The dress worn by Michelle Obama to her husband's final State of the Union address has sold out within 20 minutes.
The yellow Narciso Rodriguez number, which was stocked by US department store Neiman Marcus, was reportedly sold out shortly after Ms Obama was shown wearing it during the televised broadcast of her husband's hour-long address.
The wool crepe dress retailed at US$2095 ($3017).
Obama kept her look for the event simple, wearing minimal jewellery.
The First Lady has a history of sending dresses flying off the racks.
In 2012, a red and white check print dress from online retailer ASOS worn by Obama in her husband's famous "four more years" Twitter post following his re-election (which received over 740,000 retweets) sold out within minutes.
The cotton skater dress' popularity prompted ASOS to re-release it the following year, for the bargain price of £55 ($114).
It has been a great week for celebrities stepping out in department store creations.
At the Golden Globe Awards on Sunday, Jurassic World actress Bryce Dallas Howard said she had also bought her evening gown from Neiman Marcus.
The 34-year-old actress told E! News' Giuliana Rancic she had picked up her sequin Jenny Packham creation from the department store earlier that week.
"I like having lots of options for a [US] size 6 as opposed to one option, so I always go to department stores," she said.
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