It's Moomba time again and the monarchs of this year's festival have been announced.
Silver Logie winner and breakfast radio host Chrissie Swan and children's entertainer Jimmy Giggle have been named this year's Moomba king and queen.
"Look at the size of my head ... It's the biggest crown ever made in the history of crowns," cracked Swan, as Giggle did a royal wave to media that had ensembled in the Botanic Gardens for the crowning ceremony.
"It's everyone's dream. It's my reality," she said.
“I was born and bred in Melbourne, I’m just thrilled to be part of it. Plus three days of being referred to as queen is going to be awesome.”
Giggle meanwhile plans to take part in the year’s iconic Birdman Rally. “I could be an epic fail video,” he said.
“Seeing the smile on kids faces has always been wonderful. To bring it all to Moomba and attract those younger kids, I cannot wait.”
Swan hosts the Nova 100 breakfast radio show.
Giggle is the star of ABC for Kids' Giggle and Hoot, an apparent hit with the young ones.
The pair, who will be the public faces of the festival, were announced on Monday by acting Lord Mayor Arron Wood with more than 80,000 expected to attend the annual parade.
After a drumming performance by Jana Garjana Dhol Pathak, who will feature in this year’s Moomba Parade, the pair stepped out to greet their flock from the lord mayor’s personal silver Commodore.
Not far away, a real king – heavily moustachioed George V, cast in bronze on his monument – watched on, looking unimpressed.
They have dethroned last year's Moomba queen and king, chef Karen Martini and restaurant owner Guy Grossi.
In 2016, Melbourne Cup-winning jockey Michelle Payne and her strapper brother Stevie Payne were named the festival's monarchs. They took the crowns from Shane Warne and Bollywood icon Pallavi Sharda.
Moomba, which kicks off March 9 and runs until March 12, is Australia’s largest community festival, drawing crowds of 1.3 million last year and injecting $29 million into the city's economy.
Now in its 64th year, the event includes old favourites like water sports, skating competitions, carnival rides and the Birdman Rally (which Acting Lord Mayor Arron Wood termed “an inspired salute to aviation”).
There is plenty new as well: a ‘dance zone’, a ‘dreaming space’ hosting magic shows and circus acts, as well as kids yoga.
This year’s Moomba Parade will get a new route, starting at Birdwood Avenue, weaving through Kings Domain, before concluding at Linlithgow Avenue. The route is more family friendly and has better viewing points compared to the old St Kilda Road route, organisers say.
Cr Wood said Swan and Giggle were chosen because “families and children are at the heart of Moomba”.
“Every parent of young children is indebted to Jimmy Giggle for helping with the ‘witching hour’ routine and the wit, intelligence and affability that Chrissie exudes in her many and varied media roles has endeared her to Melbourne.”
He did not take questions from the media.