Depending on what side of the political spectrum you fall, the theory of the shy Donald Trump voter is either your last best hope or nagging fear that wakes you up with night sweats.
Nick O'Malley is a senior writer and a former US correspondent for The Sydney Morning Herald and The Age.
There is no mystery to the disparity in star power between candidates Donald Trump and Hillary Clinton.
As Hillary Clinton and Donald Trump shape up for the final two weeks of the election, over five million Americans already have voted, with a surge of Democratic voters coming out on Monday in Florida, a state that could decide the election.
Donald Trump's presidential campaign has launched a nightly online cable-TV style news show, spurring rumours that should he lose the election the candidate plans to start his own media network.
It is a genuine Trump campaign bus, or at least it was until it was bought by a pair of artists early on during the primary campaign.
When Dr Tony Beam sits down before the microphone at 7am to begin his breakfast radio shift in rural South Carolina, he wears a pin in his lapel for the North Greenville University, the Christian college at which he is vice-president for student services, and a semi-automatic pistol on his hip.
Something changed on Wednesday night in Nevada at around the time Donald Trump, in the midst of the third presidential debate, told moderator Chris Wallace that nobody had more respect for women than him.
During the last presidential debate of this long, weird election season at a bar with members of the Mecklenburg Young Republican Party in Charlotte, the largest city in the crucial state of North Carolina, one of the party faithful sidled up to mutter in my ear.
It has long been a dream of Democrats to take the vast state from Republicans, effectively putting the White House out of reach of the GOP.
In recent years American elections have proved to be fertile grounds for new media organisations.