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K is for Kinky, United States
Angel Jordan is K is for Kinky does a stellar job at "serving up real life beauty for women of color". A standout are her natural hair tutorials, which she creates on the regular as well as things trending among ethnic community. Angel isn't afraid to tackle taboo topics such as body shaming and nappy hair, plus her writing is a thing of brilliance: "When we were teens the 'thin' was black lined lips like Aaliyah. Now, it will be remixed versions of ghetto goth mixed with middle American teenage existentialism and tigers on gold leashes. Roar!"
Saudi Beauty Blog, Saudi Arabia
Having worked for M.A.C and Toni & Guy, Nilo Haq knows every trick in the beauty book, and wants to share her knowledge with the masses. The editor-in-chief of Saudi Beauty Blog always writes with her key demographic, dedicating posts to the beauty benefits of fasting during Ramadan, combining prayer and cosmetics with wudhu-friendly makeup and Halal nail polish brands to know.
Essie Button, United Kingdom
Estée moved from London to Canada and started her blog as a way to meet new people. She's managed to amass a huge following in a short period of time – and it's easy to see why. Like Lisa Eldridge, she's approachable yet authoritative, her penchant for neutral colours sits comfortably with us, and her in-depth product analysis – always breaking down products according to colour base and consistency – will help you decide exactly which product is right for you. (Also, her and her English-accented beau are pretty darn cute.)
Sweet & Bitter, India
Shayoni Sabb blogs from Kolkata, India. Her struggles with skin issues means she leans toward natural products, recommending organic local brands such as Kama Ayuveda and ingredients such as neem and tumeric as "holy grail" products for acne-prone complexions.
The French Beauty Club, France
An editor for Elle France (and former Voguette) runs this, so you know to take her beauty tips as gospel. There's a distinctly minimalist feel to The French Beauty Club, but it's rich with educational materials, perfectly styled Instagram shots, and delightful watercolour illustrations. If Garance Doré became a full-time beauty blogger, we're pretty sure it'd look like this.
Lamuqe's Magic Up, South Korea
Korean women know beauty. Heck, they even have mini fridges to keep their huge collection of cushion compacts in. Get access to the latest K-beauty trends and learn how to master things such as melt-proof makeup for summer and perpetually glowy 'chok chok' skin with Lamuqe's Magic Up. A fair number of her tutorials have English subtitles, too.
Sara Rostrup works in Copenhagen as a newly appointed L'Oréal makeup artist, but actually comes from Norway. A former editor and freelancer – with wealth of experience having worked with Gucci Westman and Hanneli Mustaparta, among others – she's risen to prominence thanks to her blog and is now a recognisable face in Scandinavia. If only we had hair that platinum to dye pastel-pretty pink.
That Igbo Chick, Nigeria
Chidimma Umeh is a Nigerian beauty blogger currently studying in the UK. Her makeup is actually flawless – like, she actually has us considering yellow eye shadow – and she isn't afraid to tell it like it is with her product haul reviews.
Beauty Logic, Dominican Republic
Dominican blogger Milly Almodovar works as the senior beauty editor for Cosmopolitan for Latinas. Growing up, Almodovar would constantly get sunburnt, so her grandma taught her the importance of high-quality skincare, having her use anti-ageing, antioxidant-rich preparations.
The Beauty Maniac in Tokyo, Japan
Walk through any Japanese subway station and you'll notice all the beauty supply stores. This is a nation obsessed! Nicole originally started blogging to improve her English, but she's since amassed an international following, reviewing a mix of overseas and local brands, always addressing how it'll mesh with your skin/hair type and colour. Also, her mascara technique is impeccable.