
WEL vs PER 15:00Westpac Stadium
VIC vs NEW 17:00AAMI Park
View All Fixtures
Round 25
Fri, 25 MarTimes shown AEDT
VIC vs WSW 19:40AAMI Park
Sat, 26 MarTimes shown AEDT
NEW vs PER 17:15Hunter Stadium
BRI vs SYD 19:30Suncorp Stadium
Sun, 27 MarTimes shown AEDT
ADE vs CCM 17:00Coopers Stadium
Mon, 28 MarTimes shown AEDT
MCY vs WEL 19:30AAMI Park
View All Fixtures
Round 26
Fri, 01 AprTimes shown AEDT
WSW vs CCM 19:40Pirtek Stadium
Sat, 02 AprTimes shown AEDT
WEL vs VIC 17:15Westpac Stadium
SYD vs ADE 19:30Allianz Stadium
Sun, 03 AprTimes shown AEST
BRI vs NEW 17:00Suncorp Stadium
PER vs MCY 19:00nib Stadium
View All Fixtures
Round 27
Fri, 08 AprTimes shown AEST
MCY vs ADE 19:40AAMI Park
Sat, 09 AprTimes shown AEST
CCM vs NEW 17:15Central Coast Stadium
VIC vs BRI 19:30AAMI Park
Sun, 10 AprTimes shown AEST
WEL vs WSW 15:00Westpac Stadium
SYD vs PER 17:00Allianz Stadium
View All Fixtures
Hyundai A - 2014-15 - Ladder
Overall standings
Team P W L +/- Pts
Western Sydney Wanderers FC 18 10 4 10 34
Brisbane Roar FC 18 10 4 9 34
Melbourne City FC 17 8 5 12 28
Melbourne Victory 18 8 6 6 28
Sydney FC 18 7 4 5 28
Adelaide United 18 7 5 3 27
Perth Glory 17 5 8 -2 19
Wellington Phoenix 17 4 9 -11 16
View all
 

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