A poster advertising the Muck Up Day celebrations. Photo: Facebook
The nightclub at the centre of the schoolgirl jelly-wrestling controversy has used social media to delete all references to the Bendigo schools after national media attention.
Universal on McRae had been advertising a jelly-wrestling competition between Catholic College Bendigo and Bendigo Senior Secondary School girls as part of a muck-up day event called War of the Worlds.
Home and Away heart-throb Dan Ewing is named as the host of the event which also features a beer pong competition for boys.
Universal venue manager Toby Gray said he had posted on Facebook and made it clear Catholic College Bendigo and Bendigo Senior Secondary College had nothing to do with the muck-up day promotion.
Mr Gray said there were sexual connotations linked with jelly-wrestling but the reality was the girls would be wearing shorts and singlets.
"Some girls these days get around in a lot less when they're out and about," he said.
"And they're all consenting adults."
Both Catholic College Bendigo and Bendigo Senior Secondary College have slammed Universal for attempting to "cash-in" on muck-up day.
"This is appalling," Bendigo Senior Secondary College principal Dale Pearce said.
"For each of the past three or four years at least one of the local licensed premises have sought to take financial advantage of students ending their school year ... if this is not a breach of their licensing conditions it should be."
Catholic College Bendigo deputy principal Michael Chalkley said to advertise the activities as if the schools had given their consent was "most disappointing".
A father of an 18-year-old student phoned the Bendigo Advertiser this morning and labelled the promotion as "absolutely disgusting".
"It's misogynist, sexist and close to what a strip club do," he said.
Mr Gray said he had been fielding phone calls from media outlets around the country throughout the day.
"It's all been taken out of context," he said.
"We're not doing anything wrong."
Year 12 students across the Bendigo region will celebrate their final day of school tomorrow before exams begin in November.