The suit could be the next obsession for 'ugly' fashion
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The suit could be the next obsession for 'ugly' fashion

Suiting herself ... Blake Lively in Ralph & Russo at the VMAs.

Suiting herself ... Blake Lively in Ralph & Russo at the VMAs.Credit:AP

In case you hadn't heard, "Ugly" has been the hottest thing in fashion for several seasons. We've had the sweater, the dad sneaker and now the suit.

And by "ugly", we mean unusually garish, frequently '90s inspired and, often, hideously expensive.

Behold, exhibit A, Blake Lively on the red carpet at the MTV Video Music Awards (VMAs), held on Tuesday, Australian time.

Lively is one of the biggest stars in Hollywood, not to mention the mother of two adorable children with her husband, Ryan Reynolds. She's downright beautiful, a Chanel ambassador and has made many Met Gala best-dressed lists for several years.

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But this week, as she promotes the bejeezus out of her new movie, A Simple Favour, Blake has chosen some, er, interesting man-style getups for her press engagements, interviews and, now,  the VMAs, where she was a presenter.

The suit she wore to the VMAs, by ex-Australians Ralph & Russo, looked stunning on the runway. But paired with a shirt buttoned up to Blake's neck, and on a red carpet known for more "creative" fashions, it just felt as out of place as a Kardashian at the White House (oh, wait).

So why did Lively, who famously doesn't use a stylist, choose to wear it like that?

Glad you asked. Lively has something to sell, and by wearing a suit like this, even when it looks out of place, is staying on message (and inviting plenty of Diane-Keaton-as-Annie-Hall comparisons).

According to a Vanity Fair report about the A Simple Favour's trailer, Blake's character, Emily, "struts around in three-piece suits and perfectly tousled hair, never far from a neatly crafted martini".

And there you have it. That explains why Blake has chosen the suit as her garment de force to promote the film – she's still in character. Since Friday, she has blinded us in fluorescent green Versace, gone dapper in a three-piece by Australian brand Zimmermann, given a nod to '70s glam in velvet Brunello Cucinelli, and given check mate to her critics in Roland Mouret.

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In fairness to Lively, this isn't the first time the star has stepped out in a three-piece man's suit, so clearly she has a penchant for the look that goes beyond flogging a flick. In October 2017, she was snapped in monochrome Ralph Lauren, well before we all started snapping up Prince of Wales check blazers at Zara.

This summer, suiting is meant to be more relaxed and feminine but if Lively's looks are anything to judge by, there is a good chance that the pendulum will swing back again for next winter. Androgyny is (still) the new black.