The Australian Conservatives party wants to help the Liberal National Coalition "be their true selves", lead Queensland Senate candidate Lyle Shelton says.
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On a balmy Sunday afternoon at a Kenmore pub in Brisbane's south-west, Mr Shelton told supporters the party did not want to replace the Coalition government at the upcoming federal election.
"We are simply, through establishing a presence in the Australian Senate, seeking to bring the Coalition back to its first principles, to help them be their true selves again," he said.
"We're not trying to damage them or kick an own goal by fracturing the conservative vote to the point where Labor is delivered an easy victory.
"With Labor and Liberal having drifted to the green left, the Conservative party is the only party left standing in the centre-right."
The Australian Conservatives is not running any candidates in the lower house, instead announcing more than a dozen candidates for the Senate across the country.
"Our strategy is firmly focused on establishing a truly conservative Senate crossbench, that can shape and influence this nation for good," Mr Shelton said.
Mr Shelton said he would have to beat Queensland Senator Fraser Anning to win the "number six spot [which would be] left for the minor parties, such as the Australian Conservatives, to fight out", after Labor, the LNP and Greens secured seats.
Senator Anning, who received just 19 votes, was declared elected in November 2017 to replace former One Nation senator Malcolm Roberts who was found ineligible by the High Court as a dual British citizen.
He left One Nation and joined Katter's Australian Party but was dumped months after his "final solution" speech and now sits as an independent.
Mr Shelton said there would be a "crowded field" in Queensland, with Katter's Australian Party, Clive Palmer's United Australia Party, Pauline Hanson's One Nation and Mr Anning's Conservative Nationals among those vying for a seat in the Senate.
"I'm under no illusions as to how difficult the task is for us to achieve electoral success here in Queensland," he said.
"We're up against big hats, red hair, yellow billboards and massive egos."
Mr Shelton is a prominent same-sex marriage opponent and resigned as Australian Christian Lobby managing director to join the Australian Conservatives almost a year ago.
Meanwhile, former Queensland LNP senator Joanna Lindgren, who is second on the party's Senate ticket, took aim at what she described as "toxic feminism" in Australia and said her family would BE boycotting Gillette products, following its The Best Men Can Be ad.
"If we believe the feminists and the self-loathing male rhetoric, 'all men are evil', then this logic would assume that we women are incapable of picking good men, demanding good treatment and we tolerate such alleged behaviour," she said.
"I think not.
"Toxic feminism outrages me, they are not fighting for women's rights - the women's rights leaders are a clever bunch, they are quite savvy, it is more about virtue signalling, high-profile media events and wait, corporate funding.
"The feminism of today is a con job."
Ms Lindgren served as an LNP senator from May 2015 to July 2016 and is the great-niece of the first Indigenous member of Australia's Parliament, Neville Bonner.
Senator Cory Bernardi left the Liberal Party in February 2017 to form the Australian Conservatives, railing against the "out-of-touch political class".
