Thailand's ''Mr Condom'', Mechai Viravaidya, who has saved millions of lives by raising awareness of HIV/AIDS, says his country is facing a new crisis from the infection.
''I innocently thought I had done the job … but the government has fallen asleep at the wheel. There is a total indifference to a war we have to fight,'' says the Australian-educated former politician whose 20-year campaign popularised condoms and led to a revolution in family planning and AIDS awareness in many developing countries.
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Thailand's Mr Condom helps educate
Every hour someone in Thailand is infected with HIV. 'Mr Condom' help to educate children about the prevention of HIV and AIDS.
''With a new campaign we can prevent a lot of early deaths,'' he says at his Birds and Bees Resort on a secluded beach near Pattaya, where restaurant diners are given free condoms.
Three hours' drive away in central Thailand, the celebrated monk Alongkot Dikkapanyo, who has seen 30,000 AIDS victims die at his hillside temple, warns that a new wave of mainly young Thais face infection. ''A big problem facing our country now is that young boys and young girls - 12, 13, 14, 15, 16 - are having sex and not protecting themselves,'' says Alongkot, who was also educated in Australia.
At least one person becomes HIV-positive every hour in Thailand, joining more than a million Thais who have been infected since the first case was reported here in 1984.
The United Nations says Mechai's campaign caused a decline of 90 per cent in new HIV infections over 12 years from 1991, which the World Bank estimates saved 7.7 million lives.
But the infection rate is again steadily rising, with 9470 new cases a year being reported, 80 per cent of them caused by unsafe sex.
About 62 per cent of the 464,414 people known to be infected with the virus in the country are male, the Thai Ministry of Health says.
Mechai warns that an estimated 250,000 Thais are unaware they are carrying the HIV virus. ''They are not going for testing and they are having sex around the place,'' he says. ''Getting them to be tested should be a priority.''
Mechai calls on the Prime Minister, Yingluck Shinawatra, to take charge immediately of a campaign blitz on sex.
''The Prime Minister could stand up and declare there is again a problem that is sending Thais to early graves,'' he says. ''The campaign should involve everyone, from religious institutions to schools and businesses.''
There were few things Mechai has not done to erase the stigma of talking about sex in Buddhist Thailand, first in the 1970s when Thailand's population growth needed reining in and then in the 1990s when HIV was spreading rapidly.
There were condom-blowing contests, police handing out condoms in traffic, taxi drivers playing cassettes urging customers going to red-light areas to have safe sex. Millions of condoms were handed out free, monks blessed batches of condoms and farmers painted illustrations of condoms on their cows.
Born in 1941 to a Scottish mother and Thai father, both of whom were doctors who instilled in him the importance of public service, Mechai opened a restaurant in Bangkok where he raised money for AIDS prevention projects and called it Cabbages and Condoms, saying condoms should be as easily available as cabbages, a Thai staple.
''Raising sex matters like this is nothing to be ashamed of. I was made when my mother and father had sex. Where did you come from?'' he says.
Mechai says a new campaign needs to include AIDS messages on radio, television and ATM screens as well as putting complimentary condoms in hotel rooms.
A Ministry of Health campaign centred on a ''zero new infections'' slogan has had little impact, he says. ''Nobody in government is pushing this. It's pathetic. If you stopped advertising Coca-Cola people would stop drinking it. We have to do the same … talk condoms, condoms and condoms.''
Mechai, a former minister who was educated at Geelong Grammar and Melbourne University where he studied economics, uses profits from his five-star hotel resort to fund an adjacent model farm and school for 200 poor students.
He also runs the Population and Community Development Association, which aims to empower Thailand's rural poor and promote better use of the environment.
Mechai, 73, says many young people don't think enough about safe sex and contraception. ''We now have one of the highest rates of teenage pregnancies in the world. We used to have one of the lowest,'' he says. ''Young Thais don't realise how easy it is to become infected with HIV. They allow their erections to rule their lives rather than their brains.''
World Aids Day was marked on the streets of Pattaya earlier this month with a parade of bands, vintage cars and sex workers, some of them transgender people or ''lady boys'', several wearing little more than body paint and holding signs such as ''getting to zero'' and ''free condoms and lubricants''. Lew, a 30 year-old transsexual, says some of Pattaya's 5000 transgender sex workers do not use condoms regularly.
''There is more that can be done to make people more aware about HIV,'' she says.
As multi-coloured condoms were handed to spectators in the city with Asia's biggest brothel area, Mechai said such one-off events needed to be followed by an all-year-round campaign.
''A lot of people in Pattaya are like the frontline troops … they know they are in the line of fire so they wear a crash helmet, compared to many other Thais who don't quite realise they are also in a war zone.''
Alongkot, the 57-year-old monk who has been caring for HIV suffers since 1992 when most of his compatriots still shunned them, says anti-retroviral drugs now allow AIDS victims to live longer and stay at home to be looked after by their families.
Thailand has pioneered the widespread distribution of the medicines. But many AIDS sufferers still come to Alongkot's Wat Phra Baht Nam Phu temple, on a parched hillside near the town of Lopburi, to die.
Thai students are encouraged to go there to be made aware of the risk of the disease.
In a single-storey ward, men lie on beds in nappies, women stare unmoving at walls while others curl up, lost in pain and torpor.
Waan, 47, who has no family after her husband died from AIDS, said she worries that young Thais are having sex without condoms. ''They do [it] too much. It's scary, real scary,'' she said.
Nearby in the sprawling complex, thousands of teenagers each week are led into a museum where dozens of mummified corpses of AIDS patients are displayed in cabinets, two of them children who were infected by their mothers.
Max, 42, a worker at the temple who is HIV-positive, says most teenagers who file past the haunting images feel sad. ''They change their behaviour for one or two months but then they go back to their own ways.''