The logo used to adorn the Raiders jersey, stores straddled both sides of the lake and a Friday night visit guaranteed a weekend's worth of entertainment at home.
But as technology changed Canberra's movie and TV-watching habits, the owner of the city's last Video Ezy has decided to roll credits on the venture.
A bumper sale has preceded the Phillip store's closure on Sunday, as customers walked out with armfuls of $1 DVDs.
Among the bargain hunters were loyal customers who continued to forego Netflix and piracy to make the traditional trip to the video shop.
Store owner Sebastian Giampaoto said the closure was inevitable, but he understood the disappointment of patrons since the decision was announced on January 11.
"We had a lot of people saying that this was their Friday night tradition, to come in and rent some movies," he said.
"There's also been a lot of people we haven't seen in years coming through, so it's been nice to see some old faces."
Mr Giampaoto's interest in video stores predates the aggregation of regional television in the late 1980s, when Canberra had only one commercial station.
In its heyday, Video Ezy ran at least eight stores and sponsored the Canberra Raiders until it was outbid in 1992, with the logo appearing front and centre on team jerseys.
There were fears that the introduction of new TV channels to the market would cause mass closures of video shops but, according to a Canberra Times article, by 1990 the local industry felt "the worst was over".
Since then the humble video shop had weathered challenges from pay TV, digital video recorders, streaming services, a glut of digital channels and internet piracy.
According to the Australian Bureau of Statistics' latest figures, 13 video and other electronics rental companies operated in the ACT at the end of the 2014-15 financial year.
A handful of other video shops remain in Canberra, including the Dickson Blockbuster.
Fourteen Video Ezy ATM-style "kiosks" remain in shopping centres around Canberra.
Mr Giampaoto said although he was sad about the industry's decline, he said the video rental business had given him a "springboard" and he had enjoyed his time at the shop.
"It's been a great quarter century or so, we've had some great times and some not so good times," Mr Giampaoto said.
"It is what it is, and in the end I have no regrets."