He was up against some of Australia's best-known spotlight-hoggers in Kyle Sandilands and Rove McManus at the launch of Ten's all-male pilot week this week, so Sam Dastyari desperately needed to do or say something to help him stand out from the crowd.
The ex-Labor senator dropped a rather crude remark in front of a room full of Ten's top execs and media when discussing his upcoming show Disgrace! compared to Kyle Sandilands' Judge Judy-esque, but far more provocative, Trial By Kyle.
"After watching the clip of Kyle's show, I think what we really need is more tits," Dastyari said.
Hardly foul in terms of the language used by the likes of Sandilands, and if it had been the KIIS 1065 shock-jock who had said it, not an eyelid would have been batted. But it was unexpected from the father of two daughters who, despite that Chinese donations scandal, tried to do some good in the world during his time in office by bringing Muslims and others together.
Poking fun at himself (maybe in the hopes that others will stop), Dastyari, aka "Shanghai Sam", added: "I took my family to the set when we filmed it and I said to my wife, 'We have to get a family photo,' and she said 'what, here under the big sign that says "Disgrace" or should we get one that says "corruption"?’"
Another day, another Mehajer in court
The construction company that tried to sue a bankrupt Salim Mehajer for $60,000 in unpaid work in March took his estranged wife Aysha Learmonth to court during the week in an effort to recoup some of the debt from her.
The civil case between Post Tension Company Pty Ltd and Learmonth was mentioned at Wyong Local Court on Thursday, a day after what would have been the couple's third wedding anniversary.
Learmonth, who has an AVO against Mehajer, has been asked to file a defence by September 20.
The former Auburn deputy mayor has been in and out of custody since he was charged with perverting the course of justice and conspiracy to cheat and defraud over an allegedly staged car crash in October 2017. He was also placed on an 18-month good behaviour bond in May for intimidating Learmonth.
Since their OTT wedding, she has kept a low-profile, working as a beauty therapist specialising in non-surgical Brazilian butt lifts, including on pro-reality star, Keira Maguire. (How many butt lifts would she need to carry out to pay back that kind of dosh?)
Post Tension Company Pty Ltd said it was "not in a position to make any comment".
Learmonth did not respond.
The case will return to court on September 27.
Introducing "Lindy Rama-Ellis". Who?
There's no love lost between Lindy Klim and her estranged ex-husband Michael Klim, so as soon as she said "I do" to second husband Adam Ellis in a secret Italian ceremony earlier this month, the Balinese princess was able to cut her last remaining tie (minus their three children) to the Olympic swimmer – her moniker.
Introducing "Lindy Rama-Ellis".
"Myself, the kids and Adam had all discussed a name change and so we all decided that I should change it back to my maiden name, which is "Rama" which means king in Indonesian and then "Ellis" which is Adam's name," she told The Goss.
"The kids are like, 'we are so happy that we have Adam and we understand that we are Klim and that a name is a name, it doesn't really matter.'"
Although Lindy stunned in a high-end Toni Maticevski tulle gown, she swears everything else was really "low-key".
"I didn't work out for my wedding, I had grey hair, I had no manicure, I had no shoes on, I did my own hair and makeup," she laughed. "I'm usually an over-sharer, but I wanted to keep this just for us. It was beautiful and low-key."
Maria Venuti's surprise public appearance
Gone are the days when people were mortified at the thought of being associated with cosmetic procedures, never mind lending their names to a cosmetic centre launch.
Yet veteran socialites Lizzie Buttrose, Julie Singleton and the Billichs were more than happy to front the opening of Geniale in Drummoyne this week, where some guests were treated to a range of free treatments in back-rooms while the champagne-fuelled party was in full swing.
Maria Venuti, who is still recovering from a stroke following an alleged stalking incident in November 2016, made a surprise appearance on the night in a wheelchair alongside her daughter Bianca and a tiara-clad Lizzie Buttrose, troublesome niece of Ita.
"Everyone broke into an applause when she came through the door, they were so excited to see her and she wasn't expected [at the event]," an organiser told The Goss.
It's been said that Buttrose helped to get the singer made-up for the event, which may come as a surprise to some as Buttrose was once described as having "the worst hair extensions ... ever seen".