The Knafeh Bakery was the star attraction at The Souq - a festival of culture at the National Museum of Australia on Sunday.

You probably heard them from a distance before you even saw them.

But the cold didn't deter the bakers from dishing the moves and treats, creative director Ameer El-Issa said.

"The temperature dropped a little bit so it was very cold," Mr El-Issa said.

"But we're defrosting and while we've been defrosting - the dance moves have been coming out."

From henna tattoos to learning how to write your name in Arabic, the festival was a send-off to the museum's "So that you might know each other: faith and culture in Islam" exhibition.

"We're flattered that we've been invited and can be part of the festival. It's great opportunity to showcase the culture of the Middle East.

"We took a famous Middle Eastern dessert and we now share it with the world," he said.

"It's nice to be down here in the capital."

Knafeh is a sweet cheese dessert, topped with crushed pistachio and soaked in sugar syrup. Think of it like a cheesy crème brulee, Mr El-Issa said.

What's the reason behind the singing, dancing and drumming you may ask?

"We thought we'd give Magic Mike a run for his money - nah I'm only kidding," he said.

"This is what the Middle Eastern culture is all about, not just about food, but it's about music and entertainment and dancing, so what we do at Knafeh is no different to what you would expect when you go to our homes."

Since starting in Sydney in 2014, the Knafeh Bakery has expanded to Melbourne and New York.