Facebook is tackling the sports arena with a new platform called Facebook Sports Stadium, which the social media site said will provide real-time updates on games, popular posts from fans, statistics and commentary from experts.
"With 650 million sports fans, Facebook is the world's largest stadium," it wrote in a post announcing the feature.
While Facebook Sports Stadium currently only supports American Football games, and is only available on iPhones in the US, it will expand to cover other sports, platforms and countries "soon", Facebook said.
The new service appears to be an effort to encroach on Twitter's territory. The micro-blogging site has long been a popular destination for so-called "live-tweeting" games.
MichaelAaron Flicker, president of XenoPsi, a New York City-based marketing firm, said the new product is Facebook's attempt at capturing "in the moment" engagement.
"They don't have that piece of the puzzle," Flicker said. "The challenge for Facebook is there are already a lot of communities [like Facebook Sports Stadium]. This is not a unique offering."