The Perth CBD hotel market is readying itself for another entrant when the 18-storey 184-room QT hotel on the corner of Murray and Barrack streets opens next week.
When it opens the hotel's rooftop bar, Rooftop at QT, will be the highest party venue in the city.
QT has hotels across Australia and New Zealand but wants its Perth hotel to stamp its foot as a local, sporting two 11-storey black cockatoo decals, which general manager Jason Cooley said were a celebration of the hotel's connection to the state.
The hotel's opening comes at a time when the hotel market is flooded with vacant rooms.
Recent research by Tourism Research Australia found Perth's hotels had an average occupancy of 75 per cent, worse than every other capital city in the country.
The research was based on 2016-17 figures but since then Perth's hotel market has only continued to grow, with 368 rooms being added when the Westin Hotel opened earlier this year.
Mr Cooley dismissed the occupancy rate issue.
"We don’t look sideways — we have a very clear vision of the product we want to deliver and our primary focus is delivering that to the best of our ability with the signature QT style we have become known for," he said.
QT's current room packages range from $220 per night to $400 per night.
The hotel wasn't aiming their offering at any specific demographics.
"Our target market is individuals who celebrate their individuality; we aren’t bound by age or feeder markets but rather a specific type of traveller," Mr Cooley said.
Hamish Hastie is a Fairfax Media business reporter writing from the WAtoday offices in Perth. He was raised in Armadale in Perth's south east and covered the area for four years at the Examiner Newspaper before a stretch writing for the Chamber of Commerce and Industry WA's business magazines.