She's among the top five wealthiest sportswomen on the planet whose marketability can overshadow her prowess on a tennis court.
Top Spin: Can Djokovic win the Australian Open a sixth time?
Dan Cherny and Linda Pearce preview the 2016 Australian Tennis Open in Top Spin.
By her own admission, Ana Ivanovic sometimes feels more like a celebrity than a tennis player, given that at times the interest in her love life and social commitments often outweighs her performances on tour.
Red carpet events, magazine cover shoots, sponsorship appearances, it's the price of a fame that Ivanovic enjoys.
But with it comes the sacrifice of privacy and an adjustment in the interpretation of what is "normal".
In the mirror she sees Ana Ivanovic the beach-loving movie enthusiast who, despite her struggles to start 2016, still harbours ambitions to return to the top of the sport.
But the person splashed all over newspapers and television screens around the world is somewhat unrecognisable to the 28-year-old.
"It's a strange feeling," Ivanovic told Fairfax Media.
"I feel like I'm two different people. There's me and then there's the one I see on TV or in the newspapers. For me, I'm very, very shy. So sometimes being in that spotlight feels very awkward. I like to keep my private life private.
"Sometimes it's more difficult obviously because people do want to know more about your private life when they see you compete all the time so they want to know what happens behind the scenes. At the end of the day they have to realise we have the normal lives they do. We enjoy the same things. I love to go down to the cinema or theatre and do the regular things."
Home away from home: Serbia's Ana Ivanovic loves playing in Australia. Photo: Getty Images
There are only a handful of female tennis players whose time off the court is examined as much as it is on it.
Forbes listed Serena Williams, Maria Sharapova, Caroline Wozniacki and Ivanovic among the top five highest-paid female athletes on the planet in 2015.
While Ivanovic racked up almost $2 million in prize money, she amassed $6.5 million in endorsements in an indication of how big her profile remains despite not being ranked the top female player in the sport since 2008.
But despite still feeling uncomfortable with the relentless attention, Ivanovic admits the celebrity status she now has carries its benefits.
"Sometimes it does feel like I'm a celebrity not a tennis player, but honestly when it does feel like that it's fun," she said.
"We are so into tennis and working hard and training that when you get the chance to do something different, like a red carpet event, it just feels like 'oh my god, I'm a person as well', not just a tennis player. I do lots of charity work as well, which helps me get away from tennis sometimes.
"You have to accept, people will be curious. It's your option whether you embrace it or not, because some enjoy it and others don't. It's just very tough because some people don't understand that the 20s are your most sensitive years, especially for girls. We actually mature and grow up in the public eye, and that's not always easy."
Her former relationship with Australian golfer Adam Scott saw her take on the nickname "Aussie Ana" as the pair became one of sport's highest-profile couples.
They have since ended their romance, with the Serbian now dating Manchester United and German football superstar Bastian Schweinsteiger. But despite her public break-up with Scott, she never feared she would fall out of favour with the Australian crowd.
"Honestly, no [I didn't think that would happen]," Ivanovic said.
"I always felt so comfortable here and I feel people are very understanding. They are so into their sport and know what's going on. They don't just judge you by how you play, they actually take everything into consideration - everything that goes on behind the scenes and all the hard work you do.
"That's what I really appreciate because sometimes you work hard but the results don't come straight away. And unless you are in it, people don't see that. Here I feel they are so much into their sports but they can still connect on a different level. It really feels like a home here. Everyone is so friendly and they are very supportive. You can feel that and it makes me feel at home. I have relatives here. I feel like this is my second home."
Of course, there are detractors, but
Ivanovic has been around the sport for a decade and is not naive about life in the spotlight.
"Sometimes if I read something or hear comments, it just doesn't feel like me," Ivanovic said.
"I'm really detached from it. Sometimes it's hurtful when you hear people make comments that are not informed or not the right judgments, but that's the life of being in the spotlight.
"It's not only as a professional athlete, it's in everyday life. You have people who like you and people who don't like you. You just have to stick with the people who mean most to you."