A man died when the car he was driving hit a tree in Rowville this morning.

The driver was travelling south-easterly on Wentworth Avenue near Malmsbury Crescent when police believe he lost control of his car, and veered into a tree on the nature strip just before 11am.

The 50-year-old Rowville man – who was the sole occupant of the car - died at the scene.

Police will prepare a report for the coroner.

The death brings this year’s provisional road toll to 154, up from 142 last year.