Video settings

Please Log in to update your video settings

Video will begin in 5 seconds.

Video settings

Please Log in to update your video settings

Zuckerberg the 'Hacker'

Mark Zuckerberg talks about his "Hacker" philosophy and reveals a pioneering initiative of Facebook.

PT4M32S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-1y7s5 620 349

Facebook's $US11.8 billion initial public offering will cement the status of 27-year-old Mark Zuckerberg as one of the world's richest men and put his social network among the highest-valued companies in the U.S.

Facebook is offering about 337.4 million shares for $US28 to $US35 each, according to a regulatory filing.

At the upper end of that range, the co-founder's stake would be $US17.6 billion, making him richer than Microsoft's Steve Ballmer and Russian steel billionaire Vladimir Lisin, who are both twice his age, according to the Bloomberg Billionaires Index.

Mark Zuckerberg.

Facebook founder Mark Zuckerberg.

Microsoft CEO Ballmer's net worth was $15.4 billion as of yesterday.

Zuckerberg, who began the service for Harvard University classmates as a 19-year-old in his dorm room, built Facebook into the most popular social-networking site in the world, topping 900 million users last quarter. Now he has to prove he has the leadership skills to deliver enough growth to justify the company's valuation, said Paul Saffo, managing director at Discern Analytics in San Francisco.

"The whole story about the Silicon Valley is hard-working, entrepreneurial tech geeks getting big payoffs," said Saffo, whose firm provides analytics to institutional investors. "The challenge he has is: Can Mark grow as quickly as his company has grown? And can Mark grow faster than his company has grown? Because, of course, that's what a leader must do."

Passing MySpace

Zuckerberg, who has developed a reputation for introducing new products quickly, helped the company supplant MySpace as the most popular social service while also navigating competitive threats from Google, Twitter and other social-media sites. The company has expanded its appeal by enabling developers to build applications on top of the platform, offering users music, movies, e-commerce options and other extras.

"They stayed nimble, like a startup of a smaller size," said Jeremiah Owyang, an analyst at Altimeter Group. "The culture encouraged them to experiment and innovate on a regular basis, even when they had the lead."

Facebook's IPO would value the company at as much as $US96 billion. It is offering 180 million of the shares, while existing owners such as Accel Partners and Digital Sky Technologies are offering 157.4 million shares, according to the filing. Zuckerberg is offering 30.2 million of his 533.8 million shares. The majority of his net proceeds will be used to pay taxes associated with exercising a stock option.

Majority control

He may control about 57 per cent of the voting power of Facebook's capital stock outstanding after the offering, according to the filing.

Zuckerberg has shown patience in bringing Facebook to the brink of an IPO. After starting the company in 2004, he rolled it out to other college campuses, reaching 1 million users by the end of the year. Zuckerberg also received a key investment from Peter Thiel, who made much of his wealth as a co-founder of online-payments service PayPal, later sold to EBay Inc.

It wasn't until 2006 that Zuckerberg opened up the service so anyone could join. Facebook accumulated 12 million users by the end of 2006.

Zuckerberg was able to woo other investors along the way to handle the growing user base. That included software company Microsoft, Accel and Russian investor Digital Sky.

Facebook, while preparing for the IPO, has remained active on other fronts. After being sued by Yahoo! in March for patent infringement, the company has been looking to buy intellectual property from other owners of it. Facebook plans to spend $US550 million on some of the patents Microsoft had earlier said it would purchase from AOL.

Bloomberg