The ClubsACT-financed campaign backing Richard Farmer's minor party has fallen woefully short, a failing attributed to the absence of a field campaign, a late start, and tactical maneuvering by Labor.
Canberra Community Voters ran a short but intense anti-Labor campaign, centred around a series of damaging advertisements targeting the government on integrity and transparency.
The ad campaign was bankrolled by up to $100,000 in funding from ClubsACT, which feared the government's decision to allow Canberra Casino to have pokies would hurt community clubs.
It sat alongside a separate advertising campaign, launched by ClubsACT many months ago, which told members Labor was out to "destroy" their community clubs.
That campaign was potentially damaging, featuring broadcast and print ads, drink coasters, posters in clubs, and even advertising on the back of Canberra's taxis.
Canberra Community Voters had managed to attract just 1453 votes after 78 per cent was counted, the second lowest of any minor party.
The campaign not only failed to yield votes for Mr Farmer's party, but was also unable to drive a swing against Labor. Labor's vote held up and had actually strengthened on 2012 results as of Sunday afternoon.
Mr Farmer said on Sunday he was disappointed but not overly surprised at the result.
"We had no party members so we couldn't doorknock, we couldn't letterbox, so if we were going to be in the game we had to advertise," Mr Farmer said on Sunday.
"The whole aim of this was to get a Liberal government," he said.
"It wasn't to get any of our people elected. It was to change the government, and that didn't work."
Mr Farmer did not think ClubsACT would be angry that its $100,000 investment didn't pay off.
He said clubs were in a "damned if you do, damned if you don't" position before the election.
"I don't think [the money] is a major issue for them. They will obviously be disappointed," he said.
Mr Farmer credited Labor with a good strategic move in reversing a planned hike in liquor licensing fees for bars and clubs.
He said his minor party had relied on young people involved with the Keep Canberra Open campaign to inject youth into Canberra Community Voters.
"I thought that was very astute of Labor to make that change. So those young people who were going to stand for us decided not to because there there was no reason for them to," he said.
"From that moment on we were in trouble."