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Savvy Boxing Day shoppers are already online

While huge crowds queued in Sydney's CBD, other more technology-savvy consumers were already enjoying the Boxing Day sales online.

While huge crowds queued in Sydney's CBD, other more technology-savvy consumers were already enjoying the Boxing Day sales online. Photo: Jacky Ghossein

Perth's most savvy bargain hunters have jumped the gun on Boxing Day sales, snapping up bargains online before shop doors opened this morning, according to retailers.

"Retailers are reporting huge online sales, with items across the range being snapped up by bargain hunters," Australian National Retailers Association chief executive officer Margy Osmond said.

Airlines also are using their websites to offer huge discounts.

"[But] no gloss has been taken off the in store event, though, with numbers of shoppers reportedly bigger than 2011," Mrs Osmond said.

West Australian shoppers are expected to spend $164 million – a whopping 11 per cent increase on last year.

Across the country $1.8 billion is expected to pass through tills, up 2.5 per cent.

About half of the nation would attend the Boxing Day sales, which typically run through to early January, according to an ANRA and GE Capital survey.

Most people wanted discounted clothing, while electronics and entertainment equipment, homewares, music, cosmetics, food and wine and toys also would be popular.

Mrs Osmond said younger people were the most likely to embrace the sales.

"Australians are becoming very savvy about sales," she said.

"In previous years young people have taken on Boxing Day with fervor and while they continue to be well represented, other age groups are also making Boxing Day their number one shopping day of the year.

"The under 35s will storm the stores in 2012 - almost two thirds of 25-34 year olds will be in store this year (65 per cent) closely followed by 18-24 year olds (62 per cent)."

Mrs Osmond said men shopped for clothes then electronics, while women preferred clothes and then homewares.

"Every year retail does a roaring trade in business shirts and retailers are reporting today is no different," she said.

"Blokes are buying suits, shirts and casual clothes, keen to snap up a good deal. They will also be buying a few Christmas gifts – 5 per cent spend less before Christmas to get a deal at the sales."

Most Perth shopping centres are open today 11am to 5pm.

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