Advertisers abandon 2GB over 'offensive' Alan Jones comments
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Advertisers abandon 2GB over 'offensive' Alan Jones comments

Sydney radio station 2GB's star broadcaster Alan Jones has triggered an advertising boycott after he used a racial slur on air during a segment on the leadership rumblings in Canberra.

The NSW Law Society, which represents the state's 30,000 solicitors, announced on Monday it had "pulled all advertising from 2GB, effective immediately" after Jones used the phrase "n----- in the woodpile" during his breakfast radio show last Thursday.

Broadcaster Alan Jones says he regrets using an 'old and offensive figure of speech'.

Broadcaster Alan Jones says he regrets using an 'old and offensive figure of speech'.Credit:Bryan O'Brien

The society, which condemned the comments as "inappropriate and offensive", is one of a small number of advertisers to boycott the radio station in the wake of Jones' comments, for which he subsequently apologised. Vodafone also suspended advertising in the wake of the controversy.

"The Law Society will not align itself with platforms that allow offensive, racist or divisive commentary in our community," the society said in a statment.

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The Law Society's president Doug Humphreys told Fairfax Media that the society "did not want its advertising drawn into controversy".

Adam Lang, chief executive of 2GB's owner Macquarie Media, said the company was "aware of entities on social media that are agitating clients of our company to remove their advertising from the program and from 2GB".

"We respect the decision of the few companies that have chosen that option and will welcome them back at an appropriate time," Mr Lang said.

He said Macquarie Media regarded the comment as "offensive and have treated the matter with the utmost seriousness".

Mr Lang said he had discussed the matter with Jones and believed his apology was "completely sincere".

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"While there was no ill intent involved we understand that the phrase was offensive and Alan has apologised," he said. "We are grateful that so many of our clients understand the nature of this issue and continue to support our company."

The advertising boycott is small-scale and not comparable to the mass exodus in 2012, when Macquarie Radio said it incurred losses of up to $1.5 million when Jones said the then Prime Minister Julia Gillard's father "died of shame".

At the time, more than a dozen advertisers said they would never again advertise with the Sydney radio station.

Jones, who is also among a group of conservative media figures attracting criticism over their alleged role in the coup that ended Malcolm Turnbull's prime ministership on Friday, used the racial slur while offering his views on the leadership rumblings last week.

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While urging Liberal Senator Mathias Cormann to show his hand, Jones said: "The n----- in the woodpile here, if one can use that expression - and I'm not going to yield to people who tell us that certain words in the language are forbidden - the person who's playing hard to get is Mathias Cormann."

A number of advertisers have come under pressure on social media about their advertising arrangements with 2GB.

Teachers Mutual Bank, which ran an advertising campaign that ended on the day of Jones' comments, said it was "no longer running an advertising campaign on 2GB" and it did "not support the particular remarks made by Alan Jones recently".

Jones said he regretted using an "old and offensive figure of speech" and the criticism of it was "legitimate".