Monday morning marked the first day of 2DayFM's long struggling Sydney breakfast show since Em Rusciano was mercilessly etched out of the program's publicity shots.
The episode saw veteran presenter Ash London bouncing into the vacant role alongside Grant Denyer and Ed Kavalee, where she'll remain for at least the rest of the year.
September seems a little early in the calendar for Southern Cross Austereo to be throwing in the towel when it comes to the show's breakfast ratings, but here we are.
That's not a slight against London, whose polished chops slotted in seamlessly with Kavalee and Denyer's befuddled banter (like a millennial around her grandparents, she was forced to explain the difference between Cardi B and Nicki Minaj to the two guys, with some amusing results), and whose presence will only grow in the timeslot.
It's just that the result is more of the same. If 2DayFM is hoping to finally jolt itself from its lingering post-Kyle and Jackie O slump, and an audience share that might regularly punch above a measly 3 or so per cent, an inspired change is necessary.
In recent years the station has tried the TV golden boy (Rove McManus), the reality starlet (Sam Frost), the outspoken personality (Rusciano), the comedian (Harley Breen), another TV golden boy (Denyer), another comedian (Kavalee), and none of it has worked. They even tried actual radio professionals back in the day (Maz Compton and Dan Debuf), with even worse results.
So who's left? Where does the station turn to next, and who should get the next tilt at radio's "poisoned chalice"?
There's an option in poaching one of their successful intercity stablemates, with Hit's Abby Coleman, and co-hosts Stav Davidson and Matty Acton, pushing their traditional breakfast dynamics to the top of Brisbane's breakfast ratings.
Sydney comedian Becky Lucas, who shone as a panellist on Sam Dastyari’s Ten pilot Disgrace!, could make a fresh mark in the slot with her off-kilter humour.
If a more proven presence is needed, I hear Tom Ballard – who delightfully torched ABC in his final weeks as host of Tonightly – is in need of work.
Another potential candidate is former 2DayFM countdown presenter Angus O'Loughlin who recently departed his breakfast stint in Adelaide teasing "exciting announcements" in the future. O'Loughlin hosts the Trending 20 countdown show on Saturday nights with London, so it would make sense for the pair to join forces for a new look breakfast show in 2019.
Last Friday, Rusciano bade a telling, tearful farewell to the high-profile gig.
"Two years ago I agreed to take this job on, and I'll be honest, I was arrogant and I thought I would totally blitz it and we'd go to number one in like a year, and then I quickly realised that it was gonna kick my arse," she told listeners.
"I didn't expect to be hammered by the press quite so often, and I didn't expect to be questioning who I am and all that I hold dear on a weekly basis."
With that kind of glowing pitch for the show's vacant role, we can only expect 2DayFM will be flooded with candidates come the new year.
Rob Moran is an Entertainment reporter for The Age, The Sydney Morning Herald and Brisbane Times.