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Lingerie Football tempers titillation in WA league

The LFL announced its new performance wear would replace all lingerie aspects of the uniform.

The LFL announced its new performance wear would replace all lingerie aspects of the uniform.

Women planning to snag a spot in Perth's lingerie football team on March 3 will be joining a "matured" version of the sport that previously used garters and frilly knickers as its uniform.

Lingerie football is undergoing a re-branding – changing its name from Lingerie Football League to Legends Football League – and replacing its uniform with a slightly more modest crop top and shorts in an attempt to gain more recognition as a sport.

We have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. 

WA Angels player Tammie West said the shift in branding signified a new direction for the seven-a-side LFL.

The LFL changed its brand tag line from 'True Fantasy Football' to 'Women of the Gridiron'.

The LFL changed its brand tag line from 'True Fantasy Football' to 'Women of the Gridiron'.

"It started out as a show and now it's a professional sport," she said.

"They're trying to make it more mainstream and take down those barriers to make it more serious."

The re-brand includes the removal of "sexy female figures" from the League logo and the changed tag line of "True Fantasy Football" to "Women of the Gridiron".

Chloe Butler of LA Temptation. The re-branding of the Australian uniform aims to 'shift away' from this sexier look.

Chloe Butler of LA Temptation. The re-branding of the Australian uniform aims to 'shift away' from this sexier look.

"This is the next step in the maturation of our now global sport," said LFL founder Mitchell Mortaza, who will attend the March 3 try-outs at Karawara's George Burnett Park.

"We have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick.

"In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes."

The poster for the Western Australian Angels tryouts on March 3.

The poster for the Western Australian Angels tryouts on March 3.

The US arm of the LFL, which had used the lingerie-style uniform since its 2009 inception, claimed to be the country's fastest-growing sport and the only women's sport to garner a video game deal.

While the Perth squad was first formed last year, the Australian league won't officially kick off until December, with teams in Western Australia, New South Wales, Victoria and Queensland.

West, a former state ice hockey player said potential players would be surprised to see it had "morphed into a real sport".

"Girls who haven't looked at the new league may be surprised," she said.

"In WA there are so many amazing athletes, we don't have that many contact sports like this and I'm all for contact sports."

However despite the branding shift, it is understood that women trying out for the team must supply a full-length bikini shot to be sent back to the US LFL with an application disclosing any tattoos and social networking profiles.

The 27-year-old said criticism levelled at the sport for being "cheap" and "sexist" hadn't reached Perth players.

"All the girls have had nothing but support," she said.

"The thing is, not everyone's going to agree with the same thing; if you don't like it, don't watch it.

"I'm very passionate it about it, I'm very thankful it has come to Australia, it's given me a chance to follow a dream and become a professional athlete."

Angels head coach J.R. Rogers didn't believe the sports lacklustre reputation would prevent women from trying out and expected 100 hopefuls at the open try-outs.

"It's not really a factor in the squad," he said.

"Everyone knows what we do is a football-based product and if the football speaks for itself that will disappear."

Rogers said the WAA's new uniform would be unveiled at the tryouts.

"It's more sportswear so it's more sports bra and less frills," he said.

"The bottoms are almost like boy-leg and they still have helmets and shoulder pads."

West said the more modest uniform was a "huge step forward" for the LFL.

"It was called lingerie football, what it was, wasn't bad before but I do like the new ones," she said.

"You want to play the sport instead of worrying about what you're wearing. It's a great step forward so you can run and catch the ball instead of worrying 'oh no something's going to slip out'."

10 comments

  • It's still a disgrace

    Commenter
    Ailie
    Date and time
    March 01, 2013, 5:10PM
    • Revolting. Morons, every single person participating and spectating.

      Commenter
      D....F
      Date and time
      March 01, 2013, 7:55PM
      • Oh come on! Why should CTE be the sole domain of men?

        Commenter
        BT
        Location
        Perth
        Date and time
        March 01, 2013, 8:25PM
        • Hi,
          God delivered Everyone to this earth naked but over the centuries peoples minds have twisted and exploited the female form. You are so wrong about saying it is a disgrace..
          Everyone participates in this sport and money changes hands, as which happens with the church.
          And it will be a great sporting event, the first in WA. Good on you for introducing the sport..

          Commenter
          Beerzy
          Location
          yokine
          Date and time
          March 01, 2013, 8:25PM
          • Harden up princess?

            Commenter
            Kane
            Date and time
            March 01, 2013, 10:23PM
            • You could have Aliens vs Predators playing gridiron and it would still be one of the most boring games on Earth.

              Commenter
              Riddley Walker
              Location
              Inland
              Date and time
              March 01, 2013, 11:18PM
              • So Aille an D....F, i suppose you will be lining up to play in the Burqa Bowling League then...

                Commenter
                Miclo
                Date and time
                March 02, 2013, 7:33AM
                • @ailie..so is gillard a disgrace but i still have to see her face on tv...{no for much longer}
                  i like gridiron...i probably dont like alot of stuff you like....

                  Commenter
                  skeptic
                  Location
                  perth
                  Date and time
                  March 02, 2013, 8:50AM
                  • Women with no talent using the only thing they have left and still they don't impress.

                    Commenter
                    The Green Eye
                    Location
                    Rural WA
                    Date and time
                    March 02, 2013, 10:37AM
                    • You know what? If you really are such talented athletes, perhaps dress like them instead of prancing around in attire for the boudoir?? Something that says "professional sportsperson" might be the place to start. I have enough trouble finding suitable role models in sport for my son, for my daughter this is beyond degrading...

                      Commenter
                      Celia
                      Location
                      AU
                      Date and time
                      March 02, 2013, 2:24PM
                      Comments are now closed
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