In a move that's likely to cause further consternation among his former colleagues, ex-Prime Minister Malcolm Turnbull – along with his wife Lucy and son Alex – appears to have got behind a grassroots campaign to oust his old political rival Tony Abbott from the seat of Warringah, which Mr Abbott has held since 1994.
A new Instagram account titled 'Vote Tony Out', which posted its first picture on Monday afternoon, counts the three Turnbulls among its early followers.
The account is operated by Manly resident Mark Kelly, who describes its content as "Warringah and it's [sic] citizens, why we don't like Tony Abbott, one story at a time."
Mr Kelly told the Herald he is working as "just one person in Manly" and has no political affiliations.
But in March, Mr Kelly started a Facebook group called 'let's not re-elect Tony Abbott' after "years of watching Tony Abbott slowly unravel a lot of really good things about Australia".
About 1800 people joined and started "venting".
The group discussion prompted Mr Kelly to launch the Instagram account in a bid to enable his anti-Abbott friends to have their say publicly.
He has up to 300 people lined up to "have a go" so far, he said.
The first three Instagram posts feature Warringah residents – including surfing icon and Freshwater local Layne Beachley – wearing anti-Abbott t-shirts (available to purchase via a link in the account bio) and explaining why they think their local member's time is up.
Mr Kelly said the interest of the Turnbull family in his campaign was "a nice surprise to wake up to" on Tuesday morning.
"I think at eight o’clock [Malcolm Turnbull] must have got up and had a coffee, got on his phone like the rest of us and somehow come across Layne’s quote, and it must have gelled with him."
It's unlikely Mr Turnbull's former colleagues would be feeling the same way.
The dumped PM's decision not to lend his support to Dave Sharma's campaign in Wentworth angered some of his former colleagues – including Mr Abbott, who had told listeners on talkback station 2GB that Mr Turnbull "owes it to the party" to give a personal endorsement to Mr Sharma.
While Malcolm avoided the byelection campaign, his son Alex, a Singapore-based fund manager, said at the time "it’s impossible to vote for the LNP in good conscience". Instead he threw his support behind both Labor candidate Tim Murray and Independent Kerryn Phelps, who won the seat with a mammoth 21.8 per cent swing against the Liberals.
Earlier this month, the younger Turnbull also told The Guardian he planned to fund campaigns for local independent "small-L liberal" candidates in key Liberal-held seats, including those of Tony Abbott, Barnaby Joyce and energy minister Angus Taylor.
But while Alex Turnbull and his parents are all following the anti-Abbott account, their involvement with Mr Kelly's campaign ends there.
"I follow a wide selection of things on social media and am partial to the odd public dumpster fire," the younger Turnbull explained to the Herald.