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Melbourne City, aka Melbourne Heart, faces battle to win rights to new name

The recently re-badged Melbourne City Football Club and a suburban soccer club with the identical name, could both face a legal challenge in their race to trademark the name.

The A-League Club and South Kingsville’s Melbourne City Football Club have applied to Intellectual Property Australia to trademark the name. Decisions have yet to be made in either case.

But Andrew Christie, an intellectual property expert at the University of Melbourne, said there were barriers to registering the name in either case because ''Melbourne City'' was too closely associated with a general descriptive term that is used widely.

He likened it to someone trying to trademark the words ''mobile phone''.

''It’s highly descriptive geographically and functionally,'' Professor Christie said. "And it’s going to be tough for someone to persuade IP Australia that it has enough distinctiveness.

''It’s very unlikely that [name] can be trademarked. It’s too broad a description, so no one else can use it.''

Professor Christie added a separation between a location and a club was the reason why sporting teams often had an official nickname, such as the Sydney Swans or Carlton Blues.

Businesses didn't need to trademark their name, he said, but most do because it gave them exclusive use.

The A-League club said: "It would be wholly inappropriate for the club to provide comment on speculation, while a formal process is under way before the trademark office.''

The suburban club was contacted for comment.

Both clubs have been locked in disagreement since January when English Premier League heavyweight Manchester City, which is owned by Abu Dhabi royalty, paid $12 million for Melbourne Heart and immediately mooted a name and colour change.

The club was officially re-launched with its new name and club colours on June 5.

The A-League club has defended its name change previously, saying it has ''no intention of threatening [the suburban club’s] identity or restricting their ability to operate as they currently do''.

The suburban club, part of Football Federation Victoria, is registered as an incorporated association in Victoria and claims to have been established in 1991. It fields teams in seniors, reserves and juniors.

The club has been vocal critics of the A-Leagues club's decision to re-badge itself and has engaged trademark experts Cooper Mills lawyers to investigate its legal options, such as an injunction.

Professor Christie said another potential thorn in the A-League club’s side was the fact that as part of its Intellectual Property application, it is required to prove it owns the right to the name, something it could struggle with.

''If there’s someone who’s already been using the name for years, you may have trouble showing ownership,'' he said. ''The little club has an advantage because they can show that they’ve been using it for a long time.''

Professor Christie said even if the A-League club was granted the trademark, the South Kingsville club could legally continue to play under its name because it had been using it for so long.

Hyundai A - 2014-15 - All Rounds

Round 1
Fri, 10 OctTimes shown AEDT
VIC 4 vs WSW 1 Stats
Sat, 11 OctTimes shown AEDT
CCM 1 vs NEW Stats
SYD 1 vs MCY 1 Stats
Sun, 12 OctTimes shown AEDT
WEL 1 vs PER 2 Stats
BRI 1 vs ADE 2 Stats
View All Fixtures
Round 2
Fri, 17 OctTimes shown AEDT
ADE 1 vs VIC 1 Stats
Sat, 18 OctTimes shown AEDT
CCM 1 vs WEL 2 Stats
SYD 3 vs WSW 2 Stats
Sun, 19 OctTimes shown AEDT
MCY 1 vs NEW 1 Stats
PER 3 vs BRI 2 Stats
View All Fixtures
Round 3
Fri, 24 OctTimes shown AEDT
BRI vs SYD 2 Stats
Sat, 25 OctTimes shown AEDT
VIC 5 vs MCY 2 Stats
Sun, 26 OctTimes shown AEDT
WEL 4 vs NEW 1 Stats
ADE 2 vs PER Stats
Wed, 19 NovTimes shown AEDT
WSW vs CCM Stats
View All Fixtures
Round 4
Fri, 31 OctTimes shown AEDT
MCY 1 vs ADE 2 Stats
Sat, 01 NovTimes shown AEDT
PER 2 vs NEW 1 Stats
Sun, 02 NovTimes shown AEDT
SYD 2 vs CCM Stats
Mon, 03 NovTimes shown AEDT
VIC 2 vs WEL Stats
Wed, 03 DecTimes shown AEDT
WSW vs BRI 1 Stats
View All Fixtures
Round 5
Fri, 07 NovTimes shown AEDT
WEL 1 vs WSW Stats
ADE vs SYD Stats
Sat, 08 NovTimes shown AEDT
NEW 2 vs VIC 2 Stats
BRI 1 vs MCY 3 Stats
Sun, 09 NovTimes shown AEDT
CCM vs PER 1 Stats
View All Fixtures
Round 6
Fri, 14 NovTimes shown AEDT
NEW vs BRI 4 Stats
Sat, 15 NovTimes shown AEDT
ADE 2 vs WEL 1 Stats
SYD vs VIC Stats
PER 2 vs WSW 1 Stats
Sun, 16 NovTimes shown AEDT
MCY 2 vs CCM 2 Stats
View All Fixtures
Round 7
Fri, 21 NovTimes shown AEDT
VIC 1 vs BRI Stats
PER 2 vs WEL 1 Stats
Sat, 22 NovTimes shown AEDT
WSW 1 vs NEW 1 Stats
MCY 1 vs SYD 2 Stats
Sun, 23 NovTimes shown AEDT
CCM vs ADE 2 Stats
View All Fixtures
Round 8
Fri, 28 NovTimes shown AEDT
VIC 3 vs ADE 2 Stats
Sat, 29 NovTimes shown AEDT
BRI 1 vs PER 1 Stats
WSW 1 vs SYD 1 Stats
Sun, 30 NovTimes shown AEDT
WEL 5 vs MCY 1 Stats
NEW 1 vs CCM 1 Stats
View All Fixtures
Round 9
Thu, 04 DecTimes shown AEDT
SYD 1 vs PER 2 Stats
Fri, 05 DecTimes shown AEDT
CCM vs VIC 3 Stats
Sat, 06 DecTimes shown AEDT
NEW 1 vs WEL 3 Stats
ADE 2 vs WSW Stats
Sun, 07 DecTimes shown AEDT
MCY 1 vs BRI Stats
View All Fixtures
Round 10
Fri, 12 DecTimes shown AEDT
ADE vs BRI 1 Stats
PER 2 vs NEW Stats
Sat, 13 DecTimes shown AEDT
WEL 1 vs CCM 1 Stats
VIC 3 vs SYD 3 Stats
Wed, 11 MarTimes shown AEDT
WSW 3 vs MCY 2 Stats
View All Fixtures
Round 11
Fri, 19 DecTimes shown AEDT
NEW 2 vs ADE 1 Stats
Sat, 20 DecTimes shown AEDT
MCY 1 vs VIC Stats
PER 4 vs CCM 1 Stats
Sun, 21 DecTimes shown AEDT
SYD vs WEL 2 Stats
Wed, 25 MarTimes shown AEDT
BRI 1 vs WSW 4 Stats
View All Fixtures
Round 12
Fri, 26 DecTimes shown AEDT
MCY 1 vs PER 1 Stats
SYD vs ADE 3 Stats
Sat, 27 DecTimes shown AEDT
CCM 3 vs BRI 3 Stats
VIC 1 vs NEW Stats
Sun, 28 DecTimes shown AEDT
WEL 1 vs WSW Stats
View All Fixtures
Round 13
Tue, 30 DecTimes shown AEDT
NEW 2 vs MCY 5 Stats
BRI vs SYD Stats
Wed, 31 DecTimes shown AEDT
ADE 1 vs WEL 3 Stats
Thu, 01 JanTimes shown AEDT
WSW vs CCM Stats
Fri, 02 JanTimes shown AEDT
VIC 1 vs PER 2 Stats
View All Fixtures
Round 14
Sat, 03 JanTimes shown AEDT
SYD vs NEW Stats
Sun, 04 JanTimes shown AEDT
WEL 3 vs BRI Stats
CCM 2 vs MCY Stats
Mon, 05 JanTimes shown AEDT
PER 1 vs ADE 2 Stats
Tue, 06 JanTimes shown AEDT
WSW 1 vs VIC 2 Stats
View All Fixtures
Round 15
Sat, 24 JanTimes shown AEDT
ADE 7 vs NEW Stats
CCM 1 vs SYD 5 Stats
Sun, 25 JanTimes shown AEDT
PER 3 vs VIC 3 Stats
Sun, 01 FebTimes shown AEDT
MCY 2 vs WSW 1 Stats
Mon, 02 FebTimes shown AEDT
BRI 3 vs WEL 2 Stats
View All Fixtures
Round 16
Fri, 06 FebTimes shown AEDT
NEW 1 vs BRI 2 Stats
Sat, 07 FebTimes shown AEDT
CCM 2 vs ADE 1 Stats
VIC 3 vs MCY Stats
PER 1 vs SYD 3 Stats
Sun, 08 FebTimes shown AEDT
WSW 2 vs WEL Stats
View All Fixtures
Round 17
Fri, 13 FebTimes shown AEDT
CCM vs BRI 2 Stats
Sat, 14 FebTimes shown AEDT
WEL vs MCY Stats
NEW 1 vs WSW 1 Stats
SYD 3 vs VIC 3 Stats
Sun, 15 FebTimes shown AEDT
ADE 1 vs PER 1 Stats
View All Fixtures
Round 18
Sat, 21 FebTimes shown AEDT
SYD 4 vs CCM 2 Stats
ADE 2 vs WSW 1 Stats
Sun, 22 FebTimes shown AEDT
WEL 2 vs NEW 2 Stats
MCY vs PER Stats
Wed, 15 AprTimes shown AEST
BRI 1 vs VIC 2 Stats
View All Fixtures
Round 19
Fri, 27 FebTimes shown AEDT
MCY 3 vs ADE 1 Stats
Sat, 28 FebTimes shown AEDT
NEW vs CCM Stats
WSW 3 vs SYD 4 Stats
PER 2 vs BRI 2 Stats
Sun, 01 MarTimes shown AEDT
VIC 2 vs WEL 3 Stats
View All Fixtures
Round 20
Fri, 06 MarTimes shown AEDT
NEW vs SYD 1 Stats
Sat, 07 MarTimes shown AEDT
WEL 2 vs ADE Stats
VIC 1 vs PER 1 Stats
Sun, 08 MarTimes shown AEDT
CCM 1 vs MCY Stats
BRI 1 vs WSW Stats
View All Fixtures
Round 21
Thu, 12 MarTimes shown AEDT
ADE 2 vs CCM 1 Stats
Fri, 13 MarTimes shown AEDT
WSW vs VIC 3 Stats
Sat, 14 MarTimes shown AEDT
MCY 4 vs NEW Stats
PER 1 vs WEL 2 Stats
Sun, 15 MarTimes shown AEDT
SYD 5 vs BRI 4 Stats
View All Fixtures
Round 22
Fri, 20 MarTimes shown AEDT
SYD vs MCY 1 Stats
Sat, 21 MarTimes shown AEDT
WSW 1 vs NEW 2 Stats
ADE 2 vs VIC 2 Stats
Sun, 22 MarTimes shown AEDT
CCM 1 vs PER 1 Stats
BRI 1 vs WEL 2 Stats
View All Fixtures
Round 23
Fri, 27 MarTimes shown AEDT
VIC 2 vs CCM 1 Stats
Sat, 28 MarTimes shown AEDT
MCY 1 vs BRI Stats
PER 3 vs WSW 2 Stats
Sun, 29 MarTimes shown AEDT
WEL vs SYD 3 Stats
NEW vs ADE 1 Stats
View All Fixtures
Round 24
Thu, 02 AprTimes shown AEDT
BRI 6 vs CCM 1 Stats
Fri, 03 AprTimes shown AEDT
WSW 1 vs MCY 1 Stats
Sat, 04 AprTimes shown AEDT
SYD vs ADE 1 Stats
Sun, 05 AprTimes shown AEST
WEL vs VIC 3 Stats
Mon, 06 AprTimes shown AEST
NEW vs PER 2 Stats
View All Fixtures
Round 25
Fri, 10 AprTimes shown AEST
VIC vs NEW 1 Stats
PER vs SYD 3 Stats
Sat, 11 AprTimes shown AEST
ADE 2 vs BRI 3 Stats
CCM 1 vs WSW Stats
Sun, 12 AprTimes shown AEST
MCY vs WEL Stats
View All Fixtures
Round 26
Fri, 17 AprTimes shown AEST
WEL 3 vs CCM 2 Stats
NEW 3 vs SYD 4 Stats
Sat, 18 AprTimes shown AEST
WSW 2 vs ADE 1 Stats
BRI vs VIC 1 Stats
Sun, 19 AprTimes shown AEST
PER 3 vs MCY 1 Stats
View All Fixtures
Round 27
Fri, 24 AprTimes shown AEST
BRI 2 vs NEW 1 Stats
Sat, 25 AprTimes shown AEST
WSW 1 vs PER 2 Stats
ADE 4 vs MCY 1 Stats
Sun, 26 AprTimes shown AEST
WEL 1 vs SYD 2 Stats
VIC 3 vs CCM 1 Stats
View All Fixtures
Round 28
Fri, 01 MayTimes shown AEST
ADE 2 vs BRI 1 Stats
Sun, 03 MayTimes shown AEST
WEL vs MCY 2 Stats
View All Fixtures
Round 29
Fri, 08 MayTimes shown AEST
VIC 3 vs MCY Stats
Sat, 09 MayTimes shown AEST
SYD 4 vs ADE 1 Stats
View All Fixtures
Round 30
Sun, 17 MayTimes shown AEST
VIC 3 vs SYD Stats
View All Fixtures
Hyundai A - 2014-15 - Ladder
Overall standings
Team P W L +/- Pts
Melbourne Victory 27 15 4 25 53
Sydney FC 27 14 5 17 50
Adelaide United 27 14 9 15 46
Wellington Phoenix 27 14 9 10 46
Melbourne City FC 27 9 10 -5 35
Brisbane Roar 27 10 13 -1 34
Perth Glory 27 14 5 10 50
Central Coast Mariners 27 5 14 -24 23
View all
 
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