iPad Air launch in Canberra, November 2013
Raw vision of Apple Store employees in Canberra high fiving customers waiting in line for the latest iPad.PT0M14S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-2wrq1 620 349 November 1, 2013
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Apple aficionado Peter Dawson is an early adopter in every sense of the word.
The communications worker woke up before 5am on Friday, hoping to take home one of the capital's first iPad Airs from the Canberra Centre store.
Peter Dawson from Spence was first in line.
He left with two.
"I got one 128GB cellular and a 32GB wi-fi," he said, smiling.
"One of them is for my father, who is at a wedding today so he couldn’t come and line up."
Customers queue at the Canberra Centre.
Alone in the queue until 5.45am, Mr Dawson confessed to being experienced at waiting for new Apple Products.
He lined up for the previous iPad model's launch as well.
"I just wanted to make sure I got one. I have a fourth generation one right now but am looking forward to the size, the weight and the new processor," he said.
"Because of the stock levels and the availability I think people are more likely to come a bit later these days."
Dressed in signature blue T-shirts, Apple staff caught some passers-by unaware, prompting questions about the loud cheers, clapping and celebrations that reverberated through the otherwise empty temple of retail.
Eager customers were offered free coffee, water and breakfast pastries as they waited for the doors to open at 8am.
“I’ve been telling people for days that I am lining up for this," Mr Dawson said.
"People expect it of me now and I think I will line up for the release of the iPad mini with retina.”
When the doors finally opened, customers were introduced to sales assistants by name and quickly armed with the latest tech swagger.
They left the store to more applause, ready to make friends and family jealous.
Mr Dawson said it was all part of the Apple experience.
"I think they are continuing to reiterate and essentially evolve the products, rather than revolutionise them, so when they come in with a totally new product then that will be different and I think great," he said.
"Right now I am happy with them just refining the products they’ve got,” he said.
And he’ll be back later this month when Apple releases its modified iPad mini with retina display.