Staff from Sexual Health and Family Planning ACT gave out red roses and condoms to the lunchtime crowd in Civic on Wednesday, mixing romance with pragmatism.
Because while Wednesday might be Valentine's Day, it is also National Condom Day.
The day is about reminding people to practice safe sex and avoid sexually transmitted diseases by using condoms.
The result was a lunchtime crowd awash with red roses, most people happy to receive a bloom - and a health message - on Valentine's Day.
SHFPACT worker Pi Lee said giving out roses was an enjoyable way to spend the day.
"People usually go, 'Awww, that's really nice'," she said.
And there was another sign of romance in busy downtown Canberra on Wednesday.
In City Walk, not far from the Ainslie's Sheep sculpture, some kind soul had put out a bucket of free flowers, asking people to take one if they knew someone who needed a smile on Valentine's Day.
It even came complete with some romantic music.