The front page of the local Bullsbrook newspaper, The Advocate.

The front page of the local Bullsbrook newspaper, The Advocate. Photo: inmycommunity.com.au

Despite one of the world's biggest news stories being beamed across the globe from a small paddock in the semi-rural suburb on the outskirts of Perth, locals in Bullsbrook remain mostly unfazed.

The suburb, home to about 4000 people is also the home to the Pearce RAAF base, where the search for the stricken Malaysia Airlines plane that dropped off radars shortly after taking off, is being carried out by.

Last week when the first planes took off from airbase as part of the search, the big story in the local newspaper was a new beer being created by local brewers, this week the MH370 story did not even earn itself a mention.

The Advocate editor Stephen Miles told Fairfax Media "we're out on the site today and talking to locals about it, they don't seem to think it's a big deal, while it's certainly put the area on the map, it doesn't affect them on the day-to-day level."

About 100 media personnel have descended on Bullsbrook, with a paddock on the airbase being made available for news crews to set up in after the road verge outside the base became overcrowded.

While some crews operate with little more than a mobile phone and a laptop, others have set up with generators and camp chairs.

From this crowded patch of grass, about 40 kilometres north-east of the Perth CBD, reporters are crossing live to news broadcasts around the world and vying for a coveted spot aboard the growing fleet of aircraft embarking on 10 hour search missions.

The actual search is taking place more than 2000 kilometres off the WA coast above an area of ocean believed to be the final resting place for the plane.

News crews are ushered towards the airstrip a few times a day to be briefed upon the return of flight crews.

Some local businesses may have noticed a few more out-of-towners coming through their doors but most say the presence of the world's media in town had had little impact.

A bartender at the nearby pub, Chequers, said she had just returned to work from holidays but had been told it had been "really quiet" of late.

One local business owner told Fairfax Media that some in the area were not aware that much of the world's media had arrived in town.

"I've had a chat with a few people in town; most people don't know they are there," he said.

The man said the canteen at the airbase had been sending staff out to the paddock where the journalists were based to take food orders, so local businesses were not seeing an influx in demand.

He said the main two local accommodation providers had already been busy with workers booked in as part of extra work going on at a nearby mineral sands operation, so journalists were either staying in the Swan Valley or closer to the city.

Shelley from the local Shell service station said she had served a few journalists, stocking up on the basics when they pull in for fuel but business had not seen a notable increase in the past week.