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Melbourne City, aka Melbourne Heart, faces battle to win rights to new name

The recently re-badged Melbourne City Football Club and a suburban soccer club with the identical name, could both face a legal challenge in their race to trademark the name.

The A-League Club and South Kingsville’s Melbourne City Football Club have applied to Intellectual Property Australia to trademark the name. Decisions have yet to be made in either case.

But Andrew Christie, an intellectual property expert at the University of Melbourne, said there were barriers to registering the name in either case because ''Melbourne City'' was too closely associated with a general descriptive term that is used widely.

He likened it to someone trying to trademark the words ''mobile phone''.

''It’s highly descriptive geographically and functionally,'' Professor Christie said. "And it’s going to be tough for someone to persuade IP Australia that it has enough distinctiveness.

''It’s very unlikely that [name] can be trademarked. It’s too broad a description, so no one else can use it.''

Professor Christie added a separation between a location and a club was the reason why sporting teams often had an official nickname, such as the Sydney Swans or Carlton Blues.

Businesses didn't need to trademark their name, he said, but most do because it gave them exclusive use.

The A-League club said: "It would be wholly inappropriate for the club to provide comment on speculation, while a formal process is under way before the trademark office.''

The suburban club was contacted for comment.

Both clubs have been locked in disagreement since January when English Premier League heavyweight Manchester City, which is owned by Abu Dhabi royalty, paid $12 million for Melbourne Heart and immediately mooted a name and colour change.

The club was officially re-launched with its new name and club colours on June 5.

The A-League club has defended its name change previously, saying it has ''no intention of threatening [the suburban club’s] identity or restricting their ability to operate as they currently do''.

The suburban club, part of Football Federation Victoria, is registered as an incorporated association in Victoria and claims to have been established in 1991. It fields teams in seniors, reserves and juniors.

The club has been vocal critics of the A-Leagues club's decision to re-badge itself and has engaged trademark experts Cooper Mills lawyers to investigate its legal options, such as an injunction.

Professor Christie said another potential thorn in the A-League club’s side was the fact that as part of its Intellectual Property application, it is required to prove it owns the right to the name, something it could struggle with.

''If there’s someone who’s already been using the name for years, you may have trouble showing ownership,'' he said. ''The little club has an advantage because they can show that they’ve been using it for a long time.''

Professor Christie said even if the A-League club was granted the trademark, the South Kingsville club could legally continue to play under its name because it had been using it for so long.

Hyundai A - 2014-15 - All Rounds

Round 1
Fri, 10 OctTimes shown AEDT
VIC 4 vs WST 1 Stats
Sat, 11 OctTimes shown AEDT
CCM 1 vs NEW Stats
SYD 1 vs MEC 1 Stats
Sun, 12 OctTimes shown AEDT
WEL 1 vs PER 2 Stats
BRI 1 vs ADE 2 Stats
View All Fixtures
Round 2
Fri, 17 OctTimes shown AEDT
ADE 1 vs VIC 1 Report Stats
Sat, 18 OctTimes shown AEDT
CCM 1 vs WEL 2 Report Stats
SYD 3 vs WST 2 Report Stats
Sun, 19 OctTimes shown AEDT
MEC 1 vs NEW 1 Report Stats
PER 3 vs BRI 2 Report Stats
View All Fixtures
Round 3
Fri, 24 OctTimes shown AEDT
BRI vs SYD 20:00SS
Sat, 25 OctTimes shown AEDT
WST vs CCM 17:00Pirtek Stadium
VIC vs MEC 19:30ES
Sun, 26 OctTimes shown AEDT
WEL vs NEW 16:00WS
ADE vs PER 17:00Coopers Stadium
View All Fixtures
Round 4
Fri, 31 OctTimes shown AEDT
MEC vs ADE 19:30AAMI
Sat, 01 NovTimes shown AEDT
PER vs NEW 17:00NIB
WST vs BRI 19:30Pirtek Stadium
Sun, 02 NovTimes shown AEDT
SYD vs CCM 16:00AS
Mon, 03 NovTimes shown AEDT
VIC vs WEL 19:30AAMI
View All Fixtures
Round 5
Fri, 07 NovTimes shown AEDT
WEL vs WST 18:30WS
ADE vs SYD 20:15Coopers Stadium
Sat, 08 NovTimes shown AEDT
NEW vs VIC 17:00HUN
BRI vs MEC 20:30SS
Sun, 09 NovTimes shown AEDT
CCM vs PER 17:00Central Coast Stadium
View All Fixtures
Round 6
Fri, 14 NovTimes shown AEDT
NEW vs BRI 19:30HUN
Sat, 15 NovTimes shown AEDT
ADE vs WEL 17:00Coopers Stadium
SYD vs VIC 19:30AS
PER vs WST 21:45NIB
Sun, 16 NovTimes shown AEDT
MEC vs CCM 17:00AAMI
View All Fixtures
Round 7
Fri, 21 NovTimes shown AEDT
VIC vs BRI 19:30ES
Sat, 22 NovTimes shown AEDT
WST vs NEW 17:00Pirtek Stadium
MEC vs SYD 19:30AAMI
PER vs WEL 21:45NIB
Sun, 23 NovTimes shown AEDT
CCM vs ADE 17:00Central Coast Stadium
View All Fixtures
Round 8
Fri, 28 NovTimes shown AEDT
VIC vs ADE 19:00AAMI
Sat, 29 NovTimes shown AEDT
BRI vs PER 17:00SS
WST vs SYD 19:30Pirtek Stadium
Sun, 30 NovTimes shown AEDT
WEL vs MEC 16:00WS
NEW vs CCM 17:00HUN
View All Fixtures
Round 9
Wed, 03 DecTimes shown AEDT
BRI vs NEW 20:00SS
Tue, 09 DecTimes shown AEDT
WST vs PER 19:30TBC
Thu, 08 JanTimes shown AEDT
WEL vs SYD 17:30WS
Mon, 02 FebTimes shown AEDT
VIC vs CCM 19:30AAMI
Wed, 25 MarTimes shown AEDT
ADE vs MEC 19:30Coopers Stadium
View All Fixtures
Round 10
Thu, 04 DecTimes shown AEDT
SYD vs PER 19:30AS
Fri, 05 DecTimes shown AEDT
CCM vs VIC 19:30TBC
Sat, 06 DecTimes shown AEDT
NEW vs WEL 17:00HUN
ADE vs WST 20:00Coopers Stadium
Sun, 07 DecTimes shown AEDT
MEC vs BRI 17:00AAMI
View All Fixtures
Round 11
Fri, 12 DecTimes shown AEDT
ADE vs BRI 19:30Coopers Stadium
PER vs NEW 21:45NIB
Sat, 13 DecTimes shown AEDT
WEL vs CCM 16:00EP
WST vs MEC 17:00Pirtek Stadium
VIC vs SYD 19:30ES
View All Fixtures
Round 12
Fri, 19 DecTimes shown AEDT
BRI vs WST 20:00SS
Sat, 20 DecTimes shown AEDT
NEW vs ADE 17:00HUN
MEC vs VIC 19:30AAMI
PER vs CCM 21:45NIB
Sun, 21 DecTimes shown AEDT
SYD vs WEL 17:00AS
View All Fixtures
Round 13
Fri, 26 DecTimes shown AEDT
MEC vs PER 17:30AAMI
SYD vs ADE 19:30AS
Sat, 27 DecTimes shown AEDT
CCM vs BRI 17:00Central Coast Stadium
VIC vs NEW 19:30AAMI
Sun, 28 DecTimes shown AEDT
WEL vs WST 17:00WS
View All Fixtures
Round 14
Tue, 30 DecTimes shown AEDT
NEW vs MEC 17:00HUN
BRI vs SYD 20:00SS
Wed, 31 DecTimes shown AEDT
ADE vs WEL 19:30Coopers Stadium
Thu, 01 JanTimes shown AEDT
WST vs CCM 19:30Pirtek Stadium
Fri, 02 JanTimes shown AEDT
VIC vs PER 19:30Simonds Stadium
View All Fixtures
Round 15
Sat, 03 JanTimes shown AEDT
SYD vs NEW 19:30WIN Stadium
Sun, 04 JanTimes shown AEDT
WEL vs BRI 15:00WS
CCM vs MEC 17:00Central Coast Stadium
Mon, 05 JanTimes shown AEDT
PER vs ADE 23:00NIB
Tue, 06 JanTimes shown AEDT
WST vs VIC 19:30Pirtek Stadium
View All Fixtures
Round 16
Sat, 24 JanTimes shown AEDT
ADE vs NEW 17:00Coopers Stadium
CCM vs SYD 19:30Central Coast Stadium
Sun, 25 JanTimes shown AEDT
PER vs VIC 20:00NIB
Sun, 01 FebTimes shown AEDT
BRI vs WEL 15:00SS
MEC vs WST 17:00AAMI
View All Fixtures
Round 17
Fri, 06 FebTimes shown AEDT
NEW vs BRI 19:30HUN
Sat, 07 FebTimes shown AEDT
CCM vs ADE 17:00Central Coast Stadium
VIC vs MEC 19:30ES
PER vs SYD 21:45NIB
Sun, 08 FebTimes shown AEDT
WST vs WEL 17:00Pirtek Stadium
View All Fixtures
Round 18
Fri, 13 FebTimes shown AEDT
CCM vs BRI 19:30Central Coast Stadium
Sat, 14 FebTimes shown AEDT
WEL vs MEC 16:00Brendan Foot Kia Hutt Recreation Ground
NEW vs WST 17:00HUN
SYD vs VIC 19:30AS
Sun, 15 FebTimes shown AEDT
ADE vs PER 17:00Coopers Stadium
View All Fixtures
Round 19
Fri, 20 FebTimes shown AEDT
BRI vs VIC 20:00SS
Sat, 21 FebTimes shown AEDT
SYD vs CCM 17:00AS
ADE vs WST 20:00Coopers Stadium
Sun, 22 FebTimes shown AEDT
WEL vs NEW 16:00Brendan Foot Kia Hutt Recreation Ground
MEC vs PER 17:00AAMI
View All Fixtures
Round 20
Fri, 27 FebTimes shown AEDT
MEC vs ADE 19:30AAMI
Sat, 28 FebTimes shown AEDT
NEW vs CCM 17:00HUN
WST vs SYD 19:30Pirtek Stadium
PER vs BRI 21:45NIB
Sun, 01 MarTimes shown AEDT
VIC vs WEL 17:00AAMI
View All Fixtures
Round 21
Fri, 06 MarTimes shown AEDT
NEW vs SYD 19:30HUN
Sat, 07 MarTimes shown AEDT
WEL vs ADE 18:00Brendan Foot Kia Hutt Recreation Ground
VIC vs PER 19:30AAMI
Sun, 08 MarTimes shown AEDT
CCM vs MEC 15:00Central Coast Stadium
BRI vs WST 17:00SS
View All Fixtures
Round 22
Thu, 12 MarTimes shown AEDT
ADE vs CCM 19:30Coopers Stadium
Fri, 13 MarTimes shown AEDT
WST vs VIC 19:30Pirtek Stadium
Sat, 14 MarTimes shown AEDT
SYD vs BRI 19:30AS
PER vs WEL 21:45NIB
Sun, 15 MarTimes shown AEDT
MEC vs NEW 17:00AAMI
View All Fixtures
Round 23
Fri, 20 MarTimes shown AEDT
SYD vs MEC 19:30AS
Sat, 21 MarTimes shown AEDT
WST vs NEW 17:00Pirtek Stadium
ADE vs VIC 20:00Coopers Stadium
Sun, 22 MarTimes shown AEDT
CCM vs PER 15:00Central Coast Stadium
BRI vs WEL 17:00SS
View All Fixtures
Round 24
Fri, 27 MarTimes shown AEDT
VIC vs CCM 19:30AAMI
Sat, 28 MarTimes shown AEDT
MEC vs BRI 19:30AAMI
PER vs WST 21:45NIB
Sun, 29 MarTimes shown AEDT
WEL vs SYD 15:00WS
NEW vs ADE 17:00HUN
View All Fixtures
Round 25
Thu, 02 AprTimes shown AEDT
BRI vs CCM 21:00SS
Fri, 03 AprTimes shown AEDT
WST vs MEC 16:00Pirtek Stadium
Sat, 04 AprTimes shown AEDT
SYD vs ADE 19:30AS
Sun, 05 AprTimes shown AEST
WEL vs VIC 16:00WS
Mon, 06 AprTimes shown AEST
NEW vs PER 16:00HUN
View All Fixtures
Round 26
Fri, 10 AprTimes shown AEST
VIC vs NEW 19:30AAMI
PER vs SYD 21:45NIB
Sat, 11 AprTimes shown AEST
ADE vs BRI 17:00Coopers Stadium
CCM vs WST 19:30Central Coast Stadium
Sun, 12 AprTimes shown AEST
MEC vs WEL 17:00AAMI
View All Fixtures
Round 27
Fri, 17 AprTimes shown AEST
WEL vs CCM 17:30WS
NEW vs SYD 19:45HUN
Sat, 18 AprTimes shown AEST
WST vs ADE 17:00Pirtek Stadium
BRI vs VIC 19:30SS
Sun, 19 AprTimes shown AEST
PER vs MEC 17:00NIB
View All Fixtures
Hyundai A - 2014-15 - Ladder
Overall standings
Team P W D L +/- Pts
Perth Glory FC 2 2 0 0 2 6
Melbourne Victory FC 2 1 1 0 3 4
Sydney FC 2 1 1 0 1 4
Adelaide United FC 2 1 1 0 1 4
Wellington Phoenix FC 2 1 0 1 0 3
Central Coast Mariners FC 2 1 0 1 0 3
Melbourne City FC 2 0 2 0 0 2
Newcastle Jets FC 2 0 1 1 -1 1
View all
 
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