A tourism campaign launched in the United Kingdom on the back of the royals' visit to Queensland has reached almost 4 million people in just two days.
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The Duke and Duchess of Sussex spent the day on the picturesque Fraser Island on Monday, with Prince Harry unveiling a plaque, taking part in a smoking ceremony and visiting Lake McKenzie.
The couple then charmed members of the public during a stroll along Kingfisher Bay Jetty, with the pregnant Duchess cradling her growing baby bump.
Queensland has launched a four-week digital and social media campaign, complemented with a promotion through Flight Centre UK, to take advantage of interest generated by media coverage of the royal tour.
Brits are being enticed with stunning images of Fraser Island's crystal clear water, whales and the tag-line, "Your Perfect Next Road Trip", with billboards in place at London's Paddington Tower, Victoria Station, Wandsworth roundabout and Westminster Tower.
A campaign video entitled "Where is Fraser Island?" shows off the world's largest sand island's lakes, towering satinay trees and four-wheel drive tracks.
Premier Annastacia Palaszczuk said the campaign had reached more than 3.9 million people, which was one-quarter of its target in just two days.
"Thanks to the Duke and Duchess of Sussex's visit to Queensland, images of our beautiful state are being beamed into millions of homes right across the world," she said.
"That exposure is priceless and this campaign coinciding with the visit by the royals is about boosting tourism and continuing to show off the best of K'gari/Fraser Island."
Prince Charles and Camilla's visit to Bundaberg earlier this year was reported to have generated $3.5 million for the economy.
Tourism Industry Development Minister Kate Jones said the latest royal visit could generate "somewhere in the order of $6 million" for Queensland.
"This is a real shot in the arm for the state's tourism industry," she said.
"We're working hard to capitalise on the great exposure from Harry and Meghan's visit.
"An important part of this strategy has resolved around Fraser Island and boosting the profile of the region in the United Kingdom."
Prince Harry and Meghan were in Queensland on day seven of their 16-day royal tour before leaving for Fiji.
