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Tiger fined $110,000 for spamming customers

Date
Fined $100,000 for spamming customers ... Tiger Airways.

Fined $100,000 for spamming customers ... Tiger Airways. Photo: Dallas Kilponen

Tiger Airways has been hit with a $110,000 fine for continuing to spam customers after they unsubscribed from marketing emails.

An investigation by the Australian Communications and Media Authority (ACMA) has found the airline failed to remove customers despite their repeated requests.

The emails also continued despite several warnings from ACMA.

The authority's deputy chairman Richard Bean said the action was another reminder to businesses about paying attention to what their customers were saying.

"This is one of a number of investigations in which the ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints," Mr Bean said.

They also should test their email-unsubscribe facilities regularly, and not simply set and forget them, he said.

"This action is another reminder to businesses that that they should pay attention to what their customers are saying."

Tiger has since committed to making sure its unsubscribe facilities were functional and effective.

"Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business's reputation," Mr Bean said.

AAP

13 comments

  • This is why I use a program called "Mail Washer".

    You can bounce it back to them, I never unsubscribe, I just bounce it back, they soon get the message.

    Commenter
    Jack
    Location
    Sitting in fron of my computer
    Date and time
    October 25, 2012, 12:27PM
    • @Jack i suppose you bounce all spam emails mate,just so you can let all senders know your email address is active

      Commenter
      Screamer
      Location
      Sydney
      Date and time
      October 25, 2012, 12:33PM
    • @ Screemer

      First off the mail is bounced from the ISP's mail box, you don't download it to your computer.

      To them it appears as if the email has been returned to them unopened.

      IE no account.

      Go and read for yourself.

      http://www.firetrust.com/products/mailwasher-pro/download

      No and I am not Mail Washer, just someone who has been using it for many years and I am completely satisfied with it's performance.

      Commenter
      Jack
      Location
      Sitting in front of my computer
      Date and time
      October 25, 2012, 1:57PM
    • @Jack, re: MailWasher-PRO
      1) Mail is not 'bounced'. It goes to a 'MailWasherPro recycle bin'
      2) The email appears as delivered to the sender when it hits a valid mail server - not returned.
      3) ie valid account

      Please read (or re-read) the MailWasher-PRO FAQ & docs. It's nothing more than a filter found in any decent email client.

      Commenter
      Sparkz
      Date and time
      October 25, 2012, 8:41PM
  • dont open it
    just get it and delete it..
    it isnt hard.

    Commenter
    Davo
    Location
    Langers
    Date and time
    October 25, 2012, 12:56PM
    • It is hard when you get 20 - 30 random emails a day.

      Commenter
      JAGB
      Date and time
      October 25, 2012, 3:40PM
    • Here Here!

      The rest of the country can't have a degree in common sense. That would be too simple.

      Commenter
      Nick
      Location
      Brisbane
      Date and time
      October 25, 2012, 8:33PM
  • Qantas are just as bad, I have been trying to get off their cheap flights email list for months, yet every time I use their unsubscribe option, the emails keep coming.

    Commenter
    Cards
    Location
    Sydney
    Date and time
    October 25, 2012, 2:35PM
    • Just call ACMA, obviously!

      Commenter
      Roach
      Location
      Brizzo
      Date and time
      October 25, 2012, 8:24PM
  • Tiger Airlines should look into a device from Greener Ads called the megaStick, which allow them to directly communicate with their customers without the need to spam email boxes.

    Commenter
    James.F
    Location
    Sydney
    Date and time
    October 25, 2012, 4:17PM

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